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Google's Not Your Friend. It Never Was.

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With Google’s efforts to communicate with SEOs and all the new exciting features they roll out for us each year, it’s easy to start thinking that Google’s our friend and that they have out back. Newsflash: Google’s not our friend. It never was. In this session, Mike will talk about why we should never go all-in with any Google feature and lay out a philosophy/plan to avoid being hurt by an unhealthy relationship with what currently works in SEO.

Takeaways:
- Why and how semantic markup transcends engines and platforms
- How to independently record your analytics data so you’re not depending on Google for all your data
- Ways to make sure your content and site chases the needs of your users and not Google

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With Google’s efforts to communicate with SEOs and all the new exciting features they roll out for us each year, it’s easy to start thinking that Google’s our friend and that they have out back. Newsflash: Google’s not our friend. It never was. In this session, Mike will talk about why we should never go all-in with any Google feature and lay out a philosophy/plan to avoid being hurt by an unhealthy relationship with what currently works in SEO. Takeaways: - Why and how semantic markup transcends engines and platforms - How to independently record your analytics data so you’re not depending on Google for all your data - Ways to make sure your content and site chases the needs of your users and not Google

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