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Mike McAllen sits down with Kiki L’Italien founder and CEO of Amplified Growth. Amplified Growth is a DC-based social media consultancy specializing in social media for associations and nonprofits and CMO for startup app developer, Cannonball Projects. KiKi is moderator of the popular Association Chat that has been running weekly for over seven years, now hosted on the Blab platform. She runs a Social Media for C-Suite program, working with executives who want to stay marketable and improve both their understanding of social media for business and taking their online personal brand to the next level. KiKi also serves as faculty for Mediabistro's online courses in social media. Her latest keynote, "Why Weird is Better" shares lessons with leaders on how they can improve products and programs by adding a little "weird" and managing working groups differently so that they have more successful results.