Linked In And People Pond Presentation Slides by Digital Hill


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LinkedIn, People Pond, and Company Pond are social media business marketing tools that can help you increase your footprint on the web and grow your brand and business. This is a slideshow compilation from a seminar given by Digital Hill Multimedia,

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Linked In And People Pond Presentation Slides by Digital Hill

  1. 1. Presents: Marketing Your Business with & Online Personal Branding Digital Hill is a Web Design and Internet Marketing firm offering web development Search development, Engine Optimization, and Internet Marketing including Social Media Marketing integration. Digital Hill Multimedia, Inc.
  2. 2. Why it matters… y I. October 14 Blog post by CEO Jeff Weiner “LinkedIn has 50 million users worldwide and we re growing that we’re figure at roughly one new member per second. When LinkedIn launched in 2003, 2003 it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days.” l d ” Digital Hill Multimedia, Inc.
  3. 3. What We Are Going To Do Today g y I. The elements of LinkedIn  The Profile Th P fil  The Network, Connections  Groups & E-mail  Searching on LinkedIn  Questions and Answer Area  Applications Digital Hill Multimedia, Inc.
  4. 4. What We Are Going To Do Today g y II. 5 Ways LinkedIn Can Grow Your Business 1. Finding Fi di a contact i a company t t in 2. Selling a product 3. Looking for an employee 4. 4 Doing business in a new city 5. Building Your Brand Digital Hill Multimedia, Inc.
  5. 5. 1. Your Profile  Your profile is your marketing b d! Update your S Y fl k brand! d Status! !  Write to Attract The Kinds Of People You Want  Write it for what’s in it for them  Explain why people would want to talk to you you. Digital Hill Multimedia, Inc.
  6. 6. Public Profile:
  7. 7. LinkedIn Profiles  Read other’s profile to:  Understand what is important to that p person  What they are interested in; What they have done  Where they have been; Where they have worked  Thi Things t N t Ab t P fil to Note About Profiles  Number of connections = their interest in LinkedIn & networking  The deeper the profile = the more important LinkedIn is to them  The number of groups = shows interest in LinkedIn/Social Media Li k dI /S i l M di Digital Hill Multimedia, Inc.
  8. 8. The Network  You Must Must Must understand this  The Simple Stuff  1st Level connections you can contact directly  2nd Level you can contact through a friend  3rd Level through a friend of a friend  The KEY Don’t focus on your 1st l Th KEY: D ’t f level connections – l ti focus on the Absolute Size of your network  Why?  The larger your network – the more people you can see  The larger your network – the more people that can see you  The larger your network – the more people you can search or touch The Larger Your Network – The More Effective LinkedIn is to you Digital Hill Multimedia, Inc.
  9. 9. The Network Digital Hill Multimedia, Inc.
  10. 10. Connections Digital Hill Multimedia, Inc.
  11. 11. Groups Digital Hill Multimedia, Inc.
  12. 12. E-Mail (Inbox Tab) ( )  Use the E-mail system to talk to people Digital Hill Multimedia, Inc.
  13. 13. Search This is the Absolute Best Feature Of Digital Hill Multimedia, Inc.
  14. 14. Search  The Searching feature lets you find people.  You can find people in companies  Yo You can find people by name b  You can find people in industries  You can find people in almost any way you want  Once you find them, you can read the profile and you know something about them Digital Hill Multimedia, Inc.
  15. 15. Searching g Digital Hill Multimedia, Inc.
  16. 16. Q Questions And Answers  Ask Questions or Answer Questions  Asking – gets answers and people who will connect up with you  Answering – gets you a reputation, lets others learn your expertise  Look for interesting people and questions
  17. 17. Using 6 Things LinkedIn Is Great For  Finding a contact in any company  Selling a product  Looking f an employee ki for l  Looking for information  Doing business in a new city  Growing Your Brand Digital Hill Multimedia, Inc.
  18. 18. Building your Company / gy p y Personal Brand  Great way to promote yourself  LinkedIn Answers gives you a way to create a reputation Y Your profile l fil lets people “k l “know you” ”  LinkedIn Answers lets you connect y with people all around the world Digital Hill Multimedia, Inc.
  19. 19. LinkedIn Business P fil – St ff P fil = B di B i Profile Staff Profile Branding Digital Hill Multimedia, Inc.
  20. 20. LinkedIn Applications Digital Hill Multimedia, Inc.
  21. 21. Summary y  Effective LinkedIn Usage requires a growing network  LinkedIn is for people who are looking for resources  LinkedIn is a global Chamber Of Commerce on online  LinkedIn is for Search Engine Boost (it is indexed by search engines & gives you backlinks to your site) A Large LinkedIn network means anytime I need to find anyone, there is a good chance I have a starting spot.  LinkedIn is for Company & Personal Brand Extension Digital Hill Multimedia, Inc.
  22. 22. Why it matters… y  Reach Larger Audiences  Personal & Corporate Search Engine Optimization (SEO)  Identity Verification Let the best of your Personal Brand rise to the top Digital Hill Multimedia, Inc.
  23. 23. Digital Hill Multimedia, Inc.
  24. 24. Reaching a Larger Audience g g Free portability tools are available for you to use to increase th reach of your i the h f profile to larger and more relevant audiences. This can also magnify your profile s profile’s effect on search engine ranking for your online assets Digital Hill Multimedia, Inc.
  25. 25. Personal & Corporate SEO p The meta information enables search engines to provide th b t audience id the best di with the best description of you. The narrative trains search engines about you and what search terms to rank your online assets higher for. f Digital Hill Multimedia, Inc.
  26. 26. Personal & Corporate SEO p  Optimized for “Internet Marketing Expert” M k ti E t”  #9 on Google out of almost 40 million results  Over 3K people type those words into Google per month in US  Google has 72% of Searches in the US Digital Hill Multimedia, Inc.
  27. 27. Identity Verification y Assert ownership over y your social media accounts, blog, and other online assets. This is only meaningful because you have verified who you are. ifi d h Digital Hill Multimedia, Inc.
  28. 28. How to get started…  Create a FREE PeoplePond Account   Choose the best keyword phrase you want to come up for in Google  Write a 250+ word bio with your keyword phrase in it over 5 times y y p  Put your keyword phrase in the “Meta Section”  Link your Profile to all of your Social Media accounts and your website  and/or blog g  Do the same with CompanyPond  Have your employees link their PeoplePond profile to your  CompanyPond profile – Watch your CompanyPond and PeoplePond profiles  Watch your CompanyPond and PeoplePond profiles hit the 1st page of Google!  Digital Hill Multimedia, Inc.
  29. 29. What to do?  Try 1 thing today!  Create/Update you LinkedIn & People Pond pe so al C eate Update your ed eople o d personal profile  Create/Update your Company profile on LinkedIn & Company Pond Contact us to set a meeting on reviewing your business & what social media might work best •We offer Social Media Marketing integration on varying levels from start-up/customization for you to run, to fully managed social media services services. •We’d be glad to talk further. THANKS FOR YOUR TIME. Digital Hill Multimedia, Inc.