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Building your brand


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Want to stand out in the cloud crowd? Join us as two of our most prolific bloggers share their hard-earned expertise on establishing or enhancing your own online identity, and becoming a valuable member of the Salesforce blog community. Get actionable tips on building a strong online brand that will get you noticed. This session is Community-Led: created BY the Salesforce community FOR the Salesforce community

Published in: Technology
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Building your brand

  1. 1. Building Your BrandMike Gerholdt, Act, Inc. Jason Atwood, Arkus, Inc@MikeGerholdt
  2. 2. Safe harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward- looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended July 31, 2012. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. Mike GerholdtManager of Social Enterprise@Mike Gerholdt
  4. 4. All about ACT,Inc. ACT is an independent, not-for-profit organization that provides a broad array of assessment, research, information, and program management solutions in the areas of education and workforce development §  Enterprise Edition. §  Used Salesforce for over 7 years §  Over 500 users
  5. 5. Jason AtwoodFounder & COO@JasonMAtwood
  6. 6. All about Arkus, Inc. Salesforce Consulting & Implementation Partner since 2010 §  Based in New York §  Financial Services, Education & Non Profits §  Two AppExchange Products §  The Permissioner §  Compliance Locker
  7. 7. Today – Recipe for Building your Brand Determine Focus Pick your Poison Stockpile Marketing Ammo Consistency Execute Social Strategy Plus Q & A (with Chatter)
  8. 8. DETERMINE FOCUS Photo Credit:
  9. 9. Determine Focus Creator or curator? Establish expertise What brand are you? DETERMINE FOCUS
  10. 10. Personal or Corporate v. “I can’t wait for #DF12” “We are excited to be a booth #334”
  11. 11. PICK YOUR POISONPohto Credit:
  12. 12. Pick Your Poison Main Social Brands Avoid the Chase Audiences PICK YOUR POISON §  Twitter = More §  Facebook = Less §  DF12 Portal = ? Fly together & Map your connections
  13. 13. STOCKPILE MARKETING AMMOPohto Credit: htt
  14. 14. Stockpile Marketing Ammo Define what to share Ammo §  Logo / Picture §  Tag line / Description §  Phone, Fax, URL Make it consistent §  URLs §  User names
  15. 15. EXECUTE A SOCIAL STRATEGYPohto Credit:
  16. 16. Execute Social Strategy Find a niche Follow others Post & Comment Keep up §  Blogs & News sites Create a series with consistency §  Theme / Topic / Style
  17. 17. Mike Gerholdt Jason AtwoodManager of Social Founder & COO Enterprise, @JasonMAtwood @MikeGerholdt