A Public Communication Story

579 views

Published on

How we approach the public communications challenges for KPE.

1 Comment
1 Like
Statistics
Notes
No Downloads
Views
Total views
579
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
9
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

A Public Communication Story

  1. 1. The Kallang/ Paya Lebar Expressway (KPE) Story WHAT’S NEXT IN Public Communications?
  2. 2. A Review Of KPE, An Updated Look On The Future of Public Communications by Michael Yap Manager, Project Communications Corporate Communications Group Land Transport Authority
  3. 3. What we’ll cover: What we did What the future holds…
  4. 4. What we did
  5. 5. We Form Allies
  6. 6. We Talk To People
  7. 7. We involve people
  8. 8. We Stay In Touch
  9. 9. We Stay In Touch
  10. 10. We Foster Community Ownership
  11. 11. We Foster Community Ownership
  12. 12. Community Art
  13. 13. Landmarks
  14. 14. Are these enough?
  15. 15. PEOPLE’S EXPECTATIONS ARE CHANGING
  16. 16. THE WAY PEOPLE GET NEWS HAS EVOLVED
  17. 17. IT’S TIME FOR PR PROFESSIONALS TO ADOPT NEW BEHAVIOURS
  18. 18. THE FUTURE OF PUBLIC COMMUNICATIONS IS NOT ABOUT DOING AND SAYING THINGS TO PEOPLE
  19. 19. THE FUTURE OF PUBLIC COMMUNICATIONS IS ABOUT DOING THINGS WITH AND FOR PEOPLE
  20. 20. What does that mean?
  21. 21. THE FUTURE OF PUBLIC COMMUNICATIONS IS PERSONAL
  22. 22. THE FUTURE OF PUBLIC COMMUNICATIONS IS HONEST
  23. 23. THE FUTURE OF PUBLIC COMMUNICATIONS IS USEFUL
  24. 24. THE FUTURE OF PUBLIC COMMUNICATIONS IS PLAYFUL
  25. 25. THE FUTURE OF PUBLIC COMMUNICATIONS IS COLLABORATIVE
  26. 26. THE FUTURE OF PUBLIC COMMUNICATIONS IS PARTICIPATORY
  27. 27. THE FUTURE OF PUBLIC COMMUNICATIONS IS EXPERIMENTAL
  28. 28. How can we get there?
  29. 29. THE WORLD IS AN AUDIENCE
  30. 30. LISTEN Listen for rich insights related to what people really want and need. Listen for ways to make your _______ better.
  31. 31. COMMIT TO SOMETHING BIGGER THAN YOURSELF
  32. 32. THE BEST WAY TO GET PEOPLE TO DO STUFF WITH YOU, IS TO FIRST JOIN THEM IN WHAT THEY ARE ALREADY DOING.
  33. 33. DO THINGS WORTH TALKING ABOUT
  34. 34. Your reputation will increasingly depend on what comes up when you are Googled
  35. 35. IT’S NOT WHAT YOU SAY THAT MATTERS, IT’S WHAT YOU DO.

×