Two Chop Presentation

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Two Chop is a patented game embedding platform for websites with content. Patent # 8,317,624 B1. Clients include CBS

Published in: Entertainment & Humor
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Two Chop Presentation

  1. 1. Overview
  2. 2. What is TwoChop? 2
  3. 3. Content Games not integrated into content as a part of primary customer experience 3 Text Images Video Music Social Media Games Online content is a multimedia experience …but games are treated as separated experience
  4. 4. Example of game non-integration • The book, Hip Hop, a Cultural Odyssey, has incorporated a trivia game as a part of its web content – Trivia game not a core part of the content experience – Does not include multimedia that is a part of the book’s experience – Excludes leaderboard to further engage players 4
  5. 5. Content TwoChop integrates games into the content experience 5 Text Images Video Music Social Media Games
  6. 6. Product
  7. 7. Play Button 7 Leaderboard Play Buttons
  8. 8. Game Module 8 Publisher ad units TwoChop game module sits on top of a post page
  9. 9. Post Game 9 Links to other pages with games
  10. 10. Results October 2011
  11. 11. User participation increased as games available increased 11 0 1 2 3 4 5 6 Week 1 Week 2 Week 3 Week 4 3.1 2.5 3.5 5.6 1.9 2.5 3.6 4.7 Daily Plays per Player CBS Launch Campaign
  12. 12. 0% 25% 50% 75% 100% 1 2+ 4+ 6+ 8+ 10+ 12+ 14+ 16+ 18+ 20+ 22+ 24+ 26+ 28+ %ofReturningUsers # of Days a Player Returns Pop Monsters CBS Users return over multiple days to play 12 51% of players return at least for 2 days 10% of Players return for at least 10 days
  13. 13. Games continue to grow 13 - 200 400 600 800 1,000 1,200 1,400 1,600 9/26 10/03 10/10 10/17 10/24 10/31 17 435 679 895 1,084 1,264 161 161 227 304 315 315 Organic Launch Promo There are over 2,500 games now
  14. 14. Key Results 14 Increased time on page by 288% Incremental local monetization 2.5K games created

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