How to Convert Website Traffic into a Sale or Lead

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Getting traffic to your website is only half of the battle. It is finding a way to convert visitors into either a sale or a lead that will drive your sales growth.

In this webinar, Chris Burres from E-Webstyle, will discuss the main things to take into consideration when setting up your website and landing pages.

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  • PPC, SEO, Facebook, Twitter, Do
    Assumes you are getting traffic
  • Assuming you are getting traffic
  • Should you want to spend all that time on every page on day one?
  • Define Bounce – We think it’s great!!
    Example Local Honey – Search – Find - Buy
  • Who is your audience really? Your existing customers.
    How do they communicate? Age, Sex, Professional, Blue collar. Affects graphics, text,
    Take surveys do poles.
  • One page close, multiple page close
    Is there a content to purchase ratio?
    Image – iPhone Specs - Android
  • Toms Shoes – new pair to child in need
  • 24-7
    willing to go out of business
  • Toms Shoes – new pair to child in need
    We deliver fresh hot pizza to your door in thirty minutes or less, or the pizza’s free
    Absolutely positively has to be there overnight
    We always sell for less
    willing to go out of business
  • Former judge is both
  • Free, immediate, 24-7
  • Free, immediate, 24-7
  • Free, immediate, 24-7
  • 5 iterations
  • Red get analysis, from the home page
  • Free, immediate, 24-7
  • How to Convert Website Traffic into a Sale or Lead

    1. 1. Chris Burres Founder and CEO – E-Webstyle How to Convert Website Visitors into a Sale or Lead
    2. 2. www.e-webstyle.com Getting someone, who has a need, to know, like and trust you. Duct Tape Marketing
    3. 3. www.e-webstyle.com 1. What is a landing page 2. Continuity 3. Understand Your Audience 4. Know how your product sells 5. Have a Unique Selling Proposition 6. Confidence and Credibility 7. Calls to Action 8. SEVO Website Analysis (submit now)
    4. 4. www.e-webstyle.com 1. In Houston since 1983 2. First company SES Research 3. Father of Twins / Married for 6 years 4. Owner of E-Webstyle
    5. 5. www.e-webstyle.com E-Webstyle.com { 1. Internet Marketing Agency 2. Established 1999 3. #1 SEO Podcast on iTunes Twitter.com/ewebstyle, facebook.com/ewebstyle
    6. 6. www.e-webstyle.com
    7. 7. www.e-webstyle.com What is a landing page?
    8. 8. www.e-webstyle.com Traffic??
    9. 9. www.e-webstyle.com Which pages on your website should be landing pages?A: Everyone of your pages.
    10. 10. www.e-webstyle.com Three keys to preventing bounces. 1.Continuity! 2.Continuity! 3.Continuity! The Dreaded Bounce
    11. 11. www.e-webstyle.com Understanding your audience. Age, Sex, Professional, Blue Collar, Urban.
    12. 12. www.e-webstyle.com Know how your product sells. Fast, slow, image, specifications.
    13. 13. www.e-webstyle.com The Three Three’s 1. USP 2. CCP 3. CTA
    14. 14. www.e-webstyle.com Unique Selling Proposition (USP). Why should I do business with you?
    15. 15. www.e-webstyle.com USP • We deliver fresh hot pizza to your door in thirty minutes or less, or the pizza’s free • Absolutely positively has to be there overnight • We always sell for less
    16. 16. www.e-webstyle.com Confidence and Credibility (CCP). Why should I have confidence in you?
    17. 17. www.e-webstyle.com CCP • BBB – Better Business Bureau • Credentials • Board Certified Physician • Licensed Attorney • Former Judge?
    18. 18. www.e-webstyle.com Calls To Action (CTA). What do you want the visitor to do?
    19. 19. www.e-webstyle.com CTA • Call • Fill out a form • Newsletter, Whitepaper, consultation • Purchase • Sign a petition
    20. 20. www.e-webstyle.com SEVO Do we have an submission?
    21. 21. www.e-webstyle.com Examples • DavidHunterLawFirm.com • https://eweb.worketc.com/? SendFile=64d613bb-999a-417a-8125- 23e50e81cf9b
    22. 22. www.e-webstyle.com
    23. 23. www.e-webstyle.com
    24. 24. www.e-webstyle.com
    25. 25. www.e-webstyle.com Your Call to Action• www.E-Webstyle.com • Sign-up for our newsletter • Twitter.com/ewebstyle • Facebook.com/ewebstyle • Youtube.com/ewebstyle • Free SEVO website analysis
    26. 26. www.e-webstyle.com Thanks Goal Achieved!! Thank you Sales Growth Hub Michael Halper Craig Klein

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