Government Blogging - Best Practices & Tips for Success


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This is a quick presentation I did for the Canada School of Public Service on the latest examples of effective government blogs in Canada and around the world.

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Government Blogging - Best Practices & Tips for Success

  1. 1. …
  2. 2. Mike Koohja - What?
  3. 3. My name is… MIKE KUJAWSKI
  4. 4. What`s my niche?
  5. 5. THIS IS Marketing and Social Media strategy development & training for the Public and Non-Profit Sectors
  6. 6. MY BLOG
  7. 7. Best Practices & Tips for Success
  8. 8. Watch this video here:
  9. 9. “An easily updateable web site, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order and are available via RSS”
  10. 10. “The Blogosphere is the collective community of all blogs[…]commonly used by the media as a gauge of public opinion on various issues.”
  11. 11. Quick Poll
  12. 12. There are over 200 million blogs…
  13. 13. 700,000 recent results for the tag “government”
  14. 14. 7.4 million new blogs were created in the last 120 days…
  15. 15. There are over 1.6 million new blogs posts every 24 hours…
  16. 16. Blogs are represented in top-10 web site lists across all key categories…
  17. 17. 80% of bloggers have been blogging less than 4 years…
  18. 18. 78% of bloggers fully manage their blog alone…
  19. 19. 80,000 blogs have a Technorati Authority score of 50+…
  20. 20. 37% of bloggers have been quoted in traditional media based on a blog post
  21. 21. Half of all bloggers have >1000 unique visitors each month…
  22. 22. Half of all bloggers spend more than 5 hours per week on their blog…
  23. 23. you ready for blogging? Are
  24. 24. Play the Devil’s Advocate first…
  25. 25. Short Answer: Better organic listings on Google = more visibility
  26. 26. Short Answer: Authenticity. Transparency. Immediacy
  27. 27. Short Answer: Because the “people’s conversation” in aggregate trumps traditional media
  28. 28. Short Answer: Use free “influence” gauging tools like PostRANK and Technorati Authority Score
  29. 29. Short Answer: Ask yourself the following questions…
  30. 30. 1: Can you regularly update a blog (several times a week)? 2: Do you have a good writer(s) to feed the blog? 3: Do you have something to say other than just sending links? 4: Can you provide information of value to your readers? 5: Do you read other blogs relevant to your topic? 6: Is your organization willing to be open and authentic? 7: Are you ready for negative criticism? 8: Have you written blogging guidelines for your organization? 9: Do you have performance metrics in place? 10: Are you ready to commit lots of time?
  31. 31. Many more up-to-date examples can be found on…
  32. 32. My Our Government 2.0 Wiki
  33. 33. •Print Measurement Bureau (Statistics) •Interactive Advertising Bureau (Statistics) • (Statistics) • (Statistics) • (Statistics) •Statistics Canada (Statistics) • (Statistics) • (All non-personal photos and images) •Brian Solis (Social media tools diagram) •Mitch Joel (Concept of ending with a Google slide) •Marta Z. Kagan (Simplicity of presenting stats) •Garr Reynolds (Presentation style) •Jeff Braybrook (Policy information) •Debbie Weil (Blogging Guidelines)