1. @mikerjeffs Voice Search Branded3
OK Google, Siri, Alexa, Cortana; Can
you tell me some stats on voice search?
Mike Jeffs @mikerjeffs

2. @mikerjeffs Voice Search Branded3
The aim of this deck:
A collection of statistics on voice search that you can read and
refer to in order to understand how optimising sites for users
will change in 2017 as usage of voice search increases.

3. @mikerjeffs Voice Search Branded3
2017 sees the launch of Home in the
UK – Google’s voice-activated
speaker, powered by the Google
Assistant, and also the integration of
Google Assistant into our TVs.

4. @mikerjeffs Voice Search Branded3

5. @mikerjeffs Voice Search Branded3
December 2016 saw Amazon’s Echo products become
their most popular product over the holiday period.

6. @mikerjeffs Voice Search Branded3
“50% of all searches will be voice searches by 2020”
according to Comscore

7. @mikerjeffs Voice Search Branded3
“About 30% of searches will be done without a screen
by 2020.” via Mediapos

8. @mikerjeffs Voice Search Branded3
“We estimate there will be 21.4 million smart speakers
in the US by 2020” according to Activate

9. @mikerjeffs Voice Search Branded3
“By 2019, the voice recognition market will be a $601 million
industry”according to a report from Technavio via Skyword.

10. @mikerjeffs Voice Search Branded3
“Google voice search queries in
2016 are up 35x over 2008”
according to Google trends via
Search Engine Watch.

11. @mikerjeffs Voice Search Branded3
“40% of adults now use voice search once per day”
according to comscore.”

12. @mikerjeffs Voice Search Branded3
“Cortana now has 133 million monthly users”
according to Microsoft/Tech Radar

13. @mikerjeffs Voice Search Branded3
“In May 2016, 1 in 5 searches on an Android app in
the USA were through speech” according to KPCB

14. @mikerjeffs Voice Search Branded3
“25% of 16-24s use voice search on mobile”
via Global Web Index

15. @mikerjeffs Voice Search Branded3
“41% of people using voice search have only started
in the last 6 months” according to MindMeld

16. @mikerjeffs Voice Search Branded3
“60% of people using voice search have started in
the last year” according to MindMeld

17. @mikerjeffs Voice Search Branded3
“11% of people using voice search started more
than 3 years ago” according to MindMeld

18. @mikerjeffs Voice Search Branded3
19% of people use Siri at least daily.”
according to HubSpot

19. @mikerjeffs Voice Search Branded3
“9% of users said that they’ve used AI personal
assistants like Siri or Cortana in the past day”
according to AYTM

20. @mikerjeffs Voice Search Branded3
“45% of those who have used AI personal assistants
said they’ve used Siri. 33% have used Google Now.
27% used Microsoft’s Cortana. 10% have used
Amazon Echo or Alexa.” via AYTM

21. @mikerjeffs Voice Search Branded3
“1 in 5 online adults have used voice search on their
mobile in the last month” via Global Web Index

22. @mikerjeffs Voice Search Branded3
“37% use Siri, 23% use Microsoft’s Cortana AI, and
19% use Amazon’s Alexa AI at least monthly.”
according to HubSpot

23. @mikerjeffs Voice Search Branded3
“We estimate that 325.8 million people used voice
control in the past month” according to Global
Web Index (that’s almost 10% of the online
population according to Internet Stats).

24. @mikerjeffs Voice Search Branded3
“We estimate that the retail giant (Amazon) has sold 5.1
million of the smart speakers in the U.S since it launched
in 2014” according to CIRP via Geekwire.

25. @mikerjeffs Voice Search Branded3
“Amazon sold 4.4 million Echo units in its first
full year of sales” according to Geek Wire

26. @mikerjeffs Voice Search Branded3
“25% of searches on Windows 10 taskbar are voice.
On desktop!” according to Purna Virji

27. @mikerjeffs Voice Search Branded3
“Only around a third of smartphone owners use
their personal assistants regularly, even though 95%
have tried them at some point.” according to
Creative Strategies via The Economist

28. @mikerjeffs Voice Search Branded3
“Mobile voice-related searches are 3X more likely to
be local-based than text” via Search Engine Watch

29. @mikerjeffs Voice Search Branded3
“Home Alone and Elf were the most requested
2016 holiday movies with Alexa.” via Amazon

30. @mikerjeffs Voice Search Branded3
“Customers use Amazon Echo for many purposes,
with one-third using it as an information provider
responding to questions and over 40% as an audio
speaker for listening to streaming
music.” according to CIRP.

31. @mikerjeffs Voice Search Branded3
“Nearly 50% of people are now using voice search
when researching products.” via Social Media Today

32. @mikerjeffs Voice Search Branded3
“High consumer usage of voice assistants in autos (51%)
and household (39%) indicates increased comfort with the
technology” – according to Activate via WSJ.

