Learn how to turn up the Awesome on your SEM with Google Authorship and Google+. Full deck up tonight.

1. Download this deck: slidesha.re/RVJSL6 @mike_arnesen

2. Authorship & Google+
Why are we here?
@mike_arnesen

3. Authorship & Google+
We’re…
Marketers
SEOs
Analysts
Copywriters
Developers
We want to be awesome!
@mike_arnesen

4. Authorship & Google+
@mike_arnesen

5. Authorship & Google+
@mike_arnesen

6. Authorship & Google+
@mike_arnesen

7. Authorship & Google+
What are we doing now?
• Getting keywords in our content.
• Making our sites accessible.
• Building links.
• Creating link bait content.
So is everyone else.
@mike_arnesen

8. Authorship & Google+
But resistance isn’t futile.
It makes you awesome!
@mike_arnesen

9. Authorship & Google+
You’re awesome at search marketing
if:
1. People read your content and
remember you.
2. You can move up the SERPs
without “building” links.
3. Your actions build equity for your
content before it’s written.
@mike_arnesen

10. Authorship & Google+
Don’t wait to be awesome.
@mike_arnesen

11. Authorship & Google+
It starts here.
https://plus.google.com/authorship @mike_arnesen

12. Authorship & Google+
What is Authorship?
@mike_arnesen

13. Authorship & Google+
Focused on
highlighting
content authors
in search.
@mike_arnesen

14. Authorship & Google+
“Help users find high quality content
on the web” - Google
@mike_arnesen

15. Authorship & Google+
Anonymous content tends to…well
…suck
@mike_arnesen

16. Authorship & Google+
Authored content tends to be better.
@mike_arnesen

17. Authorship & Google+
@mike_arnesen

18. Authorship & Google+
What’s your organic CTR?
It’s going up.
38% to 400%+
@mike_arnesen

19. Authorship & Google+
People click on things that stand out.
Read the full study: http://mz.cm/RrxLYG @mike_arnesen

20. Authorship & Google+
Authorship may even get Panda off
your back.
Info on the connection: http://bit.ly/SY96tO @mike_arnesen

21. Authorship & Google+
Are you sold on being awesome yet?
Full authorship tutorial: http://bit.ly/TxGZjS @mike_arnesen

22. Authorship & Google+
Step 1: Get Down with Google+
Sign up at https://plus.google.com @mike_arnesen

23. Authorship & Google+
Step 1: Get Down with Google+
Sign up at https://plus.google.com @mike_arnesen

24. Authorship & Google+
Step 2: Tell Google You’re an Author
Edit this section in 1 click: http://bit.ly/RZ7hbT @mike_arnesen

25. Authorship & Google+
Step 3: Complete the circle.
@mike_arnesen

26. Authorship & Google+
<a
href=“https://plus.google.com/XXX?rel=author”>Firstname
Lastname</a>
@mike_arnesen

27. Authorship & Google+
<link rel=“author” href=“https://plus.google.com/XXX” />
Yoast SEO plugin: http://bit.ly/XvAIKj @mike_arnesen

28. Authorship & Google+
https://plus.google.com/authorship
@mike_arnesen

29. Authorship & Google+
Pick your favorite.
Or all 3.
@mike_arnesen

30. Authorship & Google+
Tips & Troubleshooting:
Be sure to test.
The tool: http://bit.ly/Pea703 @mike_arnesen

31. Authorship & Google+
Tips & Troubleshooting:
Link 2-3 pieces of content.
@mike_arnesen

32. Authorship & Google+
Tips & Troubleshooting:
Use a high quality headshot.
@mike_arnesen

33. Authorship & Google+
Tips & Troubleshooting:
Multiple Authors
@mike_arnesen

34. Authorship & Google+
Configuration Recap
1. Get on Google+
2. Link from Google+
to your site
3. Link from your site
to Google+
@mike_arnesen

35. Authorship & Google+
And we get…
real estate
CTR
quality signals
Pretty awesome!
What else?
@mike_arnesen

36. Authorship & Google+
A long time ago, in a patent office far, far
away….
@mike_arnesen

37. Authorship & Google+
@mike_arnesen

38. Authorship & Google+
@mike_arnesen

39. Authorship & Google+
Google wants to measure how
awesome you are in your field.
@mike_arnesen

40. Authorship & Google+
The original patent for Agent Rank
filed in 2005.
Bill figures it out.
But not much
happens for years.
Learn more: http://bit.ly/RNBdvM @mike_arnesen

