Trier to Hi Flyer

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Trier to Hi Flyer

  1. 1. From Try-er to Hi-Flyer Programmes that create better little players! Mike Barrell ITF Asian Conference , Shenzhen November 2008
  2. 2. Today’s Mission Possible .. If you choose to accept it <ul><li>The Participation Pathway </li></ul><ul><li>Understand the needs of players </li></ul><ul><li>Motivating Players along the path </li></ul><ul><li>The role of the competitive pathway </li></ul><ul><li>Presenting Tennis as a Game </li></ul><ul><li>What good programs do well </li></ul>
  3. 3.  How Do YOU Measure Success of a Kids Tennis Programme?
  4. 4. The Measure of Success! Children who PLAY the game! Children who KEEP playing! Children who move along the participation pathway!
  5. 5. Participation Pathway Stages <ul><li>Try-ers – I’m giving it a go! </li></ul><ul><li>Buyers – I play tennis (amongst 5 other things) – I take lessons, maybe just 1 per week </li></ul><ul><li>Flyers – #1 sport (more tennis than other sports – I still play other sports, take lessons, train and compete) </li></ul><ul><li>Hi - Flyers – #1 Activity (but not only – as an under 10) </li></ul><ul><li>A 7 year old Buyer wants different things to a 7 year old Flyer </li></ul><ul><li>So the programme need to provide different things for different stage players </li></ul>
  6. 6. TRY-ER – Stage #1 <ul><li>The hook </li></ul><ul><li>The need to understand </li></ul><ul><li>The “too” easy bit </li></ul>
  7. 7. Tempting the Try-er <ul><li>FUN is….. </li></ul><ul><li>DPC - Dazzling personality of coach </li></ul><ul><li>Pay and Play (Easy access) </li></ul><ul><li>Kids friendly environment </li></ul><ul><li>Being with friends </li></ul><ul><li>Limited competitive stress </li></ul><ul><li>Achievement / success </li></ul><ul><li>Parent friendly environment </li></ul><ul><li>Segmented in route – compete with other sports </li></ul>
  8. 8. In action.... Wild Cards at West Hants <ul><li>Schools Road show </li></ul><ul><li>Selection and Invitation to FREE Fun day </li></ul><ul><ul><li>Letter </li></ul></ul><ul><ul><li>Offer </li></ul></ul><ul><ul><li>Pathway (balanced promise) </li></ul></ul><ul><li>Fun Day - show, tell and sell </li></ul><ul><li>10 week Wild Cards – time to decide </li></ul><ul><li>1 x season at member rates - offer </li></ul><ul><li>Into main programme – commitment </li></ul>
  9. 9. School & Community Links <ul><li>Curriculum Coaching </li></ul><ul><li>After School Clubs </li></ul><ul><li>A & C - Exit Routes (Select as well) </li></ul><ul><li>Assemblies </li></ul><ul><li>Newsletters (Email & Paper) </li></ul><ul><li>Interschool Tournaments (At the Tennis Club) </li></ul><ul><li>Sports Days and Fetes (PTA Raffles) </li></ul><ul><li>Apple Programme – teachers join for free </li></ul><ul><li>Don’t forget to market to parents and teachers! </li></ul><ul><li>Remember youth groups (guides and scouts) </li></ul>
  10. 10. Try-er Lessons <ul><li>Teach the game - the rules, the court and tactics – avoid the technical approach </li></ul><ul><li>Use modified equipment – ITF Play and Stay – create quick success, but stick with the racket </li></ul><ul><li>Don’t teach tennis like golf - include sending and receiving – I can rally = real tennis </li></ul><ul><li>Make it very active – motivate before you try to teach </li></ul><ul><li>Make use of the DPC – with kids and parents – you are selling </li></ul><ul><ul><ul><ul><ul><li>Build Trust and excitement! </li></ul></ul></ul></ul></ul>
  11. 11. Competition for Try-ers <ul><li>Task based competition </li></ul><ul><li>in lessons – little Olympics, build confidence </li></ul><ul><li>Beat My PB (mastery = confidence) </li></ul><ul><li>Beat our PB (mastery & cooperation = confidence) </li></ul><ul><li>Matchplay based competition?? </li></ul><ul><li>Us vs Y’all (team vs team) – lots of short matches </li></ul><ul><li>Club based .. Festivals – don’t overemphasis the outcome </li></ul>
  12. 12. BUYER– Stage #2 <ul><li>1 st level of real commitment </li></ul><ul><li>1x per week </li></ul><ul><li>4 – 6 weekly activities </li></ul><ul><li>Clock is ticking </li></ul>
  13. 13. Hooking the Buyer <ul><li>Regular and consistent environment </li></ul><ul><li>Being with friends & Belonging </li></ul><ul><li>Relationship with coach </li></ul><ul><li>Playing the Game (Serve, Rally & Score) </li></ul><ul><li>Awards – visual progress/ recognition </li></ul><ul><li>Progress thru the group levels </li></ul><ul><li>Competition in Teams – skills and mini matches </li></ul><ul><li>Club Based opportunities incl. social </li></ul>
  14. 14. Buyer Lessons <ul><li>Don’t teach tennis like golf - include sending and receiving – I can rally = real tennis </li></ul><ul><li>Teach the game - the rules, the court and tactics </li></ul><ul><li>Use modified equipment – Play and Stay </li></ul><ul><li>Variety is not the spice of life… progression is !! </li></ul><ul><li>Repeat and progress content </li></ul><ul><li>Create a purpose / focus </li></ul>
