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MailChimp 101 - Email Marketing from Fervor Marketing

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Email marketing; no it's not a dirty word. In fact, it's still the best way to really get a message out, connect with your best advocates and grow your business or mission.
At Fervor, we love helping clients use cool tools to grow their business or mission and make more impact. It's our thing.
That's why we love MailChimp and the purpose for our 101 class is to help you grow your your impact.

Published in: Marketing
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MailChimp 101 - Email Marketing from Fervor Marketing

  1. 1. #MAILCHIMP101 Twitter: @createfervor Web: createfervor.com FOUNDATIONS FOR EMAIL MARKETING
  2. 2. WHAT WE WILL COVER Why Email Marketing w/ MailChimp 5 Foundations of Email Marketing Strategic Plan: Audience, Goals and Calendar Bonus Tips: How to Avoid Rookie Mistakes MailChimp: Lists, Forms, Templates and Campaigns
  3. 3. FERVOR IS FOR GOOD. Fervor is more than just marketing, we make an impact by helping those who are out to do big things. We believe in doing things that matter.
  4. 4. Email Marketing entails sending one message to many people—dozens, hundreds, or even thousands of people, with their permission. - Fervor Marketing (Adapted from MailChimp)
  5. 5. WHY EMAIL MATTERS Sources: Experian, DMA, MailChimp, Forrester and Radicati Group $113B $44.25 44% 64% For every $1 spent on email marketing the average return was $44.25 on that investment. Over 40% of email recipients made at least one purchase last year based on a promotional email. Of decision-makers open emails on their mobile device. Over 3.6 Billion email accounts registered in 2013 and growing by 10% per year.3.6B Amount of yearly revenue from email in 2013.
  6. 6. 5 FOUNDATIONS of EMAIL MARKETING Define your audience. Describe in detail your ideal clients and their needs. 1 2 3 4 5 ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013 Create your content plan. What are you going to say to these ideal clients and why. Determine frequency and goals. A 30-day communications plan is key to maintaining great relationships. Design and deploy well. Manage one list, use forms to grow and templates to ensure campaigns are efficient. Measure results. Review what happened each month and key in on metrics for growth.
  7. 7. Ideal Client Profile: Fervor
  8. 8. 5 FOUNDATIONS of EMAIL MARKETING Create your content plan. What are you going to say to these ideal clients and why. Determine frequency and goals. A 30-day communications plan is key to maintaining great relationships. Design and deploy well. Manage one list, use forms to grow and templates to ensure campaigns are efficient. Measure results. Review what happened each month and key in on metrics for growth. 1 2 3 4 5 ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013 Define your audience. Describe in detail your ideal clients and their needs.
  9. 9. Define your audience. Describe in detail your ideal clients. Define your email communication goals. What are you going to say to these ideal clients and why? @createfervor | createfervor.com | hello@createfervor.com Create your 30-day communication plan. A plan is key to maintaining relationships.
  10. 10. 5 FOUNDATIONS of EMAIL MARKETING 1 2 3 4 5 ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013 Create your content plan. What are you going to say to these ideal clients and why. Determine frequency and goals. A 30-day communications plan is key to maintaining great relationships. Design and deploy well. Manage one list, use forms to grow and templates to ensure campaigns are efficient. Measure results. Review what happened each month and key in on metrics for growth. Define your audience. Describe in detail your ideal clients and their needs.
  11. 11. Minimum of ONE email per month. No more than daily. Share something: • Inspiring • About others • Informative • Educational • Engaging • Industry Insights
  12. 12. 5 FOUNDATIONS of EMAIL MARKETING 1 2 3 4 5 ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013 Create your content plan. What are you going to say to these ideal clients and why. Determine frequency and goals. A 30-day communications plan is key to maintaining great relationships. Design and deploy well. Manage one list, use forms to grow and templates to ensure campaigns are efficient. Measure results. Review what happened each month and key in on metrics for growth Define your audience. Describe in detail your ideal clients and their needs.
  13. 13. 5 FOUNDATIONS of EMAIL MARKETING 1 2 3 4 5 ⓒ FINAO Enterprises LLC DBA Fervor Marketing 2013 Create your content plan. What are you going to say to these ideal clients and why. Determine frequency and goals. A 30-day communications plan is key to maintaining great relationships. Design and deploy well. Manage one list, use forms to grow and templates to ensure campaigns are efficient. Measure results. Review what happened each month and key in on metrics for growth. Define your audience. Describe in detail your ideal clients and their needs.
  14. 14. Measure results at least ONCE per month. Your review should include: • Web Traffic from Google Analytics • Email Reports from MailChimp • Social Media Engagement Report • Overall calls or other Key factors • Engaging • Industry Insights
  15. 15. Definitions Sources: Experian, DMA, MailChimp, Forrester and Radicati Group Clicks Can-Spam Double Opt-In Unsubscribes Created in 2003, this act sets forth the basic legal principles that differentiate legal and illegal commercial email. Opt-in requirement where a subscriber must click a confirmation link in a follow-up email after they submit their information through a signup form. Subscribers who leave your email list. Bounces are undeliverable addresses to an inbox. When an e-mail bounces, it is classified as either a soft or a hard bounce. Bounces When a tracked link is clicked in the campaign, this tracking info redirects the subscriber through MailChimp servers before sending them to the intended web address
  16. 16. Definitions Sources: Experian, DMA, MailChimp, Forrester and Radicati Group Permission Campaign An email you send to your list. Each bulk email that is sent to the list is considered a separate campaign. Agreement from a subscriber that indicates they've consented to receive email communications from you. MailChimp documents proof of this agreement when they join your list through a double opt-in signup form.
  17. 17. #MAILCHIMP101 Twitter: @createfervor Web: createfervor.com FOUNDATIONS FOR EMAIL MARKETING
  18. 18. #MAILCHIMP101 Twitter: @createfervor Web: createfervor.com FOUNDATIONS FOR EMAIL MARKETING

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