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Engaging the Academic
Community: Library as
Storytelling Platform
Mike Nutt, Digital Media Librarian
Jason Casden, Lead Librarian, Digital Services
Development
2012: WHAT’S OUR SOCIAL MEDIA STRATEGY?

Photo credit: © Jeff Goldberg - ESTO
Engaging the Academic Community: Library as Storytelling Platform
#DHHILL on Instagram
Community
Voices
Engaging the Academic Community: Library as Storytelling Platform
1175+ photographers

2900+ images
Battle
Social
Popularity Algorithm
RESPONSIVE DESIGN
Blending Online/Offline
Community
ARCHIVING REACTIONS
USAGE

OVER

10

MONTHS

2900+ images
7560+ "likes"
70,000+ "battles"
34,000+ visits
221,000+ pageviews
1000+ donor agreements
2 objections
WHY

DID PEOPLE PARTICIPATE?

For other Instagram users to see my picture: 83%
To contribute a picture to the NC State archives:
75%
I wanted to win the iPad Mini: 58%
To see my picture on a public display in the Hunt
Library or D. H. Hill Library: 50%
Other: 25%
OPEN SOURCE Code: lentil

https://github.com/NCSU-Libraries/lentil
go.ncsu.edu/myhunt
Mike Nutt | mrnutt@ncsu.edu | @splendidmike
Jason Casden | jmcasden@ncsu.edu | @cazzerson

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Engaging the Academic Community: Library as Storytelling Platform