Watch this video here: http://tinyurl.com/7bvejm
“An easily updateable
web site, usually maintained
by an individual with regular
entries of commentary,
descriptions of events, or
other material such as
graphics or video. Entries are
commonly displayed in
and are available via
“The Blogosphere is the
collective community of
used by the media as a
gauge of public opinion
on various issues.”
Short Answer: Better organic listings on Google = more visibility
Short Answer: Authenticity. Transparency. Immediacy
Short Answer: Because the “people’s conversation” in aggregate trumps traditional media
Short Answer: Use free “influence” gauging tools like PostRANK and Technorati Authority Score
Short Answer: Ask yourself the following questions…
1: Can you regularly update a blog (several times a week)?
2: Do you have a good writer(s) to feed the blog?
3: Do you have something to say other than just sending links?
4: Can you provide information of value to your readers?
5: Do you read other blogs relevant to your topic?
6: Is your organization willing to be open and authentic?
7: Are you ready for negative criticism?
8: Have you written blogging guidelines for your organization?
9: Do you have performance metrics in place?
10: Are you ready to commit lots of time?
can be found on…
My Our Government 2.0 Wiki
•Print Measurement Bureau (Statistics)
•Interactive Advertising Bureau (Statistics)
•Statistics Canada (Statistics)
•iStockPhoto.com (All non-personal photos and images)
•Brian Solis (Social media tools diagram)
•Mitch Joel (Concept of ending with a Google slide)
•Marta Z. Kagan (Simplicity of presenting stats)
•Garr Reynolds (Presentation style)
•Jeff Braybrook (Policy information)
•Debbie Weil (Blogging Guidelines)