33. @mikerjeffs Voice Search Branded3
“Google’s AI has been reading nearly 3,000
romance novels in order to improve its
conversational search abilities” via Click Hub

34. @mikerjeffs Voice Search Branded3
‘Personal assistants’ is the top marketing search of
2016″ according to Bing via Econsultancy

35. @mikerjeffs Voice Search Branded3
“Humans can speak 150 words per minute vs type
40 words per minute” via Katherine Watier

36. @mikerjeffs Voice Search Branded3
“28% think voice search is a more accurate way of
searching” via Katherine Watier

37. @mikerjeffs Voice Search Branded3
“43% cite that using voice search is quicker than
using a website or an app” via Katherine Watier

38. @mikerjeffs Voice Search Branded3
“42% say that use while driving is a reason for
using voice search” Katherine Watier

39. @mikerjeffs Voice Search Branded3
“21% don’t like typing on their mobile phone and so
turn to voice search” via Katherine Watier and Statista

40. @mikerjeffs Voice Search Branded3
“Outside 35% of normal recognition errors, 31%
were noise related and 22% were pronunciation
related” according to Research Gate

41. @mikerjeffs Voice Search Branded3
“Today, speech recognition word error rate is 8
percent.” via Bruce Clay

42. @mikerjeffs Voice Search Branded3
“Fifteen years ago quality had stalled, with word-error
rates of 20-30%. Microsoft’s latest system, which has six
neural networks running in parallel, has reached 5.9%, the
same as a human transcriber.” via The Economist

43. @mikerjeffs Voice Search Branded3
Sources
http://www.campaignlive.co.uk/article/1392459/just-say-it-future-search-voice-personal-digital-assistants
http://www.mediapost.com/publications/article/291913/gartner-predicts-30-of-searches-without-a-
screen.html
http://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099
http://www.technavio.com/report/global-voice-recognition-biometrics-market-2015-2019
http://www.skyword.com/contentstandard/marketing/what-the-voice-recognition-explosion-will-mean-
for-content-marketing/
https://searchenginewatch.com/2016/06/03/what-does-meekers-internet-trends-report-tell-us-about-
voice-search/
http://www.campaignlive.co.uk/article/1392459/just-say-it-future-search-voice-personal-digital-assistants
http://www.techradar.com/news/software/operating-systems/why-100-million-monthly-cortana-users-
could-be-a-bigger-deal-than-350-million-windows-10-installs-1325146
http://www.kpcb.com/internet-trends
https://www.globalwebindex.net/blog/25-percent-of-16-24s-use-voice-search-on-mobile
http://blog.mindmeld.com/post/145381067263/mindmeld-in-mary-meekers-2016-internet-trends
https://www.hubspot.com/marketing-statistics
https://aytm.com/blog/daily-survey-results/ai-personal-assistants-survey/#sthash.qXXxsGXI.dpbs
https://www.globalwebindex.net/blog/1-in-5-using-voice-search-on-mobile
http://www.internetlivestats.com/internet-users/
http://files.constantcontact.com/150f9af2201/70c07fdd-a197-4505-9476-e83aa726f025.pdf
http://www.geekwire.com/2016/amazon-echo-sales-reach-5m-two-years-research-firm-says-google-
competitor-enters-market/
http://files.constantcontact.com/150f9af2201/70c07fdd-a197-4505-9476-e83aa726f025.pdf
https://twitter.com/purnavirji
http://www.economist.com/technology-quarterly/2017-05-01/language#section-5
http://creativestrategies.com/
https://searchenginewatch.com/sew/opinion/2296905/how-will-voice-search-change-seo-for-local-
stores-global-enterprises
http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2232897
http://www.socialmediatoday.com/marketing/voice-search-increasing-how-changes-your-digital-
content-and-social-media-marketing
http://www.wsj.com/articles/activates-michael-wolf-predicts-whats-next-for-tech-and-media-in-2017-
1477436031
https://theclickhub.com/voice-search-trends/
https://econsultancy.com/blog/68686-10-stirring-digital-marketing-stats-from-this-week/
http://www.slideshare.net/katherinewatier/seo-for-voice-search
https://www.researchgate.net/publication/3322044_An_introduction_to_voice_search
http://www.bruceclay.com/blog/keynote-the-future-of-search-smx/

44. @mikerjeffs Voice Search Branded3
Images
https://madeby.google.com/home/
https://unsplash.com/search/iphone?photo=Zdcq3iKly6g
https://unsplash.com/search/broken-computer?photo=XFUqd0u5U7w
http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-imageproduct51
https://techcrunch.com/2016/10/04/say-hello-to-google-home/
http://thenextweb.com/apple/2016/06/17/siri-apps-sirikit/
http://media.corporate-ir.net/media_files/IROL/17/176060/EchoDot/Echo%20Dot%20-%20White,%20Lifestyle.jpg
http://media.corporate-ir.net/media_files/IROL/17/176060/AmazonEcho/062215/Echo,%20Kitchen.jpg
https://www.thinkwithgoogle.com/collections/micromoments.html
https://unsplash.com/search/iphone?photo=rM7fqrIQb94
https://unsplash.com/search/crowd?photo=mVhd5QVlDWw
http://www.windowscentral.com/microsoft-forms-new-ai-and-research-group-will-include-cortana-and-bing-teams
http://media.corporate-ir.net/media_files/IROL/17/176060/NewImageFiles/Cyber%20Monday_4.jpg
https://unsplash.com/photos/kARZuSYMfrA
https://unsplash.com/search/photos/mobile-phone?photo=0VGG7cqTwCo
https://unsplash.com/search/steering-wheel?photo=ovrOPhu8vSw
https://unsplash.com/search/novel?photo=1i4P2B148FQ
http://www.bing.com/explore/personal
https://unsplash.com/search/google?photo=yeB9jDmHm6M
http://www.prnewswire.com/news-releases/hyundai-collaborates-with-google-assistant-in-further-connecting-homes-to-cars-300383915.html
https://unsplash.com/@charlz?photo=2w_U2-Ah57E
https://unsplash.com/search/crowd?photo=PNv0pESh9Uk
https://unsplash.com/search/microphone?photo=TDVsBPsCG7c
http://media.corporate-ir.net/media_files/IROL/17/176060/NewImageFiles/Cyber%20Monday_9.jpg

45. @mikerjeffs Voice Search Branded3
Get in touch
mike.jeffs@branded3.com
@mikerjeffs
Read the Branded3 post on voice search stats