Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Tsunami Hazard Messaging
Using Emoticons, Emoji and
Graphical Lexicons
Michael Kozuch, PhD
2015
The 2004 Indonesia Earthquake generated
a tsunami that reached beyond Thailand.
Few knew the warning signs.
Tsunami hazard signs on the west
coast of the US are simple and visual.
While the sign
is effective,
it does not
warn of t...
An effective sign in an Australian Zoo uses
pictograms to warn against swimming.
Photo by Phasmatisnox,, CC by 3.0 (creati...
ancient cultures
religious
modern
symbols
Symbols have been used by mankind
throughout history.
Social Media is giving us new
tools to communicate through
emoji symbols and graphics.
you can see how modern emoji symbolism
evolved from pictograms developed for the
1964 Tokyo and 1968 Mexico City Olympics....
pictogram that predates modern emoji
Traffic signs and symbols are another important
Is a picture really
worth 1000 words?
blah blah blah blah blah
blah blah blah blah blah
blah blah blah blah blah
blah blah...
We put social media lexicons to the test by
asking university students to design a
tsunami hazard sign.
Students are stake...
Signs that don’t work
Sign should not be too alarming (if not justified)
or users will not use a beach out of fear.
RUN !!
The results are interesting and
show a broad range of solutions
that we can group as follows:
• Graphics and text
• Color ...
IGNORING inaccuracies,
elements to look for include:
• Simplicity in the message
• Key action points
• Design or symbolic ...
Informing through
graphics & text
Rachel Kim
a simple but effective
message
Sara Rae Dominguez
a concern that showed
up in numerous signs
Deepthi Gopinath
Joseph Encinias & Cierrah Sherman
interesting graphics can
encourage further reading
Joshua Ocampo
straight forward instructions
with graphics and text
Erika Castaneda
Bianca Magallon
Steven Tanner
Bernard Juan P.
effective combination
of graphics and text
Cesar Alvarez
Attracting readers
with COLOR
Atia Walker
Bright colors
can stop a
viewer in
their tracks
Maria Fajardo
Bertha Cardenas
A hallmark of
good design is
simplicity as long as
the message is clear.
Using emoji
& symbols
<<<<<<<<<<<<<<<<<<<<<<<
<<<<<<<<<<<<<<<<<
#####################
ooooooooooooooooooo
100% emoji
message
Devin Withoft
Laura Bean &
Sarah Cortez
another emoji
message
Chris Vincent
Jasmine Kharma,
Sam Mammo &
Arianna Mazzarini
emoji, graphics,
& text
Jesly Esparza
v
s
k
Emphasis on text
A
Nq
8
2 L
f
u
c
ox w
Pratik Patel
Dawn Nordstrom
text allows to communicate
a thorough message
Andrea Salvador
Gabriel Concepcion
a succinct but
effective message
with minimal text
and minimal graphics
The Take Away
Hazard signs are a marketing
exercise to get attention and
convey your message.
marketing
exercise
Signs that are too
formal, ill placed, or too
wordy might not grab
the attention of all your
stakeholders.
The Take Away
The Take Away
Attention grabbers for all ages combine
• color
• hand drawn graphics
• social media lexicons
1
The Take Away
2
More graphics, less text
keeps the sign “international”
The Take Away
3 Sign location is critical, at a height and
location that is visible to all ages.
The Take Away
4 Stakeholder designers
are invaluable on the team.
The Take Away
Keep the message:
• Simple and accurate
• Effective for a range of age groups, literacy
abilities, and gende...
References to iconographic design:
Kim, J. 2012, Trends in Olympic Pictograph Design: A comparitive
study using Olympic Ga...
Upcoming SlideShare
Loading in …5
×

Tsunami Hazard Messaging

1,432 views

Published on

While tsunami messages are well designed there are situations where the message may fall short in attracting the attention of viewers, portraying all the signs of impending danger, or delivering a call to action. We test the ability of stakeholders in designing their own sign that would be meaningful and informative. Hazard warning signs are an exercise in marketing. The message should incorporate new communication tools, symbols and terminology.

