Using Social Media in Your Job Search Updated for 2013
Managing YourOnline Identityor... Using Social Media in Your JobSearch (updated for 2013)
2013 Update● Ive chopped a lot of content from previousversions● Leaving the last one up so you can getMOAR● The Internets is always evolving● Most of this - branding - remains relevant.The delivery methods may change but youMUST brand yourself and promote yourself
This is Just Part of a GreaterStrategy● You MUST be marketing yourself● You MUST be networking your face off● You MUST be ever vigilant in keeping yourskills current● Were just talking about marketing yourselfvia social networks
Agenda● Review of the numbers● Steps to a strong online reputation● Key places to manage your reputation● How to monitor your reputation
Jobvite 2012 Social RecruitingSurvey● Over 1,000 HR and Recruiters responded● 92% of HR and Recruiting professionals willuse social networks for recruiting● Up from 82% since 2010○ Linkedin - 93% (up from 78%)○ Facebook - 66% (up from 55%)○ Twitter - 54% (up from 45%)
Jobvite 2012 Social RecruitingSurvey● still need more proof?○ 73% of recruiters have successfully hired acandidate who was identified or introduced through asocial network■ 89% through Linkedin■ 26% through Facebook■ 15% through Twitter● More?○ 86% of recruiters WILL look at social profiles○ up from 80% SOMETIMES review
Tom Peters - Management Guru"Lifetimeemployment isdead."
Sarah Welstead"Theres no suchthing as NOT beingin the job market."
Your Retirement is Farther Off ThanYou Think● You must be proactively managing yourcareer● Your resume is not enough● You have to develop social capital toincrease your chances of being found● "effective presentation of who you are,regardless of medium, is the first step inopening the doors of opportunity."- Garr Reynolds, Presentation Zen
Developing Your Social Capital● Goal #1 - Make it EASY for People to FindYou● Goal #2 - CONTROL what they find● It is all about KEYWORDS● Not being found by search engines meansyou do not exist● Make Google work for you○ control your page rankings● Easiest ways to do this:○ own your domain○ Linkedin○ Twitter
How They Will Find You● Google○ Your name○ Common shortened versions of your name● From there they will find EVERYTHING○ Linkedin profile○ Facebook page○ Twitter feed○ Who you are connected to - your social circle
Make it EASY to be Found!● Pick a consistent name○ "mike lally" NEVER "Michael"● Lock in that name on all social media sites○ knowem.com● Get a decent headshot○ In Rochester, NY - go to Clix○ Other places - find a cheap place to get one done○ My current shot was taken by a friend at a Dennys
Pick Your Outposts● Your own domain (mikelally.net)● Google profile● Linkedin● Facebook● Twitter● YouTube
Grab Vanity URLs for Your Name● yourname.com● google.com/profiles/yourname● linkedin.com/in/yourname● facebook.com/yourname● twitter.com/yourname● They key is to make yourself visible on theInternet
Make One Outpost "Home Base"● You need a place to send people○ personal domain○ google profile (or Google +)○ Linkedin○ Facebook○ Twitter○ Submit to Google - google.com/addurl
Get Your Bio Together● I am known for (insert your value propositionhere)○ with expertise in (2-3 skill sets)● My background includes (industries,company cultures, community experience)● One of the things I am most proud of is (sitean example of something way cool that youwere proud to accomplish)
Mikes Social Media Rules● No profanity!● Spelling and grammar count!● No complaining about your company - EVER● Remove anything negative about old jobs● Remove people from social networking sitesthat will embarrass you● Fill out every "About" page with your bio● Sync your social media (cross-post/link)● All social media should point back to your"home base"
Monitoring Yourself● Google.com/alerts● Create alerts for:○ yourname○ Full name○ aliases○ preferred employers○ people you admire in your field○ people you are stalking :)
Your Own Domain● hover.com○ buy your domain○ point a tumblr account to it○ point a flavors.me or about.me account to it○ redirect your linkedin profile to it● squarespace.com○ put up a one page profile or your whole resume○ go to odesk.com and offer $50 for someone tocreate a nice graphic design for you
Linkedin● Google <3 Linkedin● You MUST change your public link to yourconsistent name!○ this helps google find you and helps your page rank● Change your public profile to full view○ complete profile = visibility!○ you will appear in more searches● Keyword load but dont be ridiculous about it● Join groups● Link to articles● Post comments
Linkedin Rules● PUBLIC profile● 100% COMPLETE profile● Yes, this INCLUDES a picture● VISIBLE email address● Update OFTEN○ Headline○ Link to articles you read that are RELEVANT to yourmarketing
NEVER put"UNEMPLOYED" or"LOOKING FORWORK" on your profile.ANYWHERE.
Instead...● Hi Brian!● Remind him how you know each other● End with your contact info in case they wantto connect outside of linkedin● Reference your HOME BASE
I Deleted the Facebook Section● I dont trust it● If you use it:○ lock down the security (as much as you can)○ dont put anything up you dont want yourgrandmother seeing○ Watch those tagged photos where your friend tagsyou in a picture your other friend took of you doing afunnel while wakeboarding○
Twitter● has BLOWN UP since the last time Iupdated this deck● link to articles you read● re-tweet!● Favorite!● follow relevant people● #disover
#goodreads/#mustreads● Trust Agents - Chris Brogan● Crush It! - Gary Vaynerchuk● The Brand You 50 - Tom Peters● !new! - Standout - Marcus Buckingham● Whos Got Your Back - Keith Ferrazzi● Linchpin/The Dip - Seth Godin● The War of Art - Steven Pressfield