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OK Google, Siri, Alexa, Cortana; Can you tell me some stats on voice search?

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A collection of statistics on voice search that you can read and refer to in order to understand how optimising sites for users will change in 2017 as usage of voice search increases.

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OK Google, Siri, Alexa, Cortana; Can you tell me some stats on voice search?

  1. 1. @mikerjeffs Voice Search Branded3 OK Google, Siri, Alexa, Cortana; Can you tell me some stats on voice search? Mike Jeffs @mikerjeffs
  2. 2. @mikerjeffs Voice Search Branded3 The aim of this deck: A collection of statistics on voice search that you can read and refer to in order to understand how optimising sites for users will change in 2017 as usage of voice search increases.
  3. 3. @mikerjeffs Voice Search Branded3 2017 sees the launch of Home in the UK – Google’s voice-activated speaker, powered by the Google Assistant, and also the integration of Google Assistant into our TVs.
  4. 4. @mikerjeffs Voice Search Branded3
  5. 5. @mikerjeffs Voice Search Branded3 December 2016 saw Amazon’s Echo products become their most popular product over the holiday period.
  6. 6. @mikerjeffs Voice Search Branded3 “50% of all searches will be voice searches by 2020” according to Comscore
  7. 7. @mikerjeffs Voice Search Branded3 “About 30% of searches will be done without a screen by 2020.” via Mediapos
  8. 8. @mikerjeffs Voice Search Branded3 “We estimate there will be 21.4 million smart speakers in the US by 2020” according to Activate
  9. 9. @mikerjeffs Voice Search Branded3 “By 2019, the voice recognition market will be a $601 million industry”according to a report from Technavio via Skyword.
  10. 10. @mikerjeffs Voice Search Branded3 “Google voice search queries in 2016 are up 35x over 2008” according to Google trends via Search Engine Watch.
  11. 11. @mikerjeffs Voice Search Branded3 “40% of adults now use voice search once per day” according to comscore.”
  12. 12. @mikerjeffs Voice Search Branded3 “Cortana now has 133 million monthly users” according to Microsoft/Tech Radar
  13. 13. @mikerjeffs Voice Search Branded3 “In May 2016, 1 in 5 searches on an Android app in the USA were through speech” according to KPCB
  14. 14. @mikerjeffs Voice Search Branded3 “25% of 16-24s use voice search on mobile” via Global Web Index
  15. 15. @mikerjeffs Voice Search Branded3 “41% of people using voice search have only started in the last 6 months” according to MindMeld
  16. 16. @mikerjeffs Voice Search Branded3 “60% of people using voice search have started in the last year” according to MindMeld
  17. 17. @mikerjeffs Voice Search Branded3 “11% of people using voice search started more than 3 years ago” according to MindMeld
  18. 18. @mikerjeffs Voice Search Branded3 19% of people use Siri at least daily.” according to HubSpot
  19. 19. @mikerjeffs Voice Search Branded3 “9% of users said that they’ve used AI personal assistants like Siri or Cortana in the past day” according to AYTM
  20. 20. @mikerjeffs Voice Search Branded3 “45% of those who have used AI personal assistants said they’ve used Siri. 33% have used Google Now. 27% used Microsoft’s Cortana. 10% have used Amazon Echo or Alexa.” via AYTM
  21. 21. @mikerjeffs Voice Search Branded3 “1 in 5 online adults have used voice search on their mobile in the last month” via Global Web Index
  22. 22. @mikerjeffs Voice Search Branded3 “37% use Siri, 23% use Microsoft’s Cortana AI, and 19% use Amazon’s Alexa AI at least monthly.” according to HubSpot
  23. 23. @mikerjeffs Voice Search Branded3 “We estimate that 325.8 million people used voice control in the past month” according to Global Web Index (that’s almost 10% of the online population according to Internet Stats).
  24. 24. @mikerjeffs Voice Search Branded3 “We estimate that the retail giant (Amazon) has sold 5.1 million of the smart speakers in the U.S since it launched in 2014” according to CIRP via Geekwire.
