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  1. 1. Contents. 01 03 08 20 33 39 47 Design Brief Research Synthesis Personas Concept Development Final Deliverables Conclusion
  2. 2. 1 Intro Design Brief. Digital Environments: A simulated “place” made through the use of one or more computers. The sailing industry has come a long way over the course of time and is now stronger than ever. With events such as the America’s Cup pushing the sport of sailing to be more recognized by the general public than ever before, there has never been a better time to be a sailor. Along with a growing community, sailing is becoming more technical and equipment technology is improving everyday. With the world becoming more and more connected and digital environments pop- ping up all over for various lifestyles, it’s time sailing had one of its own as well. Harbour is a digital environment that looks to bring the sailing community together in one simple place, the palm of your hand. With focus always on the users, Harbour stays true to its roots as an app that is made for sailors, by sailors. By introducing a new platform for sailors to interact with one another, Harbour hopes to bring the sailing community closer than it has ever been before with a bit of technology and a lot of hard work.
  3. 3. 2 Scope Opportunities Methods Deliverables Background Audience The aim of this project is to create an app for sailing enthusiast that not only fosters an online community between sailors, regattas, yachts, and spectators, but also provides tools to make sailing more accessible. Focusing on sailing enthusiast current necessities and providing a user centered design is essential to the success of this app. Through examination of current apps on the market and sailing enthusiast day to day activities, opportunities will be discovered and capital- ized on in order to better meet the needs of the target audience. By analyzing the possibilities of com- bining an online community of sailing enthusiast with tools that allow sailing to be more accessible, the cre- ation of an online app will be the perfect platform for developing this concept. Online Community - Create a network specifically designed for sailing enthusiast. - Connect with new people for both social and competitive needs. - Look to one another for information. Digital Tool - Allows sailing to be more accessible. - Sailing enthusiast are more engaged in cur- rent events. - Current breakdowns and pain points are resolved/ made easier. Interviews - Five to ten core participants, open ended semi-formal interviews to gain insights from current views of sailing apps (If they use them, what is missing, what is something that they would use, current breakdowns in current sailing life.) Survey - 10 questions to look at sailing enthusiast current involvement with online communi- ties. Competitive Analysis - Create 2x2s and stakeholder maps of current digital services offered to sailing enthusiast Idea Visualization - Creation of design that will not only be im- plemented within the app, but promotional artifacts used to promote Harbour’s brand as well. Wire-frame - Creation of a detailed architecture structure of how the app would be laid out. Promotional Material - 3D renderings and digital copies of materials to promote the Harbour brand. Mock App - A mock app that will be designed to look and operate as though it’s a fully functional app. Process Book - A process book detailing the entirety of work done during the course. Videos - Mid term video displaying the research gath- ered throughout the first five weeks of the course. A final video showing the synthesis and ideation process. Business Plan - A book detailing different aspects of Harbour and plans for expanding the business. Through sailing blogs, forums, and service websites, it is apparent that there is a current need for a user friendly sailing app. With some crew finder websites having over 5,000 members, sailing enthusiast are already trying to find a way to get involved in a digital sailing community to connect with one another. Current apps on the market for sailing are comprised of charts, weather readers, knot guides, and digital organizers. Looking at the market, there is plenty of white space for an app such as Harbour to be imple- mented and successful. The target audience of this study is any and all people interested in sailing. From extremely competitive sailors to those that just sail for fun, Harbour will focus on satisfying all demographics that wish to use the app. Through primary research with a wide range of sailing enthusiast from across the United States, finding opportunities to accomplish this goal is an immediate concentration.
  4. 4. 3 Intro Research. To further understand the sailing industry and the cur- rent state of its’ community, the interactions between sailors and how relationships are formed was closely examined for Harbours development. Understanding the root of how sailors create their personal sailing network and the tools they use to help strengthen these relationships was the main focus of Harbour’s contextual research. Breaking research down into both primary and sec- ondary methods allowed for a wide range of coverage when looking at all aspects of the sailing industry. Pri- mary research was utilized to understand how sailors are currently connecting with one another and where breakdowns often occur. Along with learning about sailors relationships, primary research also focused on understanding current technology sailors use today in order to help make sailing more accessible in their daily lives. Secondary research was appropriated to learning what apps or resources are currently avail- able to sailors and how effective they actually are. By exploring both primary and secondary research methods, insights and opportunities were discovered that allowed for strong concept development.
