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Content Calendars For Wordpress Tips & Tools WordCamp Chicago 2014 #wcchi

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Content calendars are a tool to plan and manage the content you will create for your site. For a multi-author blog it’s vital to controlling the chaos of rounding up writers and deadlines. This presentation covers the elements that make up a good content calendar and why they’re so useful. It will also take a look at plugins (Editorial Calendar, Edit Flow) and tools (Evernote, Zapier) you can use to manage your content calendar and integrate it with your WordPress site.

Published in: Marketing, Technology, Sports

Content Calendars For Wordpress Tips & Tools WordCamp Chicago 2014 #wcchi

  1. 1. Content Calendars for Wordpress: Tips & Tools WordCamp Chicago 2014 #wcchi
  2. 2. Who Am I? Mike Hale Platform & API Developer Copyblogger Media My Blog www.mikehale.me Twitter @MikeHale Google+ +MikeHale
  3. 3. What is a Content Calendar? #wcchi A Content Calendar is a tool used to schedule and manage the process of creating and publishing content across multiple channels.
  4. 4. “Content” vs. “Editorial” #wcchi Photo by Chris Campbell
  5. 5. Why use a Content Calendar? #wcchi Mental Model
  6. 6. Plan Content Around Dates #wcchi Holidays & Seasonal Product Launch Conference or Event
  7. 7. Time to Prep, Assign, Edit, Review… #wcchi Photo by Anne-Lise Heinrichs
  8. 8. Find Gaps & Eliminate Assumptions #wcchi Photo by Willi Heidelbach
  9. 9. Ensure Cross-Channel Content #wcchi Photo by Rik Ruff
  10. 10. Provide Accountability #wcchi Photo by Sam Howzit
  11. 11. Align Content with Marketing Goals #wcchi Photo by Alexander Osterwalder
  12. 12. Define a Publishing Schedule #wcchi 1: Daily 7: Weekly 30: Monthly 4: Quarterly 2: Semi-Annual 1: Yearly Creating Consistent Content – A Content Marketing Plan
  13. 13. What Goes Into a Content Calendar? #wcchi Photo by PhotoAtelier
  14. 14. Content Type: Text #wcchi Testimonial White Paper Case Study Newsletter Website Content Blog Post Book Review eBook
  15. 15. Content Type: Visual #wcchi Chart InfographicIllustration Image Meme Comic
  16. 16. Content Type: Media #wcchi Podcast Video Webinar Training
  17. 17. Basic Information #wcchi Title Category Channel Priority Description Status
  18. 18. Names & Dates #wcchi Author Editor Create Date Due Date Publish Date
  19. 19. Categories #wcchi Topic Theme Feature Campaign Purpose
  20. 20. Links & Media #wcchi Links References Images Audio / Video Attributions
  21. 21. Audience #wcchi Primary Audience Secondary Audience Purchase Cycle Call to Action Promotion Personas
  22. 22. SEO & Meta Data #wcchi HTML Title Meta Description Keywords Open Graph Data Schema / Micro Data
  23. 23. Content Calendar Tools & Plugins #wcchi Photo by Shawnee Union
  24. 24. Commercial Apps #wcchi $20 to $100/Month (Kapost $1,000/mon)
  25. 25. Free Excel Content Calendar Templates #wcchi Vertical Measures Calendar Template Content Marketing Institute Calendar Template My Marketing Café Calendar Template Bob Angus Calendar Template Marketing Nutz Calendar Template
  26. 26. Evernote #wcchi#wcchi
  27. 27. #wcchi Type Site Author
  28. 28. Evernote to WordPress with Zapier #wcchi How to Sync your Evernote Content Calendar with Google using Zapier
  29. 29. Select Accounts #wcchi
  30. 30. Filter Trigger #wcchi
  31. 31. Calendar Event #wcchi
  32. 32. Test Zapier “Zap” #wcchi
  33. 33. WordPress Plugins #wcchi
  34. 34. Editorial Calendar #wcchi
  35. 35. Edit Flow #wcchi
  36. 36. DEMO #wcchi
  37. 37. Questions? #wcchi
  38. 38. Photo Credits #wcchi https://www.flickr.com/photos/dafnecholet/5374200948 https://www.flickr.com/photos/cgc/7081077 https://www.flickr.com/photos/wilhei/109403306 https://www.flickr.com/photos/rufflife/5107859110 https://www.flickr.com/photos/aloha75/8432916076 https://www.flickr.com/photos/osterwalder/177179785 https://www.flickr.com/photos/snigl3t/3074101845 https://www.flickr.com/photos/glenbledsoe/5527363989 https://www.flickr.com/photos/30916033@N05/9688517609 https://www.flickr.com/photos/benward/2248330869/ https://www.flickr.com/photos/mrgarethm/11030267624/ https://www.flickr.com/photos/51035796522@N01/1659163/ https://www.flickr.com/photos/cabinet/53477398/ https://www.flickr.com/photos/goflo/5340031103/ https://www.flickr.com/photos/superboreen/6531098157/ Icons by freepik, Simpleicon, Icomoon, Yannick
  39. 39. About Mike Hale Mike Hale Platform & API Developer Copyblogger Media My Blog www.mikehale.me Twitter @MikeHale Google+ +MikeHale

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