Social Media Awareness & Fundraising<br />12th April 2011<br />
Agenda<br />Principles <br />Communication Goals <br />Targeted Communications<br />Social Media & Communications <br />St...
5 Principles<br />Deeply understand your audience <br />Set Communications Goals<br />Don’t be afraid to try stuff…<br />M...
Communication Goals?<br />
11<br />What residents have told us<br />Over 400 have difficulty reading <br />Over 400 have difficulty writing<br />Almo...
12<br />Communication Needs<br /><ul><li>Almost 700 residents have requested </li></ul>information in large print <br /><u...
29 residents requested British Sign Language
21 requested CD
Information has been requested in over 17 different languages
A small number of residents have requested information bold font and Braille</li></li></ul><li>
Where does Social Media Fit?<br />
eMail Communications  <br />
Phone <br />PC/Laptop<br />Mobile<br />Public Access<br />eMail<br />Website<br />Clients<br />facebook<br />twitter<br />...
Fundraising<br />
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Making Social Networking Work in Not For Porfit Organisations

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Presented to NICVA by Mike Hughes of InvestNI in April 2011

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Making Social Networking Work in Not For Porfit Organisations

  1. 1. Social Media Awareness & Fundraising<br />12th April 2011<br />
  2. 2. Agenda<br />Principles <br />Communication Goals <br />Targeted Communications<br />Social Media & Communications <br />Stories <br />Communications Platform <br />Fundarising<br />Management and Resources<br /> Measuring Effectiveness<br />
  3. 3. 5 Principles<br />Deeply understand your audience <br />Set Communications Goals<br />Don’t be afraid to try stuff…<br />Measure everything <br />Make changes <br />
  4. 4. Communication Goals?<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11. 11<br />What residents have told us<br />Over 400 have difficulty reading <br />Over 400 have difficulty writing<br />Almost 1400 have long term health related illness<br />Over 500 have a hearing impairment <br />Over 200 have a learning impairment <br />Over 600 are experiencing mental or emotional distress<br />Almost 400 have a visual impairment<br />Over 300 are wheelchair users <br />Finally almost 1600 have a mobility impairment<br />
  12. 12. 12<br />Communication Needs<br /><ul><li>Almost 700 residents have requested </li></ul>information in large print <br /><ul><li>22 residents requested audio tape
  13. 13. 29 residents requested British Sign Language
  14. 14. 21 requested CD
  15. 15. Information has been requested in over 17 different languages
  16. 16. A small number of residents have requested information bold font and Braille</li></li></ul><li>
  17. 17. Where does Social Media Fit?<br />
  18. 18.
  19. 19.
  20. 20.
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. eMail Communications <br />
  26. 26.
  27. 27. Phone <br />PC/Laptop<br />Mobile<br />Public Access<br />eMail<br />Website<br />Clients<br />facebook<br />twitter<br />Stakeholders<br />Ping.fm<br />Drop box<br />Producer/Listeners<br />Services <br />Employees<br />Hootsuite<br />Intranet<br />
  28. 28. Fundraising<br />

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