  25. 25. @mikerjeffs Voice Search Branded3 “Amazon sold 4.4 million Echo units in its first full year of sales” according to Geek Wire
  26. 26. @mikerjeffs Voice Search Branded3 “25% of searches on Windows 10 taskbar are voice. On desktop!” according to Purna Virji
  27. 27. @mikerjeffs Voice Search Branded3 “Only around a third of smartphone owners use their personal assistants regularly, even though 95% have tried them at some point.” according to Creative Strategies via The Economist
  28. 28. @mikerjeffs Voice Search Branded3 “Mobile voice-related searches are 3X more likely to be local-based than text” via Search Engine Watch
  29. 29. @mikerjeffs Voice Search Branded3 “Home Alone and Elf were the most requested 2016 holiday movies with Alexa.” via Amazon
  30. 30. @mikerjeffs Voice Search Branded3 “Customers use Amazon Echo for many purposes, with one-third using it as an information provider responding to questions and over 40% as an audio speaker for listening to streaming music.” according to CIRP.
  31. 31. @mikerjeffs Voice Search Branded3 “Nearly 50% of people are now using voice search when researching products.” via Social Media Today
  32. 32. @mikerjeffs Voice Search Branded3 “High consumer usage of voice assistants in autos (51%) and household (39%) indicates increased comfort with the technology” – according to Activate via WSJ.
  33. 33. @mikerjeffs Voice Search Branded3 “Google’s AI has been reading nearly 3,000 romance novels in order to improve its conversational search abilities” via Click Hub
  34. 34. @mikerjeffs Voice Search Branded3 ‘Personal assistants’ is the top marketing search of 2016″ according to Bing via Econsultancy
  35. 35. @mikerjeffs Voice Search Branded3 “Humans can speak 150 words per minute vs type 40 words per minute” via Katherine Watier
  36. 36. @mikerjeffs Voice Search Branded3 “28% think voice search is a more accurate way of searching” via Katherine Watier
  37. 37. @mikerjeffs Voice Search Branded3 “43% cite that using voice search is quicker than using a website or an app” via Katherine Watier
  38. 38. @mikerjeffs Voice Search Branded3 “42% say that use while driving is a reason for using voice search” Katherine Watier
  39. 39. @mikerjeffs Voice Search Branded3 “21% don’t like typing on their mobile phone and so turn to voice search” via Katherine Watier and Statista
  40. 40. @mikerjeffs Voice Search Branded3 “Outside 35% of normal recognition errors, 31% were noise related and 22% were pronunciation related” according to Research Gate
  41. 41. @mikerjeffs Voice Search Branded3 “Today, speech recognition word error rate is 8 percent.” via Bruce Clay
  42. 42. @mikerjeffs Voice Search Branded3 “Fifteen years ago quality had stalled, with word-error rates of 20-30%. Microsoft’s latest system, which has six neural networks running in parallel, has reached 5.9%, the same as a human transcriber.” via The Economist
  43. 43. @mikerjeffs Voice Search Branded3 Sources http://www.campaignlive.co.uk/article/1392459/just-say-it-future-search-voice-personal-digital-assistants http://www.mediapost.com/publications/article/291913/gartner-predicts-30-of-searches-without-a- screen.html http://www.slideshare.net/ActivateInc/think-again-tech-media-outlook-2017-67604099 http://www.technavio.com/report/global-voice-recognition-biometrics-market-2015-2019 http://www.skyword.com/contentstandard/marketing/what-the-voice-recognition-explosion-will-mean- for-content-marketing/ https://searchenginewatch.com/2016/06/03/what-does-meekers-internet-trends-report-tell-us-about- voice-search/ http://www.campaignlive.co.uk/article/1392459/just-say-it-future-search-voice-personal-digital-assistants