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Service Avatars (Mobilize 2010 presentation)

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We are entering a new phase of the internet, one in which connected devices will be the new end points for services. This represents a seismic shift, one where the service is represented as a dedicated hardware device. We now need to understand better how to design product experiences for that scenario.

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Service Avatars (Mobilize 2010 presentation)

  1. 1. SERVICE AVATARS Mike Kuniavsky Mobilize San Francisco September 30, 2010
  2. 8. THREE TRENDS
  3. 9. 1. EXPENSIVE TO CHEAP $1500 * $0.50 * CPI Adjusted 1989 2010
  4. 10. <ul><li>16MIPS </li></ul><ul><li>640X480 24-BIT LCD VIDEO CONTROLLER </li></ul><ul><li>USB 2.0 </li></ul><ul><li>24 A/D CHANNELS (FOR AUDIO AND I/O) </li></ul><ul><li>CAPACITIVE SENSING (FOR MULTI-TOUCH) </li></ul><ul><li>1 CM SQUARE </li></ul><ul><li>$5 (IN QUANTITY) </li></ul><ul><li>PIC24FJ256DA210 PRODUCT FAMILY </li></ul>
  5. 11. 2. GENERIC TO SPECIFIC
  6. 12. 3. LOCAL TO REMOTE
  7. 13. APPLIANCES TERMINALS
  8. 14. Laptop AVATARS
  9. 15. SERVICE AVATARS SERVICE AVATARS
  10. 16. EXAMPLE: NETFLIX
  11. 19. VITALITY
  12. 24. <ul><li>STOP MAKING </li></ul><ul><ul><ul><li>APPS </li></ul></ul></ul><ul><ul><ul><li>SITES </li></ul></ul></ul><ul><ul><ul><li>DEVICES </li></ul></ul></ul><ul><ul><ul><li>PLATFORMS </li></ul></ul></ul><ul><li>START MAKING </li></ul><ul><ul><li>SERVICES </li></ul></ul><ul><ul><li>AVATARS </li></ul></ul>
  13. 25. Mike Kuniavsky [email_address]

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