LinkedIn Power Ups - tips for improving your LinkedIn approach

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Some easy ways to improve your LinkedIn approach and use it as a more effective tool. Presentation given at Chamber of Commerce luncheon - targeted for business professionals.

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LinkedIn Power Ups - tips for improving your LinkedIn approach

  1. 1. THE CHAMBER LinkedIn Power UpsMike McDowell – Director of Web and Digital KPS3 Marketing
  2. 2. LINKEDIN POWER UPS LinkedIn for Dataheads© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  3. 3. LINKEDIN POWER UPS• 2 people join LinkedIn every second• 7,500+ searches every minute• 200 million users• 60% men, 40% female• Most users 25-54© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  4. 4. LINKEDIN POWER UPS© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  5. 5. LINKEDIN POWER UPS Value of LinkedIn© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  6. 6. LINKEDIN POWER UPS• Grow your reach/network• Develop your brand• Increase engagement• Drive website traffic• Generate leads/customers• Recruit talent© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  7. 7. LINKEDIN POWER UPS Define Your Objectives© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  8. 8. LINKEDIN POWER UPS• Business objectives• HR objectives• Branding objectives© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  9. 9. LINKEDIN POWER UPS Content is Still King© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  10. 10. LINKEDIN POWER UPS• SHARE SOMETHING OF VALUE – Blog posts – Interesting articles/content – Webinar or events – Status updates – White papers/reports – Stop selfish promotion© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  11. 11. LINKEDIN POWER UPS Community Manager© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  12. 12. LINKEDIN POWER UPS• Monitor/measure• Content planning• Content development/publication• Manage comments, questions• Customer service, where applicable• Involve team in larger communication strategy© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  13. 13. LINKEDIN POWER UPS Power Up Your Presence© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  14. 14. LINKEDIN POWER UPSComplete Your Profile • First thing you should do • Aim for 100% • LinkedIn gives you prompts • Profile is only as good as it is complete • Go above and beyond the resume© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  15. 15. LINKEDIN POWER UPSClaim Your Vanity URL • Looks more professional • Easier to share • linkedin.com/profile/public-profile-settings linkedin.com/in/mikemcdowell© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  16. 16. LINKEDIN POWER UPSSet Your PhotoOKBetterBest© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  17. 17. LINKEDIN POWER UPSSet Your Links. Make them Interesting.© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  18. 18. LINKEDIN POWER UPSUse Profile Buttons© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  19. 19. LINKEDIN POWER UPSUse Apps • Feed in content. Feed your brand.© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  20. 20. LINKEDIN POWER UPSEndorse. Get Endorsed.© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  21. 21. LINKEDIN POWER UPSSave a Search© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  22. 22. LINKEDIN POWER UPSCheck Out Who’s Checking You Out© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  23. 23. LINKEDIN POWER UPSRead Your “Network Updates”© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  24. 24. LINKEDIN POWER UPSOptimize Your Profile for Search • Select 5-7 terms you think people may use when searching for “you” • Don’t think like you. Think like them. • Pepper them in your profile • Be creative, but don’t get too clever© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  25. 25. LINKEDIN POWER UPSLeverage the Power of Groups • Join relevant groups • Participate • You can bypass the need for a direct connection for messaging • View profiles without direct connection© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  26. 26. LINKEDIN POWER UPSLeverage Search & Your Network© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  27. 27. LINKEDIN POWER UPSUse Your Company Page© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  28. 28. LINKEDIN POWER UPSUse Your Company Page • Provide company updates (targeted) • Add videos • Add whitepapers/reports/presentations • List job openings • List products/services (can be targeted) • Have another online presence© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  29. 29. LINKEDIN POWER UPSFeeling More Pumped Up Now?© KPS3 2013. Not to be reproduced or used without permission. kps3.com
  30. 30. QUESTIONS?I have (some) answers.

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