How to Run a Successful Facebook Photo Contest

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Facebook contests can increase traffic, engagement, reach, and sales. Use a Facebook photo contest to boost your community interaction and gain new likes, as well as reach new fans. Slides from the TabSite webinar by Mike Gingerich on Facebook Photo Contests

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How to Run a Successful Facebook Photo Contest

  1. 1. Webinar: July 27, 2011 Facebook.com/TabSite www.TabSite.com Webinar Mike Gingerich TabSite Co-founder WEBINAR How to Run a Successful Photo Contest on Facebook
  2. 2. Today’s Agenda: • How Contests add value to Facebook Marketing • Setup of a Contest Photo App for Facebook • Best practices for Promoting the Contest • Checklist on how to maximize communication about the contest before, during, & after the event • Question & Answer / Winner of TabSite Webinar: July 27, 2011Webinar Webinar
  3. 3. Facebook.com/TabSite www.TabSite.com Webinar Sponsor: www.fanconnect.biz
  4. 4. FREE Fan CONNECT for 60 Days | www.fanconnect.biz | 800-775-6751 Featuring Facebook Integration SMS Mobile Marketing Unlimited SMS Coupon Fixed Monthly Service Fee – NO PER MESSAGE FEES, EVER! *Works with Constant Contact Start driving traffic to your business with Facebook fans and your customer’s mobile phones with the best mobile coupon and text message marketing tool for FREE. Show coupon -12345678- to receive a 10% discount. expires - 10/31/2013 FAN CONNECT FEATURES WEBINAR SPONSOR:
  5. 5. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Why a Contest? • Engagement INCREASES! •Likes, •Shares •Comments
  6. 6. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Why a Contest? TRAFFIC INCREASES! -Typically after a visitor becomes a fan they come back to the page less BUT Contests drive fans back to the fan page.
  7. 7. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Competition to be seen.. is FIERCE! You’re competing with your friend’s baby pics, news, stuff, content, sports, pics, videos….
  8. 8. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Contests provide Context to click…..a Prize
  9. 9. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Can a Contest = Sales? • Promotions and Game tools draw people in to a page. It’s a reason to come. The answer: YES! Research shows that persons who become a fan are more likely to purchase from that brand.
  10. 10. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar 4 PrimaryTypesof Facebook Promotions 1. Sweepstakes 2. Deals and Offers 3. CONTESTS 4. Multi-Social Network Learn more: bit.ly/4fbpromos
  11. 11. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Contests • Skill based, not random • Voting determines winner • Traffic comes from entrants • Traffic comes from voters • Inspires engagement • Works for many Industries
  12. 12. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Contest Rules for Facebook • You must use an app if not everyone can win! • TabSite is an approved App for Facebook Detail on Facebook Rules: bit.ly/FBpromorules
  13. 13. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Case Study • Photographer • 24 Weddings • Couples want to win • 2 Stage Contest • Use a Like Gate • Vote 1x per day bit.ly/FBphotocase
  14. 14. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Let’s go LIVE… Photo Contest Setup using TabSite Contest Engagement App Setup guide with visuals, instructions, and video: bit.ly/TabSiteContest
  15. 15. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Case Study 2 Petopia Pet Store Singapore Details: • Grew fans +10,000 • Mobile user 65% Full Report at: bit.ly/FBpetopia
  16. 16. Webinar: July 27, 2011Webinar Webinar Best Practices For PROMOTING
  17. 17. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar Where do Facebook users spend time? Majority of user time is spent in the the news feed SO POSTING Is VITAL. This is how you “get seen”
  18. 18. Webinar: July 27, 2011 Twitter Hashtag: #TabSite Facebook.com/TabSite www.TabSite.com Webinar Webinar DRIVE FANS and FRIENDS of FANS To the CONTEST TAB! This is how you “get traction”!
  19. 19. Webinar: July 27, 2011Webinar Webinar Best Practice Pinthe Post More Details: bit.ly/FBBestPractice
  20. 20. Webinar: July 27, 2011Webinar Webinar Webinar Smart URL that is Mobile Friendly https://www.facebook.com/SchwarzkopfProfessionalUSA/app_317355118338012 bit.ly/SmartURL
  21. 21. Webinar: July 27, 2011Webinar Webinar Webinar Smart URL that is Mobile Friendly Promotional Tools area
  22. 22. Webinar: July 27, 2011Webinar Webinar Schedule Posts for Prime Times Promotional Tools area Use Facebook’s Page Scheduler or Tools within TabSite Buffer, Sendible, HootSuite, PlanYourPost
  23. 23. Webinar: July 27, 2011Webinar Webinar POST OUTLINE: 1. Announce Upcoming Promotion via Facebook, Twitter, Blog, Google+, Email 2. Then announce the launch of Promo 3. Repeat Launch Announcement “Reminder our contest is live!”
  24. 24. Webinar: July 27, 2011Webinar Webinar POST OUTLINE cont. 4. Daily Reminder Posts 5. Update Status of Promotion Post 6. Nearing End Reminder Posts 7. Announce Winners Posts
  25. 25. Webinar: July 27, 2011Webinar Webinar WhentoPost isCritical toSuccess 1. Links posted from 1pm to 4pm result in the highest clicks Source Bitly, May 2012 2. However, another study….. Outside 9to5 had best results 3. Know your Audience. Use Insights
  26. 26. FREE Fan CONNECT for 60 Days | www.fanconnect.biz | 800-775-6751 Featuring Facebook Integration SMS Mobile Marketing Email Marketing Fixed Monthly Service Fee – NO PER MESSAGE FEES, EVER! Save up to 70% Limited Special offer!!! Grow your business faster with Fan CONNECT+. 2 Great tools to grow your business, including Mobile Coupon and Text message from Fan CONNECT and Email marketing from Constant Contact, for one low price. Show coupon -12345678- to receive a 10% discount. expires - 10/31/2013 WEBINAR SPONSOR: FAN CONNECT SPECIAL LIMITED OFFER! Page 32
  27. 27. Webinar: July 27, 2011 Thanks for joining today! www.Facebook.com/TabSite www.TabSite.com ENTER CODE: GetTabSite at checkout

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