Building rapport with sales prospects can be challenging but there are actually some small things to do on a cold call to help.
Confirm that you are not interrupting anything
It is safe to assume that your prospect will be busy when you cal them. This is because they are either busy working if you are performing B2B calling or they may be busy relaxing if you are doing more B2C calling. With that in mind, it can go a long way toward building rapport if you check with the prospect if you are interrupting anything.
Notice that we do not say to ask them if they are busy, because we already know that they are busy. We are checking to see if we are interrupting anything. Here is a great way to do that early in a cold call and this simple question can help to build rapport.