The slides from a talk about Managing the people who run your marketing.
Archimedes Principle of Marketing Management: Any Marketing strategy will move to a level which coincides with the level of applied capability of the of the person running the campaign.
Within all project goals for organizations whether it is marketing, client acquisition, increased profits the person who is in charge and accountable for the success / failure of the project MUST have the intelligence and capacity to achieve the goal.
You will leave this workshop with;
A tool to release the best work out of people.
The ability to increase effectiveness of the people leading your Marketing processes.
A metric that objectively measures employee and your own capacity to complete great work.
Direct applications of the content to your Digital and Traditional Media Management.