41. Authorship & Google+
The missing piece?
The Digital Signature System
@mike_arnesen

42. Authorship & Google+
Google+ launches on 06/28/11.
The Digital Signature System
@mike_arnesen

43. Authorship & Google+
Coincidence?
Official Google Blog Google’s Inside
Search
@mike_arnesen

44. Authorship & Google+
@mike_arnesen

45. Authorship & Google+
So, now we have to consider “agent
rank”.
But “AuthorRank” sounds way
cooler.
@mike_arnesen

46. Authorship & Google+
Authorship != AuthorRank
Authorship is a prerequisite for
AuthorRank
@mike_arnesen

47. Authorship & Google+
What will AuthorRank do?
@mike_arnesen

48. Authorship & Google+
How to Prepare for AuthorRank: http://mz.cm/Q7LsZH @mike_arnesen

49. Authorship & Google+
Google will look
at a lot to
determine your
AuthorRank.
@mike_arnesen

50. Authorship & Google+
Have an area of expertise.
@mike_arnesen

51. Authorship & Google+
Put out great content.
@mike_arnesen

52. Authorship & Google+
Make friends with influential authors.
Check out http://www.klout.com @mike_arnesen

53. Authorship & Google+
Monitor your content’s performance.
Log in to WMT and go here: http://bit.ly/ZzbcSW @mike_arnesen

54. Authorship & Google+
Engage offline to build authority online.
@mike_arnesen

55. Authorship & Google+
Engage on relevant social networks/sites.
@mike_arnesen

56. Authorship & Google+
This guy makes the rules.
You gotta play his game.
@mike_arnesen

57. Authorship & Google+
So use Google+
…constantly
@mike_arnesen

58. Authorship & Google+
It makes sense that Google’s looking at +
@mike_arnesen

59. Authorship & Google+
@mike_arnesen

60. Authorship & Google+
Optimize your profile
@mike_arnesen

61. Authorship & Google+
Optimize your sharing.
Bold: *Title*
Italics: _Description_
@mike_arnesen

62. Authorship & Google+
+Mention
#Hashtags
Include Imagery
Make it
crawlable
Notify
sparingly
@mike_arnesen

63. Authorship & Google+
Optimize your
interactions.
@mike_arnesen

64. Authorship & Google+
Use Ripples to follow up.
AJ Kohn’s Ripples Bookmarklet: http://bit.ly/Qz95Il @mike_arnesen

65. Authorship & Google+
All this is easy, if you’re real.
@mike_arnesen

66. Authorship & Google+
There are no shortcuts.
@mike_arnesen

67. Authorship & Google+
@mike_arnesen

68. Authorship & Google+
Can my company get authorship
and build AuthorRank?
No.
@mike_arnesen

69. Authorship & Google+
Remember, Google wants these guys
writing content. Not these guys.
@mike_arnesen

70. Authorship & Google+
What about Publisher Rank or
BrandRank?
They have the markup, so maybe
someday.
@mike_arnesen

71. Authorship & Google+
Apply AuthorRank building concepts
to your company/brand.
@mike_arnesen

72. Authorship & Google+
Encourage your people to build
their own
AuthorRank.
@mike_arnesen

73. Authorship & Google+
If you let your people be a part of
your brand,
the brand will
benefit.
@mike_arnesen

74. Authorship & Google+
What about when an author leaves?
@mike_arnesen

75. Authorship & Google+
Connect your site to your G+ page.
@mike_arnesen

76. Authorship & Google+
Connect your site to your G+ page.
@mike_arnesen

77. Authorship & Google+
Work on your Google+ presence.
@mike_arnesen

78. Authorship & Google+
@mike_arnesen

79. Authorship & Google+
Now your brand
 Has authoritative voices
 Engages with users
 Is trusted
 Gets repeat visitors
 Gets shares and links
@mike_arnesen

80. Authorship & Google+
Now your brand is…
@mike_arnesen

81. Authorship & Google+
So, how long until AuthorRank
becomes a major factor in search
ranking?
@mike_arnesen

82. Authorship & Google+
Wrong question!
@mike_arnesen

83. Authorship & Google+
The time is now.
Google’s pushing authorship more
every day.
@mike_arnesen

84. Authorship & Google+
Expanding to YouTube.
Authorship for YouTube content: http://bit.ly/ShR9DB @mike_arnesen

85. Authorship & Google+
Suggesting more authored content.
More from AJ: http://bit.ly/UzvEUG @mike_arnesen

86. Authorship & Google+
Potentially favoring authored
content?
@mike_arnesen

87. Authorship & Google+
He’s not wrong.
Source: http://bit.ly/VV6Bvj @mike_arnesen

88. Authorship & Google+
Authorship and AuthorRank have
been more than 7 years in the
making.
If you haven’t already, start
tomorrow morning.
@mike_arnesen

89. Authorship & Google+
@mike_arnesen

90. Authorship & Google+
Now you’re awesome, too.
@mike_arnesen

91. Authorship & Google+
Recommended Resources
How to configure Authorship – Mike Arnesen
Intro to AuthorRank – AJ Kohn
How to build AuthorRank – Mike Arnesen
Ultimate list of Authorship resources – Jeremy Rivera
Google+ as an Identity Service – Bill Slawski
And also, this deck: slidesha.re/RVJSL6
@mike_arnesen

92. Authorship & Google+
Thank you!
Mike Arnesen
@mike_arnesen
mikearnesen.com/gplus
swellpath.com
Download: slidesha.re/RVJSL6

93. Authorship & Google+
Also,
if you support Movember, I’ll give you a free link.
mikearnesen.com/movember
Mike Arnesen
@mike_arnesen
mikearnesen.com/gplus
swellpath.com
Download: slidesha.re/RVJSL6