☺SoMeBizLife 2012  Because          time                   is more important than                   Social Networking on a...
Inigo Montoya     You killed my father. Prepare to die.hash this talk #somebizlife   other good stuff at maneydigital.com
Mike Maney                        @the_spinmdhash this talk #somebizlife   other good stuff at maneydigital.com
I’m the   head of influencermanagement      at
It’s called “head”because of these guys
NOTBECAUSE   of  THIS
Influencer Management“Dude, that’s the coolest       title ever.”
How it happened
Changing what it means to do PR & marketing.
Of course,this iswhat myfriendsthink I do.
What I hope toaccomplish today...                          &                Think beyond social media tools              T...
...and avoid this.
But first...
What superhero are you?         The color of your shirt✚   The first object to your right=         Your superhero name     ...
Think we’ve got enough tools?
It’s not about the tools. It’s about the humans behind the tools.                           THIS                    BEFORE...
Social Media
Did anyone else seethe word marketing inthose definitions?             (Just checking to make sure it wasn’t just my aging ...
Selling is notcommunicating.Repeat after me.Selling is notcommunicating.
In many cases, the best marketing is no marketing.         (A few of the things I’ve learned along the way)
Think local, act local   • Active in local* social media communities,     not just their own.   • Embraced community.   • ...
Participate, don’t sponsor                               To their credit, the primary concern of                          ...
Be there.Being social means beingsocial. Was I the smartestguy in these rooms? Notby a long shot. I was amarketer at a dee...
Be bold.
Stop with the meaningless numbers                                    http://xkcd.com/1057/
Don’t take yourself (or your business) so seriously
Stop selling   When everyone else is selling   something, be the one who’s   different...the one who sees     another huma...
Be a human
YOU’VE GOTquestions?   I’VE GOT     answers.              rambling responses that sound like             @the_spinmd or mi...
Image Credits• I Want You: http://3.bp.blogspot.com/_1ZsVvRbt5cg/S_gTiEyQwZI/  AAAAAAAAAjI/2E_RqUhUF3A/s1600/Kick+Ass.jpg•...
Because Face Time is as Important as Facebook
Because Face Time is as Important as Facebook
Because Face Time is as Important as Facebook
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Because Face Time is as Important as Facebook

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Slides from my keynote at the 2nd Annual Social Media Business Life Conference in Doylestown, Pa.

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Because Face Time is as Important as Facebook

  1. 1. ☺SoMeBizLife 2012 Because time is more important than Social Networking on a Local, National & International Level
  2. 2. Inigo Montoya You killed my father. Prepare to die.hash this talk #somebizlife other good stuff at maneydigital.com
  3. 3. Mike Maney @the_spinmdhash this talk #somebizlife other good stuff at maneydigital.com
  4. 4. I’m the head of influencermanagement at
  5. 5. It’s called “head”because of these guys
  6. 6. NOTBECAUSE of THIS
  7. 7. Influencer Management“Dude, that’s the coolest title ever.”
  8. 8. How it happened
  9. 9. Changing what it means to do PR & marketing.
  10. 10. Of course,this iswhat myfriendsthink I do.
  11. 11. What I hope toaccomplish today... & Think beyond social media tools Think beyond social media marketing
  12. 12. ...and avoid this.
  13. 13. But first...
  14. 14. What superhero are you? The color of your shirt✚ The first object to your right= Your superhero name * You can blame Pinterest for this one.
  15. 15. Think we’ve got enough tools?
  16. 16. It’s not about the tools. It’s about the humans behind the tools. THIS BEFORE THIS Reporter Blogger Competitor CONTENT Politician Employee Analyst
  17. 17. Social Media
  18. 18. Did anyone else seethe word marketing inthose definitions? (Just checking to make sure it wasn’t just my aging vision.)
  19. 19. Selling is notcommunicating.Repeat after me.Selling is notcommunicating.
  20. 20. In many cases, the best marketing is no marketing. (A few of the things I’ve learned along the way)
  21. 21. Think local, act local • Active in local* social media communities, not just their own. • Embraced community. • Visible around town. • Makes me want to do business with them even though they’ve never directly marketed to me. Doylestown Bike Works @DTownBikeWorks *Local is not just location
  22. 22. Participate, don’t sponsor To their credit, the primary concern of Laura, Mike and the gang over at Alcatel- Lucent from Day 1 of our discussions has been about maintaining the credibility and neutrality of Glue.
  23. 23. Be there.Being social means beingsocial. Was I the smartestguy in these rooms? Notby a long shot. I was amarketer at a deep techconference. But now sortapart of the family* --Because I Was There.* Drunk uncle
  24. 24. Be bold.
  25. 25. Stop with the meaningless numbers http://xkcd.com/1057/
  26. 26. Don’t take yourself (or your business) so seriously
  27. 27. Stop selling When everyone else is selling something, be the one who’s different...the one who sees another human, not just another customer.
  28. 28. Be a human
  29. 29. YOU’VE GOTquestions? I’VE GOT answers. rambling responses that sound like @the_spinmd or mike@maneydigital.com
  30. 30. Image Credits• I Want You: http://3.bp.blogspot.com/_1ZsVvRbt5cg/S_gTiEyQwZI/ AAAAAAAAAjI/2E_RqUhUF3A/s1600/Kick+Ass.jpg• Superman: http://www.etsy.com/listing/98001315/superman-fan- art-poster and http://media-dl.chimein.com/thumbnails/ 92/09/90/42/18/20/53/88/138853201842900992.jpg• Superhero store: http://timenerdworld.files.wordpress.com/ 2010/04/586_brooklyn-superhero-supply-co.jpg? w=600&h=400&crop=1• Tomato fight: http://farm5.staticflickr.com/ 4115/4927150698_5e56eab4c7_z.jpg• Inigo Montoya: http://4.bp.blogspot.com/_Q5lBi7y0_OQ/ SbsJtDyuI4I/AAAAAAAAA7U/c4o5L_bHO5o/s400/inigo +montoya.jpg• Inigo 2: http://freethoughtblogs.com/rockbeyondbelief/files/ 2012/05/inigo.jpg• Push: http://www.djbcompanies.com/ecard/front_image/8/medium/ PUSH-Kromax-Delivery-1-of-2.jpg?1204928295• Facebook t-shirt: http://www.thepopshop.com/wp-content/uploads/ 2010/10/FB-tee.jpg• I’ll have a beer vintage: http://uniqueadvertisingsolutions.com

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