It's not about Joomla, (or Wordpress or Drupal)

1,658 views

Published on

Presentation for Joomla Day New England, 2012. Covers my approach to the business that focuses on customer needs vs the CMS I use. It is more of a visual presenation, with out the benefit of speaker notes it may not make a lot of sense.

Published in: Technology, Travel
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,658
On SlideShare
0
From Embeds
0
Number of Embeds
9
Actions
Shares
0
Downloads
43
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

It's not about Joomla, (or Wordpress or Drupal)

  1. 1. In the real world No one cares about your CMSIt’s not about Joomla! (or Wordpress or Drupal) @mhoefer
  2. 2. mhoeferIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  3. 3. About Me • Career change in 1999, Camp Director become “Internet Guy” via Marlboro College Graduate School • MARKEM Corp • The Hanover Insurance Group • Lucidus • Hoeferweb • and Marlboro College Graduate School • Three children 7- 12 • Active in the Keene community and Democratic Politics in New HampshireIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  4. 4. CMS • WebMerge • Interwoven six figure “shelfware” • Homegrown MS SQL with Linux/Tomcat • Adobe Contribute • IBM ECM • Drupal • Joomla! (and Joomies) • WordpressIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  5. 5. Confession ELA2007It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  6. 6. Ties Think I’m A Geek, Geeks Think I’m A TieIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  7. 7. mhoeferIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  8. 8. Monument Tina HsuIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  9. 9. Garden EarthwormIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  10. 10. About HoeferwebIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  11. 11. Joomla?It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  12. 12. Joomla?It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  13. 13. Joomla?It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  14. 14. Joomla?It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  15. 15. Joomla?It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  16. 16. Does it Matter?It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  17. 17. No one wants a drillIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  18. 18. It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  19. 19. It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  20. 20. Dangerous • Not only in the way we usually think of... • Ruining our elegant information architecture • Turning an <H1> in to a multi-colored rainbow. • But also... • Do they make clients feel stupid? • Can a CMS lead to Client Disappointment? • Does it lead to the next tear down “I hear XYZ is easier to use”It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  21. 21. So What Does Matter?It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  22. 22. It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  23. 23. It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  24. 24. It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  25. 25. ServiceIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  26. 26. It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  27. 27. Be ExcellentIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  28. 28. Be of Use I want to be with people who submerge in the task,who go into the fields to harvest and work in a row and pass the bags along,who are not parlor generals and field deserters but move in a common rhythm when the food must come in or the fire be put out. -- Marge PiercyIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  29. 29. Some TrendsIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  30. 30. Hot or Not?It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  31. 31. QR CodesIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  32. 32. QR CodesIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  33. 33. TimelineIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  34. 34. TimelineIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  35. 35. Google +It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  36. 36. Google +It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  37. 37. It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  38. 38. PinterestIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  39. 39. PinterestIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  40. 40. It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  41. 41. Content (Replace this later...)Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porta quam et nibh tristique fermentum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla eget molestie ipsum.It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  42. 42. Content (Replace this later...)Lorem ipsum dolor sit amet, consectetur adipiscing elit. Mauris porta quam et nibh tristique fermentum. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Nulla eget molestie ipsum.It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  43. 43. Premium ThemesIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  44. 44. Premium ThemesIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  45. 45. Mobile Mobile Visits to Keene-YMCA.orgIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  46. 46. Mobile Mobile Visits to Keene-YMCA.orgIt’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  47. 47. Caution...It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  48. 48. Summary • Don’t Sell Joomla... sell “You” • Consider selling “Service” not “Things” • Learn about Good Content • Learn about Analytics and Conversion • Watch for for the next “Cheese Move”It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012
  49. 49. Thanks! Mike Hoefer mike@hoeferweb.com @mhoefer (603) 369-7970It’s Not About Joomla! (or Wordpress, or Drupal)Joomla! Day New EnglandMarch 31, 2012

×