Published in: Science
  • Be the first to comment

Tsunami Hazard Messaging

  1. 1. Tsunami Hazard Messaging Using Emoticons, Emoji and Graphical Lexicons Michael Kozuch, PhD 2015
  2. 2. The 2004 Indonesia Earthquake generated a tsunami that reached beyond Thailand. Few knew the warning signs.
  3. 3. Tsunami hazard signs on the west coast of the US are simple and visual. While the sign is effective, it does not warn of tsunami created remotely, nor inform viewers about receding sea levels.
  4. 4. An effective sign in an Australian Zoo uses pictograms to warn against swimming. Photo by Phasmatisnox,, CC by 3.0 (creativecommons.org)
  5. 5. ancient cultures religious modern symbols Symbols have been used by mankind throughout history.
  6. 6. Social Media is giving us new tools to communicate through emoji symbols and graphics.
  7. 7. you can see how modern emoji symbolism evolved from pictograms developed for the 1964 Tokyo and 1968 Mexico City Olympics. More recent emoji designs are seen in the National Park Service icons. every culture has used symbols, but Source: Olympic Games Museum
  8. 8. pictogram that predates modern emoji Traffic signs and symbols are another important
  9. 9. Is a picture really worth 1000 words? blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah blah vs.
  10. 10. We put social media lexicons to the test by asking university students to design a tsunami hazard sign. Students are stakeholders as much as the public. Why not try designing a sign in their own language?
  11. 11. Signs that don’t work Sign should not be too alarming (if not justified) or users will not use a beach out of fear. RUN !!
  12. 12. The results are interesting and show a broad range of solutions that we can group as follows: • Graphics and text • Color and design • Emoji and symbols • Emphasis on text
  13. 13. IGNORING inaccuracies, elements to look for include: • Simplicity in the message • Key action points • Design or symbolic elements • Messages that include the concerns of the public
  14. 14. Informing through graphics & text
  15. 15. Rachel Kim a simple but effective message
  16. 16. Sara Rae Dominguez a concern that showed up in numerous signs
  17. 17. Deepthi Gopinath
  18. 18. Joseph Encinias & Cierrah Sherman interesting graphics can encourage further reading
  19. 19. Joshua Ocampo straight forward instructions with graphics and text
  20. 20. Erika Castaneda
  21. 21. Bianca Magallon
  22. 22. Steven Tanner
  23. 23. Bernard Juan P. effective combination of graphics and text
  24. 24. Cesar Alvarez
  25. 25. Attracting readers with COLOR
  26. 26. Atia Walker Bright colors can stop a viewer in their tracks
  27. 27. Maria Fajardo
  28. 28. Bertha Cardenas A hallmark of good design is simplicity as long as the message is clear.
  29. 29. Using emoji & symbols <<<<<<<<<<<<<<<<<<<<<<< <<<<<<<<<<<<<<<<< ##################### ooooooooooooooooooo
  30. 30. 100% emoji message Devin Withoft
  31. 31. Laura Bean & Sarah Cortez another emoji message
  32. 32. Chris Vincent
  33. 33. Jasmine Kharma, Sam Mammo & Arianna Mazzarini emoji, graphics, & text
  34. 34. Jesly Esparza
  35. 35. v s k Emphasis on text A Nq 8 2 L f u c ox w
  36. 36. Pratik Patel Dawn Nordstrom text allows to communicate a thorough message
  37. 37. Andrea Salvador
  38. 38. Gabriel Concepcion a succinct but effective message with minimal text and minimal graphics
  39. 39. The Take Away Hazard signs are a marketing exercise to get attention and convey your message. marketing exercise
  40. 40. Signs that are too formal, ill placed, or too wordy might not grab the attention of all your stakeholders. The Take Away
  41. 41. The Take Away Attention grabbers for all ages combine • color • hand drawn graphics • social media lexicons 1
  42. 42. The Take Away 2 More graphics, less text keeps the sign “international”
  43. 43. The Take Away 3 Sign location is critical, at a height and location that is visible to all ages.
  44. 44. The Take Away 4 Stakeholder designers are invaluable on the team.
  45. 45. The Take Away Keep the message: • Simple and accurate • Effective for a range of age groups, literacy abilities, and gender • On target with action points
  46. 46. References to iconographic design: Kim, J. 2012, Trends in Olympic Pictograph Design: A comparitive study using Olympic Games’ Sports Symbols, Parsons Journal for Information Mapping, Vol. IV(4) p. 12. http://blogs.walkerart.org/design/2014/03/20/lance-wyman- mexico-68-olympics-tlatelolco-massacre http://www.smithsonianmag.com/arts-culture/the-history-of-the- olympic-pictograms-how-designers-hurdled-the-language-barrier- 4661102/?no-ist ____________________________ Only a few of the student designs are presented here, but I am grateful to all the Cal State East Bay students who participated in the study. – M. Kozuch

×