Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Content Calendars For Wordpress Tips & Tools WordCamp Chicago 2014 #wcchi


Published on

Content calendars are a tool to plan and manage the content you will create for your site. For a multi-author blog it’s vital to controlling the chaos of rounding up writers and deadlines. This presentation covers the elements that make up a good content calendar and why they’re so useful. It will also take a look at plugins (Editorial Calendar, Edit Flow) and tools (Evernote, Zapier) you can use to manage your content calendar and integrate it with your WordPress site.

Published in: Marketing, Technology, Sports

Content Calendars For Wordpress Tips & Tools WordCamp Chicago 2014 #wcchi

  1. 1. Content Calendars for Wordpress: Tips & Tools WordCamp Chicago 2014 #wcchi
  2. 2. Who Am I? Mike Hale Platform & API Developer Copyblogger Media My Blog Twitter @MikeHale Google+ +MikeHale
  3. 3. What is a Content Calendar? #wcchi A Content Calendar is a tool used to schedule and manage the process of creating and publishing content across multiple channels.
  4. 4. “Content” vs. “Editorial” #wcchi Photo by Chris Campbell
  5. 5. Why use a Content Calendar? #wcchi Mental Model
  6. 6. Plan Content Around Dates #wcchi Holidays & Seasonal Product Launch Conference or Event
  7. 7. Time to Prep, Assign, Edit, Review… #wcchi Photo by Anne-Lise Heinrichs
  8. 8. Find Gaps & Eliminate Assumptions #wcchi Photo by Willi Heidelbach
  9. 9. Ensure Cross-Channel Content #wcchi Photo by Rik Ruff
  10. 10. Provide Accountability #wcchi Photo by Sam Howzit
  11. 11. Align Content with Marketing Goals #wcchi Photo by Alexander Osterwalder
  12. 12. Define a Publishing Schedule #wcchi 1: Daily 7: Weekly 30: Monthly 4: Quarterly 2: Semi-Annual 1: Yearly Creating Consistent Content – A Content Marketing Plan
  13. 13. What Goes Into a Content Calendar? #wcchi Photo by PhotoAtelier
  14. 14. Content Type: Text #wcchi Testimonial White Paper Case Study Newsletter Website Content Blog Post Book Review eBook
  15. 15. Content Type: Visual #wcchi Chart InfographicIllustration Image Meme Comic
  16. 16. Content Type: Media #wcchi Podcast Video Webinar Training
  17. 17. Basic Information #wcchi Title Category Channel Priority Description Status
  18. 18. Names & Dates #wcchi Author Editor Create Date Due Date Publish Date
  19. 19. Categories #wcchi Topic Theme Feature Campaign Purpose
  20. 20. Links & Media #wcchi Links References Images Audio / Video Attributions
  21. 21. Audience #wcchi Primary Audience Secondary Audience Purchase Cycle Call to Action Promotion Personas
  22. 22. SEO & Meta Data #wcchi HTML Title Meta Description Keywords Open Graph Data Schema / Micro Data
  23. 23. Content Calendar Tools & Plugins #wcchi Photo by Shawnee Union
  24. 24. Commercial Apps #wcchi $20 to $100/Month (Kapost $1,000/mon)
  25. 25. Free Excel Content Calendar Templates #wcchi Vertical Measures Calendar Template Content Marketing Institute Calendar Template My Marketing Café Calendar Template Bob Angus Calendar Template Marketing Nutz Calendar Template
  26. 26. Evernote #wcchi#wcchi
  27. 27. #wcchi Type Site Author
  28. 28. Evernote to WordPress with Zapier #wcchi How to Sync your Evernote Content Calendar with Google using Zapier
  29. 29. Select Accounts #wcchi
  30. 30. Filter Trigger #wcchi
  31. 31. Calendar Event #wcchi
  32. 32. Test Zapier “Zap” #wcchi
  33. 33. WordPress Plugins #wcchi
  34. 34. Editorial Calendar #wcchi
  35. 35. Edit Flow #wcchi
  36. 36. DEMO #wcchi
  37. 37. Questions? #wcchi
  38. 38. Photo Credits #wcchi Icons by freepik, Simpleicon, Icomoon, Yannick
  39. 39. About Mike Hale Mike Hale Platform & API Developer Copyblogger Media My Blog Twitter @MikeHale Google+ +MikeHale