http://www.techradar.com/news/software/operating-systems/why-100-million-monthly-cortana-users- could-be-a-bigger-deal-than-350-million-windows-10-installs-1325146 http://www.kpcb.com/internet-trends https://www.globalwebindex.net/blog/25-percent-of-16-24s-use-voice-search-on-mobile http://blog.mindmeld.com/post/145381067263/mindmeld-in-mary-meekers-2016-internet-trends https://www.hubspot.com/marketing-statistics https://aytm.com/blog/daily-survey-results/ai-personal-assistants-survey/#sthash.qXXxsGXI.dpbs https://www.globalwebindex.net/blog/1-in-5-using-voice-search-on-mobile http://www.internetlivestats.com/internet-users/ http://files.constantcontact.com/150f9af2201/70c07fdd-a197-4505-9476-e83aa726f025.pdf http://www.geekwire.com/2016/amazon-echo-sales-reach-5m-two-years-research-firm-says-google- competitor-enters-market/ http://files.constantcontact.com/150f9af2201/70c07fdd-a197-4505-9476-e83aa726f025.pdf https://twitter.com/purnavirji http://www.economist.com/technology-quarterly/2017-05-01/language#section-5 http://creativestrategies.com/ https://searchenginewatch.com/sew/opinion/2296905/how-will-voice-search-change-seo-for-local- stores-global-enterprises http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-newsArticle&ID=2232897 http://www.socialmediatoday.com/marketing/voice-search-increasing-how-changes-your-digital- content-and-social-media-marketing http://www.wsj.com/articles/activates-michael-wolf-predicts-whats-next-for-tech-and-media-in-2017- 1477436031 https://theclickhub.com/voice-search-trends/ https://econsultancy.com/blog/68686-10-stirring-digital-marketing-stats-from-this-week/ http://www.slideshare.net/katherinewatier/seo-for-voice-search https://www.researchgate.net/publication/3322044_An_introduction_to_voice_search http://www.bruceclay.com/blog/keynote-the-future-of-search-smx/
  44. 44. @mikerjeffs Voice Search Branded3 Images https://madeby.google.com/home/ https://unsplash.com/search/iphone?photo=Zdcq3iKly6g https://unsplash.com/search/broken-computer?photo=XFUqd0u5U7w http://phx.corporate-ir.net/phoenix.zhtml?c=176060&p=irol-imageproduct51 https://techcrunch.com/2016/10/04/say-hello-to-google-home/ http://thenextweb.com/apple/2016/06/17/siri-apps-sirikit/ http://media.corporate-ir.net/media_files/IROL/17/176060/EchoDot/Echo%20Dot%20-%20White,%20Lifestyle.jpg http://media.corporate-ir.net/media_files/IROL/17/176060/AmazonEcho/062215/Echo,%20Kitchen.jpg https://www.thinkwithgoogle.com/collections/micromoments.html https://unsplash.com/search/iphone?photo=rM7fqrIQb94 https://unsplash.com/search/crowd?photo=mVhd5QVlDWw http://www.windowscentral.com/microsoft-forms-new-ai-and-research-group-will-include-cortana-and-bing-teams http://media.corporate-ir.net/media_files/IROL/17/176060/NewImageFiles/Cyber%20Monday_4.jpg https://unsplash.com/photos/kARZuSYMfrA https://unsplash.com/search/photos/mobile-phone?photo=0VGG7cqTwCo https://unsplash.com/search/steering-wheel?photo=ovrOPhu8vSw https://unsplash.com/search/novel?photo=1i4P2B148FQ http://www.bing.com/explore/personal https://unsplash.com/search/google?photo=yeB9jDmHm6M http://www.prnewswire.com/news-releases/hyundai-collaborates-with-google-assistant-in-further-connecting-homes-to-cars-300383915.html https://unsplash.com/@charlz?photo=2w_U2-Ah57E https://unsplash.com/search/crowd?photo=PNv0pESh9Uk https://unsplash.com/search/microphone?photo=TDVsBPsCG7c http://media.corporate-ir.net/media_files/IROL/17/176060/NewImageFiles/Cyber%20Monday_9.jpg
  45. 45. @mikerjeffs Voice Search Branded3 Get in touch mike.jeffs@branded3.com @mikerjeffs Read the Branded3 post on voice search stats

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