Personal Information
Occupation
Consultant
Industry
Consulting / Advisory
Website
www.qdistrategies.com
About
At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products. We assist you in creating:
Products and overall value propositions – benefits and costs – that are a winning fit for your target markets
Channels capable, equipped, and motivated to support your marketing effort
Effective positioning that communicates value to your customers
Tags
qdi strategies
marketing strategy
market research
channels
customer experience
construction equipment
value
channel strategy
consulting
distribution strategy
value capture
voice of the customer
discovery research
innovation
life cycle
research
customer journey maps
tips
customer journey
steve bassill
discovery ressearch
b2b marketing
direct versus distributor
ace
lowes
hardware stores
product line
market segments
market share
likelihood to purchase
innoavation
trucks
europe
market assessment
pricing
market size
fuel efficiency
tires
demand curve
equipment
growth strategy
market shift
value proposition
distributors
dealers
channel conflict
channel management
brand strategy
power tools
marketing
home depot
marketing channels
behavioral segmentation
segmentation
case studies
go-to-market strategy
See more
Presentations
(8)Likes
(1)QDI Strategies: Channel Strategy and Management Project Example
Michael Barr
•
8 years ago
Personal Information
Occupation
Consultant
Industry
Consulting / Advisory
Website
www.qdistrategies.com
About
At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products. We assist you in creating:
Products and overall value propositions – benefits and costs – that are a winning fit for your target markets
Channels capable, equipped, and motivated to support your marketing effort
Effective positioning that communicates value to your customers
Tags
qdi strategies
marketing strategy
market research
channels
customer experience
construction equipment
value
channel strategy
consulting
distribution strategy
value capture
voice of the customer
discovery research
innovation
life cycle
research
customer journey maps
tips
customer journey
steve bassill
discovery ressearch
b2b marketing
direct versus distributor
ace
lowes
hardware stores
product line
market segments
market share
likelihood to purchase
innoavation
trucks
europe
market assessment
pricing
market size
fuel efficiency
tires
demand curve
equipment
growth strategy
market shift
value proposition
distributors
dealers
channel conflict
channel management
brand strategy
power tools
marketing
home depot
marketing channels
behavioral segmentation
segmentation
case studies
go-to-market strategy
See more