Protect Your Personal Brand Online


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Social media has exploded and there is more at stake than ever before. Your personal brand or reputation can be damaged in a single moment. Learn how to help protect yourself and your reputation.

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  • Five years ago Internet Safety was all about protection from stalkers and others who would do you harm. It was about keeping personal information off and avoiding explicit chats. While that remains true, the risk is exponentially increased viralness and huge adoption of social media. There is more at risk than your personal safety.
  • A personal brand is a compilation of your unique accomplishments, contributions, talent, passion,and vision—five key elements that no other job seeker could possibly possess. It’s your reputation!
  • Do you agree with this? What are your thoughts?
  • Joshua Lipton was involved in a crash that seriously injured a woman, and after that posted pictures of himself partying while dressed up as a prisoner. He too was sentenced to two years in jail. 
  • Reputation: A reputation that took decades to build can be threatened by a single event. In this case, unwise comments, photos or videos.
  • This is exactly what happened to Dr. June Talvitie-Siple, a teacher at a high school in a Boston community.
  • After a particularly heavy night out Kyle Doyle decided that he would phone in sick and treat himself to a day in bed.To celebrate his day off Kyle, a 21-year-old call centre worker, updated the status on his Facebook page to reflect the fact.
  • These are the default privacy settings from Facebook in 2005. You’ll see that your friends had access to your information and your network had little access, but the rest of Facebook was locked out.
  • In 2009, now much more is open to your network and even all of Facebook and the entire Internet. You’ll notice now that your network can see your photos, but wall posts are still restricted.
  • Now comes 2010. You’ll notice that the only thing on Facebook kept private by default are photos and wall posts. Keep in mind that these are default settings. Has anyone ever gone in and changed their privacy settings?
  • Protect Your Personal Brand Online

    1. 1.
    2. 2. Internet Safety 1.0<br />
    3. 3. What do youhave in common with these companies?<br />
    4. 4. You all have to protect your brand online<br />
    5. 5. What is a Personal Brand?<br />A personal brand is a compilation of your unique<br />accomplishments, contributions, talent, passion,<br />and vision—five key elements that no other job<br />seeker could possibly possess.<br />
    6. 6. Your social media presence is anextension of your personal brand.<br />
    7. 7. Social Media has blurred the lines of personal and professional comments<br />
    8. 8. Offline and Online Lives Coming Together<br />Lara Buys (not pictured here), who in 2006 was involved in a drunken driving crash that killed her passenger. She was due to be recommended for probation, but pictures surfaced of her drinking & partying after the crash, they were used to show her lack of repentance. She was sentenced to two years in jail. <br />
    9. 9. Will Social Media Impact Your Job Hunting Efforts?<br />
    10. 10.
    11. 11. Career Destroyed with Facebook Comments<br />Dr. June Talvitie-Siple was asked to leave here $92K / year job after some negative comments about the school, kids and parents in the community where she taught were seen by parents. She thought here comments were limited to here 50 friends/family on Facebook.<br />
    12. 12. Call in ‘Sick’ Plan Busted on Facebook<br />Kyle thought his Facebook status updates were safe, but HR staff at the call center he worked at busted him when the saw his update. <br />Kyle wrote ‘not going to work, f*** it i'm still trashed SICKIE WOO.’<br />
    13. 13. Facebook Privacy Changes<br />
    14. 14. Facebook Privacy Changes<br />
    15. 15. Facebook Privacy Changes<br />
    16. 16. There is No Delete Button<br />Wayback Machine<br />Google Caching<br />Downloading<br />Forwarding<br />Twitter Indexed<br />
    17. 17. Social Media Consequences<br />Dallas Mavricks owner, Mark Cuban violated NBA rules by commenting about the referee.<br />Fined $25,000<br />
    18. 18. Social Media Consequences<br />Domino’s employee, Michael Setzer did unsanitary things in the kitchen and put the video on YouTube<br />Fired & Sued<br />
    19. 19. Social Media Consequences<br />CNN 20 year veteran, Octavia Nasr, posted a tweet that implied she supported an extremist Islamic cleric. The tweet was meant to imply she respected Fadlallah because of he was a proponent of women’s rights. <br />Fired<br />
    20. 20. Social Media Consequences<br />Hadley Jons, 20, posted “actually excited for jury duty tomorrow. It’s gonna be fun to tell the defendant they’re GUILTY. :P” onher Facebook update before the trial was finished.<br />Fined $250 & Write Essay<br />
    21. 21. Social Media Consequences<br />Salvatore Rivieri, a Baltimore officer, caught on video roughing up a local skater teen. The video has been seen by 4.5 million people on YouTube.<br />Fired<br />
    22. 22. Social Media Builds False Sense of Anonymity<br />As seen in the cases in this presentation, there is a false sense of anonymity or security that our words are private.<br />
    23. 23. Post Only What You’re Comfortable With The World Seeing<br />
    24. 24. Social Media Identity Theft<br />Jonah Hill had is Twitter identity stolen and the person impersonated Jonah while interacting with various Hollywood hot shots. He didn’t find out about this until hearing about “rude behavior” online. <br />It could take months to clear up the misunderstandings with Hollywood hot shots.<br />
    25. 25. Who’s Following You?<br />
    26. 26. Who’s Following You?<br />This is a tweet from someone who followed my Twitter account. As you can tell by the tweet, they probably are not a real person. I blocked them from my account.<br />
    27. 27. Check Who’s Following You<br />Facebook<br />Do you share friends<br />Are they really your friend<br />Unsure, message them <br />Twitter<br />Block unwanted users<br />Read past tweets<br />Check Followers/Following Ratio<br />
    28. 28. How to Protect Yourself<br />Use to check social networks for your username<br />Check your Facebook privacy settings on a regular basis<br />Go back and check your photo album privacy settings<br />Don’t post too much personal information about yourself (eg. age, address, etc.)<br />Don’t post photos/comments that you wouldn’t want the world to see<br />Don’t use copyrighted photos without permission<br />Remember: there is no delete button<br />
    29. 29. Social Media is Great… Just Be Cautious<br />
    30. 30. Questions???<br />E-mail:<br />Web:<br />Twitter: @MikeMcCready<br />