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How to Convert Website Traffic into a Sale or Lead

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Getting traffic to your website is only half of the battle. It is finding a way to convert visitors into either a sale or a lead that will drive your sales growth.

In this webinar, Chris Burres from E-Webstyle, will discuss the main things to take into consideration when setting up your website and landing pages.

Published in: Business, Technology
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How to Convert Website Traffic into a Sale or Lead

  1. 1. Chris Burres Founder and CEO – E-Webstyle How to Convert Website Visitors into a Sale or Lead
  2. 2. www.e-webstyle.com Getting someone, who has a need, to know, like and trust you. Duct Tape Marketing
  3. 3. www.e-webstyle.com 1. What is a landing page 2. Continuity 3. Understand Your Audience 4. Know how your product sells 5. Have a Unique Selling Proposition 6. Confidence and Credibility 7. Calls to Action 8. SEVO Website Analysis (submit now)
  4. 4. www.e-webstyle.com 1. In Houston since 1983 2. First company SES Research 3. Father of Twins / Married for 6 years 4. Owner of E-Webstyle
  5. 5. www.e-webstyle.com E-Webstyle.com { 1. Internet Marketing Agency 2. Established 1999 3. #1 SEO Podcast on iTunes Twitter.com/ewebstyle, facebook.com/ewebstyle
  6. 6. www.e-webstyle.com
  7. 7. www.e-webstyle.com What is a landing page?
  8. 8. www.e-webstyle.com Traffic??
  9. 9. www.e-webstyle.com Which pages on your website should be landing pages?A: Everyone of your pages.
  10. 10. www.e-webstyle.com Three keys to preventing bounces. 1.Continuity! 2.Continuity! 3.Continuity! The Dreaded Bounce
  11. 11. www.e-webstyle.com Understanding your audience. Age, Sex, Professional, Blue Collar, Urban.
  12. 12. www.e-webstyle.com Know how your product sells. Fast, slow, image, specifications.
  13. 13. www.e-webstyle.com The Three Three’s 1. USP 2. CCP 3. CTA
  14. 14. www.e-webstyle.com Unique Selling Proposition (USP). Why should I do business with you?
  15. 15. www.e-webstyle.com USP • We deliver fresh hot pizza to your door in thirty minutes or less, or the pizza’s free • Absolutely positively has to be there overnight • We always sell for less
  16. 16. www.e-webstyle.com Confidence and Credibility (CCP). Why should I have confidence in you?
  17. 17. www.e-webstyle.com CCP • BBB – Better Business Bureau • Credentials • Board Certified Physician • Licensed Attorney • Former Judge?
  18. 18. www.e-webstyle.com Calls To Action (CTA). What do you want the visitor to do?
  19. 19. www.e-webstyle.com CTA • Call • Fill out a form • Newsletter, Whitepaper, consultation • Purchase • Sign a petition
  20. 20. www.e-webstyle.com SEVO Do we have an submission?
  21. 21. www.e-webstyle.com Examples • DavidHunterLawFirm.com • https://eweb.worketc.com/? SendFile=64d613bb-999a-417a-8125- 23e50e81cf9b
  22. 22. www.e-webstyle.com
  23. 23. www.e-webstyle.com
  24. 24. www.e-webstyle.com
  25. 25. www.e-webstyle.com Your Call to Action• www.E-Webstyle.com • Sign-up for our newsletter • Twitter.com/ewebstyle • Facebook.com/ewebstyle • Youtube.com/ewebstyle • Free SEVO website analysis
  26. 26. www.e-webstyle.com Thanks Goal Achieved!! Thank you Sales Growth Hub Michael Halper Craig Klein

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