1. ☺
SoMeBizLife 2012
Because time
is more important than
Social Networking on a Local, National & International Level

2. Inigo Montoya
You killed my father. Prepare to die.
hash this talk #somebizlife other good stuff at maneydigital.com

3. Mike Maney
@the_spinmd
hash this talk #somebizlife other good stuff at maneydigital.com

4. I’m the
head of
influencer
management
at

5. It’s called “head”
because of these guys

6. NOT
BECAUSE
of
THIS

7. Influencer Management
“Dude, that’s the coolest
title ever.”

8. How it happened

9. Changing what it means to do PR & marketing.

10. Of course,
this is
what my
friends
think I do.

11. What I hope to
accomplish today...
&
Think beyond social media tools
Think beyond social media marketing

12. ...and avoid this.

13. But first...

14. What superhero are you?
The color of your shirt
✚ The first object to your right
= Your superhero name
* You can blame Pinterest for this one.

15. Think we’ve got enough tools?

16. It’s not about the tools. It’s about the humans behind the tools.
THIS BEFORE THIS
Reporter
Blogger Competitor
CONTENT
Politician Employee
Analyst

17. Social Media

20. Did anyone else see
the word marketing in
those definitions?
(Just checking to make sure it wasn’t just my aging vision.)

21. Selling is not
communicating.
Repeat after me.
Selling is not
communicating.

22. In many cases, the best marketing is no marketing.
(A few of the things I’ve learned along the way)

23. Think local, act local
• Active in local* social media communities,
not just their own.
• Embraced community.
• Visible around town.
• Makes me want to do business with them
even though they’ve never directly marketed
to me.
Doylestown Bike Works
@DTownBikeWorks
*Local is not just location

24. Participate, don’t sponsor
To their credit, the primary concern of
Laura, Mike and the gang over at Alcatel-
Lucent from Day 1 of our discussions
has been about maintaining the
credibility and neutrality of Glue.

25. Be there.
Being social means being
social. Was I the smartest
guy in these rooms? Not
by a long shot. I was a
marketer at a deep tech
conference. But now sorta
part of the family* --
Because I Was There.
* Drunk uncle

26. Be bold.

27. Stop with the meaningless numbers
http://xkcd.com/1057/

28. Don’t take yourself (or your business) so seriously

29. Stop selling
When everyone else is selling
something, be the one who’s
different...the one who sees
another human, not just
another customer.

30. Be a human

32. YOU’VE GOT
questions? I’VE GOT
answers.
rambling responses that sound like
@the_spinmd or mike@maneydigital.com

33. Image Credits
• I Want You: http://3.bp.blogspot.com/_1ZsVvRbt5cg/S_gTiEyQwZI/
AAAAAAAAAjI/2E_RqUhUF3A/s1600/Kick+Ass.jpg
• Superman: http://www.etsy.com/listing/98001315/superman-fan-
art-poster and http://media-dl.chimein.com/thumbnails/
92/09/90/42/18/20/53/88/138853201842900992.jpg
• Superhero store: http://timenerdworld.files.wordpress.com/
2010/04/586_brooklyn-superhero-supply-co.jpg?
w=600&h=400&crop=1
• Tomato fight: http://farm5.staticflickr.com/
4115/4927150698_5e56eab4c7_z.jpg
• Inigo Montoya: http://4.bp.blogspot.com/_Q5lBi7y0_OQ/
SbsJtDyuI4I/AAAAAAAAA7U/c4o5L_bHO5o/s400/inigo
+montoya.jpg
• Inigo 2: http://freethoughtblogs.com/rockbeyondbelief/files/
2012/05/inigo.jpg
• Push: http://www.djbcompanies.com/ecard/front_image/8/medium/
PUSH-Kromax-Delivery-1-of-2.jpg?1204928295
• Facebook t-shirt: http://www.thepopshop.com/wp-content/uploads/
2010/10/FB-tee.jpg
• I’ll have a beer vintage: http://uniqueadvertisingsolutions.com