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Businesses today are realizing that they need to have a presence on one or more of the popular social media platforms. LinkedIn is a good place to start, since it is the most business-focused of the social media options available to all users. At this seminar, Mike Lesczinski, the public relations manager of Excelsior College will help you to discover ways that business professionals can use LinkedIn to their advantage. He will run through functionality that can be used to generate leads, recruit, seek advice and demonstrate thought leadership. Mike also serves as communications chair of the Capital Region Public Relations Society of America (PRSA). Use his expertise to get your businesses LinkedIn account to start working for you!
Presented August 9, 2011 at Albany-Colonie (NY) Chamber of Commerce.