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Plan 1 Year of Content in 1 Hour

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Part of our training exercise at SMH. This guide helps businesses generate content ideas for the website and social media platforms.

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Plan 1 Year of Content in 1 Hour

  1. 1. 1 Year of Content 
 in 1 Hour by Social Media House
  2. 2. WHO IS SMH?
  3. 3. Keys to Winning 1. THINK ABOUT WHO YOU FOLLOW
 2. BE CONSISTENT
 3. HAVE A PERSONALITY/OPINION
 

  4. 4. Selling Branding/Awareness Providing Value
  5. 5. TYPES OF CONTENT
  6. 6. Generate 50 Ideas Step 1:
  7. 7. Categories 1. FAQ
 2. HOW TO
 3. TOOLS/RESOURCES
 4. WHATS HAPPENING
 

  8. 8. FAQ 1. WHAT QUESTIONS DO PEOPLE ASK ON THE WEBSITE? 2. ON SOCIAL? 3. IN CONVERSATION? 4. HOW DO YOUR PRODUCT/SERVICE WORK? 5. ARE THERE INSTRUCTIONS THAT CAN HELP?
 
 x 10
  9. 9. HOW TO 1. HOW DO YOUR SERVICES WORK? 2. PRODUCTS? 3. HOW DO YOU SELECT VENDORS? 4. PRODUCTS? 5. BASIC FUNCTIONS OF THE BUSINESS
 
 x 10
  10. 10. TOOLS/RESOURCES 1. WHAT EQUIPMENT DO YOU USE? 2. TOOLS? 3. SOFTWARE? 4. HELPFUL WEBSITES? 5. VENDORS?
 
 x 10
  11. 11. WHATS HAPPENING? 1. IMPORTANT DATES 2. EMPLOYEES PROFILE/THEIR LIVES 3. VENDORS PROFILE/THEIR BUSINESS 4. HOLIDAYS AND SOCIAL MEDIA 5. MUNDANE THINGS - BOUGHT A NEW COUCH?
 
 x 20
  12. 12. Turn Ideas Into Content Step 2:
  13. 13. PICK YOUR MEDIUM
  14. 14. PICK YOUR CATEGORY
  15. 15. PLAN IT OUT Step 3:
  16. 16. 50 IDEAS MEDIUM X 2 CATEGORY X 2 200 IDEAS 52 WEEKS 3.8 PER WEEK% =
  17. 17. MULTIPLY IT FURTHER
  18. 18. How to blog post IG post to announce IG story to announce FB post to announce FB story to announce Use as LinkedIn article Use as Medium article
  19. 19. EXTRA RESOURCES
  20. 20. Social Platforms by Demographic 
 18-24: Instagram, YouTube, Pinterest 24-35: Facebook, Instagram, YouTube, Pinterest, Blogs 30-45: Facebook, Instagram, YouTube, Pinterest, Blogs 35-50: Facebook, Twitter, YouTube, Pinterest, Blogs 50-60: Facebook, LinkedIn, Blogs18-24 24-35 30-45 35-50 50-60
  21. 21. Content Types by Demographic 
 18-24: Video content entirely 24-35: Video and photo, short story format 30-45: Photo, written informational pieces, short and long story format 35-50: Written pieces: Informational, industry news, trends, photos 50-60: Networking and conversational pieces, opinion, written 18-24 24-35 30-45 35-50 50-60
  22. 22. SMH TOOLBOX www.reshot.com www.pexels.com www.pixabay.com www.burst.shopify.com https://stocksnap.io/ STOCK PHOTOS https://ga-dev-tools.appspot.com/campaign-url-builder TRACKABLE LINK BUILDER
  23. 23. SMH TOOLBOX VSCO Snug Airbrush Repost Wordswag Hootesuite APPS Canva Spark Post Layout Colorstory Videocapture Grum Preview Flipp Snapseed Latergram Cutstory
  24. 24. QUESTIONS? mike@socialmediahouse.to IG @mikeajmoll socialmediahouse.to

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