Lean Startup Circle - Spreadable

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The deck from the presentation I gave at Lean Startup Circle Boston in November of 2010.

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Lean Startup Circle - Spreadable

  1. 1. Lean Startup CircleNovember 23, 2010 @mikearsenault
  2. 2. PRODUCTS FOR ENTREPRENEURS RECURRING BILLING
  3. 3. PRODUCTS FOR ENTREPRENEURS RECURRING BILLING
  4. 4. PRODUCTS FOR ENTREPRENEURS RECURRING BILLING
  5. 5. THEPROBLEM
  6. 6. WHAT WE KNEW 40% of Signups Coming from Word of Mouth Traditional Marketing Channels = High CPA
  7. 7. WHAT WE KNEW 40% of Signups Coming from Word of Mouth Traditional Marketing Channels = High CPA THE PROBLEM How do we empower brand loyalists to refer us to more people? How do we measure the impact word of mouth is having on our business?
  8. 8. THEPROTOTYPE
  9. 9. THEPROTOTYPE
  10. 10. THEPROTOTYPE
  11. 11. WHAT IS SPREADABLE? Overlay & Referral PageREFERRALOVERLAY Customize Messaging 100% Brandable HOSTED Choose Social ToolsREFERRAL PAGE
  12. 12. WHAT IS SPREADABLE? Overlay & Referral PageREFERRALOVERLAY Customize Messaging 100% Brandable HOSTED Choose Social ToolsREFERRAL PAGE EMAILDELIVERY Email Delivery
  13. 13. WHAT IS SPREADABLE? Overlay & Referral PageREFERRALOVERLAY Customize Messaging 100% Brandable HOSTED Choose Social ToolsREFERRAL PAGE EMAILDELIVERY Email Delivery SOCIALINTEGRATI- Integrates with many social tools ON
  14. 14. WHAT IS SPREADABLE? Overlay & Referral PageREFERRALOVERLAY Customize Messaging 100% Brandable HOSTED Choose Social ToolsREFERRAL PAGE EMAILDELIVERY Email Delivery SOCIALINTEGRATI- Integrates with many social tools ON Who is doing the referring? What pages on your site are driving referrals?ANALYTICS Which channels are most effective? End-to-end conversion tracking
  15. 15. THINKING LEAN
  16. 16. THINKING LEAN
  17. 17. LESSONSLEARNED
  18. 18. Lesson 1YOU NEED EARLYVANGELISTS.
  19. 19. Lesson 1YOU NEED EARLYVANGELISTS.THEY BUY INTO YOUR VISION ANDHELP FILL IN THE BLANKS.
  20. 20. IDENTIFYING EARLYVANGELISTS* 5. HAS OR CAN ACQUIRE BUDGET TO SOLVE 4. HAVE TRIED TO BUILD THE SOLUTION THEMSELVES 3. ARE ACTIVLEY LOOKING FOR A SOLUTION 2. AWARE THE PROBLEM EXISTS 1. HAVE THE PROBLEM YOU’RE TRYING TO SOLVE* Steve Blank, Four Steps to the Epiphany
  21. 21. LAUNCH, BUT LAUNCH QUIETLY.Lesson 2
  22. 22. LAUNCH, BUT LAUNCH QUIETLY.Lesson 2 MARKETING LAUNCHES ARE WASTEFUL BEFORE PRODUCT/MARKET FIT.
  23. 23. SOME GOOD THINGS
  24. 24. SOME GOOD THINGSBUT WE SHOULD HAVE HELD OFF…
  25. 25. SOME GOOD THINGSBUT WE SHOULD HAVE HELD OFF… Never get a 2nd chance Missed Opportunity for Paying Customers Locked into Positioning
  26. 26. Lesson 3CHARGE MONEY FROM DAY 1.
  27. 27. Lesson 3CHARGE MONEY FROM DAY 1. YOU’LL THANK ME LATER.
  28. 28. AARRR* ACQUISITION ACTIVATION RETENTION REFERRAL* Dave McClure, 500 Hats
  29. 29. AARRR* ACQUISITION ACTIVATION RETENTION REFERRAL REVENUE Now that’s positive signal.* Dave McClure, 500 Hats
  30. 30. WRITE THESE DOWN:FIND EARLYVANGELISTS. THEY’RE BUYING INTO YOUR VISION, NOT YOUR MVPLAUNCH, BUT LAUNCH QUIETLY. MARKETING LAUNCHES ARE A WASTE BEFORE PRODUCT/MARKET FITCHARGE MONEY FROM DAY 1. THERE’S NO BETTER POSITIVE SIGNAL
  31. 31. THANKS! @mikearsenault

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