  15. 15. Progress / Recognition <ul><li>Award Schemes </li></ul><ul><li>Rally 100 club </li></ul><ul><li>Player of the Week </li></ul><ul><li>Report cards </li></ul><ul><li>Measurable drills </li></ul><ul><ul><li>Distance </li></ul></ul><ul><ul><li>Number </li></ul></ul><ul><ul><li>Timed </li></ul></ul>
  16. 16. Competition for Buyers <ul><li>Task based competition </li></ul><ul><li>in lessons and circuits – little olympics </li></ul><ul><li>Beat My PB (mastery = confidence) </li></ul><ul><li>Beat our PB (mastery & cooperation = confidence) </li></ul><ul><li>Us vs Y’all (team vs team) </li></ul><ul><li>Matchplay based competition </li></ul><ul><li>Us vs Y’all (team vs team) – lots of short matches </li></ul><ul><li>Club Based….Don’t launch the baby bird too far!! Flap before Flying!! </li></ul>
  17. 17. Integrating Competition <ul><li>Week 10 competition – lesson replaced by comp. </li></ul><ul><li>Monthly competition – 1 st Sunday of the month </li></ul><ul><li>Grand Slam / World Tour </li></ul><ul><li>Themed events – Olympics etc </li></ul>
  18. 19. Team Tennis at Lymington <ul><li>Club split in Half (2 Teams) </li></ul><ul><li>Teams have names </li></ul><ul><li>Teams and players earn points (tickets) for every activity </li></ul><ul><li>Teams compete against each other </li></ul><ul><li>Pro players on the teams (fantasy tennis manager aspiration) </li></ul><ul><li>Running scores </li></ul>
  19. 20. Make the Jump – Buyer to Flyer <ul><li>Place – do you have an aspirational environment </li></ul><ul><li>People – do you recognise, motivate, ask for and select </li></ul><ul><li>Purpose – do you communicate destinations </li></ul><ul><li>Progress – do you show the map and reward incrementally </li></ul>
  20. 21. FLYER – Stage #3 <ul><li>The back door is closed </li></ul><ul><li>Now the competition is not other sports but other clubs </li></ul><ul><li>A & C – Able and Committed </li></ul>
  21. 22. Launching the Flyer <ul><li>Relationship </li></ul><ul><li>Aspiration (Tour and Internal) </li></ul><ul><li>Pathway and Destinations </li></ul><ul><li>Responsibility and Independence </li></ul><ul><li>Competition and Success </li></ul><ul><li>Task Orientation </li></ul><ul><li>More Coaching (frequency and duration) </li></ul><ul><li>Training (in addition to coaching) </li></ul><ul><li>Interclub / county competition </li></ul>
  22. 23. Coach Mentality <ul><li>Coach you have a lesson at 4pm on Tuesday with a group of 7 year olds… </li></ul><ul><li>OR </li></ul><ul><li>Coach your new Team will train at 4pm on Tuesday </li></ul>
  23. 24. Flyer Lessons <ul><li>Teach in context – learn why – technical relates to tactical always </li></ul><ul><li>Teach the game – tactics </li></ul><ul><li>Apply Long Term principles – this kid could be a lifer – ABCS and physical </li></ul><ul><li>Use and vary modified equipment – for skill development, coordination </li></ul><ul><li>Balance Repetition and Problem solving approach </li></ul><ul><li>Goal set – SMART – purpose and progress </li></ul><ul><li>Make the link coaching and competition </li></ul>
  24. 25. Competition for Flyers <ul><li>Task based competition </li></ul><ul><li>in lessons and circuits – little olympics </li></ul><ul><li>Us vs Y’all (team vs team) </li></ul><ul><li>Me vs Y’all (individual) </li></ul><ul><li>Matchplay based competition </li></ul><ul><li>Us vs Y’all (team vs team) </li></ul><ul><ul><li>Matches get longer </li></ul></ul><ul><ul><li>Distance increase </li></ul></ul><ul><ul><li>Balance of Team and Individual </li></ul></ul><ul><ul><li>Inter Club Competition </li></ul></ul>
  25. 26. THE ATS Tour <ul><li>5 coaches </li></ul><ul><li>1 st Sunday of every month – plus masters </li></ul><ul><li>4 players per coach = guaranteed entry </li></ul><ul><li>Official Tour player merchandise </li></ul><ul><li>Circuit points – playing, winning, most valuable, most improved etc </li></ul><ul><li>Created purpose, passion and progress </li></ul>
  26. 27. HI FLYER – Stage #4 <ul><li>Beware!! </li></ul><ul><li>Are you ready to make this happen?! </li></ul>
  27. 28. Up with the Hi-Flyer <ul><li>Player / Coach Relationship </li></ul><ul><li>Annual Plan </li></ul><ul><li>School / Club Arrangement </li></ul><ul><li>Aspiration with SMART Goals </li></ul><ul><li>Parental Support </li></ul><ul><li>County to State/ Regional Competition </li></ul>
  28. 29. Today’s Mission Possible was .. To understand <ul><li>The Participation Pathway </li></ul><ul><li>Understand the needs of players </li></ul><ul><li>Motivating Players along the path </li></ul><ul><li>The role of the competitive pathway </li></ul><ul><li>Remembering to Presenting Tennis as a Game </li></ul><ul><li>Keep things in perspective </li></ul><ul><li>GOOD LUCK!! </li></ul>
  29. 30. You Don’t Just Teach Tennis! You teach kids! For More Information go to www.evolve9.com or email [email_address]

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