Social Media & Canadian Government Usage Examples

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A quick update on the latest social media statistics and examples of government 2.0 initiatives.

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Social Media & Canadian Government Usage Examples

  1. 1. …
  2. 2. Who am I? (in 17.6 seconds…)
  3. 3. My name is Mike Kujawski
  4. 4. I’m Polish and Canadian…
  5. 5. Born in France…
  6. 6. Outdoorsman
  7. 7. World Traveler
  8. 8. B.Com Graduate
  9. 9. Concert Addict
  10. 10. Freestyle Skier
  11. 11. Part Extrovert
  12. 12. Part Introvert
  13. 13. Optimist
  14. 14. Getting married Sep 2009
  15. 15. So what’s my niche? Everything to do with Digital Marketing and the Web 2.0 revolution vis-à-vis the Public and Non-Profit Sectors
  16. 16. Today’s Topic: An update on the use of Social Media by Canadian government organizations And how you can speed up the process…
  17. 17. “Social media are primarily Internet- based tools for sharing and discussing information among human beings. The term most often refers to activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. -Wikipedia, 2008
  18. 18. Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.quot; - Tim O’Reilly
  19. 19. Average Canadian spends 17 hours online each week (Not including email)
  20. 20. Used by 336,635,443 people each day (Over 100 Million videos; 65,000 will be added today)
  21. 21. Over 4,000,0000 articles
  22. 22. Over 200,000,000 blogs worldwide (1.6 Million posts per day; Over 18 posts each second)
  23. 23. Government issues are actually hot topics!
  24. 24. 70% of online Canadians use Social Networks (Online Canadian population is 23 Million)
  25. 25. “IN 2008, IF YOU’RE NOT ON A SOCIAL NETWORKING SITE, YOU’RE NOT ON THE INTERNET.” -IAB, April 2008
  26. 26. Over 70% of Canadian youth own a cell phone with internet access
  27. 27. 73% of active online users have read a blog
  28. 28. 40% subscribe to an RSS feed
  29. 29. 55% have uploaded photos
  30. 30. Over 200 million people play online video games each week… This number is growing at a rate of 17% each year – Google, 2008
  31. 31. …the majority of them are women 33+ Source: Entertainment Software Association
  32. 32. Over 14 million residents in Second Life (20 million in-world monetary transactions each month)
  33. 33. The 5 nations CIO council is.. …but their priority is internal
  34. 34. Official Government Blogs
  35. 35. Departmental RSS Feeds
  36. 36. Government YouTube Presence
  37. 37. Government on LinkedIn Representation from every department!
  38. 38. Government in SecondLife
  39. 39. Government Podcasts
  40. 40. External Government Wikis
  41. 41. Government on Facebook
  42. 42. Unofficial Blogs
  43. 43. Unofficial Groups Over 500 unofficial GOC groups
  44. 44. Unofficial Twittering
  45. 45. Unofficial Mashups
  46. 46. Unofficial Gatherings
  47. 47. P RO B L E M 1 : AWARENESS
  48. 48. P RO B L E M 2 : THE OLD GUARD
  49. 49. P RO B L E M 3 : RED TAPE
  50. 50. P RO B L E M 4 : BUREAUCRACY
  51. 51. P RO B L E M 5 : SECURITY
  52. 52. P RO B L E M 6 : GAG ORDERS
  53. 53. My Our Government 2.0 Wiki http://government20bestpractices.pbwiki.com
  54. 54. This wiki will allow us to get valuable feedback from our target audience without incurring any marketing research costs
  55. 55. Step 1: Clearly Define the Key Issue(s) and Desired Outcome(s) Step 2: Gauge Your Existing Web Presence Step 3: Conduct a SWOT Analysis Step 4: Determine Your Online Competition Step 5: Align Your Objectives with the Department’s Objectives Step 6: Understand Your Target Audience Step 7: Choose Relevant Social Media Tools Step 8: Engage The Influencers Separately Step 9: Measure Performance Step 10: Ongoing Social Media Monitoring and Engagement
  56. 56. “Welcome to our department. It is our mission to serve you in the quickest manner possible.”
  57. 57. Watch this video here: http://tinyurl.com/6mjeb9
  58. 58. •Print Measurement Bureau (Statistics) •Interactive Advertising Bureau (Statistics) •Technorati.com (Statistics) •InternetWorldStats.com (Statistics) •Alexa.com (Statistics) •Statistics Canada (Statistics) •ComScore.com (Statistics) •iStockPhoto.com (All non-personal photos and images) •Brian Solis (Social media tools diagram) •Mitch Joel (Concept of ending with a Google slide) •Marta Z. Kagan (Simplicity of presenting stats) •Garr Reynolds (Presentation style) •Jeff Braybrook (Policy information) •Mathew Harding (Dancing Video)

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