  5. 5. 4 Interviews Direct SailingSurvey Indirect Sailing Success Interviews are concerned with understanding peoples’ activi- ties and experiences from their own perspectives and in their own places. Learning about sailing enthusiast through their stories and in their own words allows for individualized and specific views on sailing. By interviewing a vast array of sailing enthusiast from all over the nation, a wide range of insights and opportunities were discovered. Dissecting the kinds of relationships that sailors have with one another and how they foster that net- work was the primary focus of the interviews. Direct competitors are those that can be classified as offering the same product or service as you are offering to your customer base. There are currently only two direct competitors of Harbour on the market, Crew Connect and Crew List. By examining both of these sites and under- standing different aspects of how they bring sailors closer together, opportunities were formed in order to help create a competitive advantage. As well as looking at how to gain a competitive advantage, insights can be drawn as to what parts of the websites are successful and which fail. Indirect competitors are those that can be classified as target- ing the same customer base as yourself, but are not producing a product or service that is the same is yours. When examin- ing the current marketplace for sailing apps, there are a number of tool and forum apps. Weather prediction, knot guides, and reference manu- als are three main categories that are where almost all the apps fall into. By finding where these apps fall in comparison to Harbour allows for insights into the kind of user base expected to get on board with an app such as Harbour. Unlike traditional surveys, Harbour’s survey was a short, quick, loosely constructed questionnaire used at the early stage of research to understand sailors’ activities, behaviors, and attitudes about current technology sailors use today in order to help make sailing more accessible in their daily lives. The survey provided a quick overview of the topic, identified trend patterns, and helped to clarify the current need for a digital environment within the sailing community. Utilizing Sailinga- narchy.com to gather survey participants, twenty-five sailors from all over the nation helped form a decent sample size and kick-start research. It is important for Harbour to review various applications that are not sailing related but have been diffused through- out the general public and are extremely successful. With millions and even billions of users worldwide, Evernote and Facebook are two of the most successful social and tool based apps on the market today. Looking at these apps, Harbour can learn what aspects have made them so successful and find a way to incorporate some of the same design choices into the app. Utilizing these insights will help to gain Harbour a com- petitive advantage over the direct sailing competitors Primary Research Secondary Research
  6. 6. 5 Interviews Survey When creating the interviews, it was important to keep a semi-structured format in order to allow the interviewee a chance to have more of a conver- sation than just answering questions. This format allowed for new subjects of discussion to be explored that had not been thought of when creating the interview. With each interview lasting about half an hour, each of the five in- terviewees provided thoughtful insights that helped guide Harbour’s concept development. With the main purpose of the survey being to confirm that the market for a digital sailing environment is one that is worthwhile, the format was fairly basic with nine multiple choice and one open ended question. Gaining solid evidence that there were sailing enthusiast who were looking for or currently interested in finding a better way to connect with other sailors was a primary focus. Along with this, discovering insights on where there may be current breakdowns in sailing enthusiast routines was a secondary goal. Generic 1. Name? 2. Age? 3. How long have you been sailing? 4. What is your sailing experience (Racing, clubs, teams, etc...)? Involvement 5. Are you currently active in a sailing community? If so, What is your level of involvement? 6. Is your involvement local or on a national scale? 7. How do you meet other sailors/ connect with different sailing commu- nities currently? 8. Are you apart of an online social network to currently connect with other sailing enthusiast? 9. Do you ever wish there was an easier way to connect with other sailors? 10. Do you feel like you would be more involved in the sailing community if there was an easier way to connect with other sailors? Struggles 11. What are the biggest struggles you face when going about sailing (rigging, getting crew, ect...)? Online App 12. Do you ever use apps on a smartphone? 13. What are some apps you use on a daily basis? 14. Do you use any of them for sailing purposes? 15. Are you aware of any apps specifically designed for sailing? 16. Do you think there would be value in an app that was specifically designed for sailing? 17. What are some things you would like to see in a sailing app ( Yacht Recognition)? Questions 1. Do you own a smart phone (iphone, Android)? Yes. No. 2. How oen do you have your phone with you? Always at my side. Most of the day. Check it occasionally. Not much at all. 3.Do you use social based or “tool” apps on a regular basis? Social. Tool. Both. None. 4. If so, do you use any of them for sailing purposes? Social. Tool. Both. None. 5. Do you feel as though you could benefit from using a social/”tool” based app specifically designed for sailing? Yes. No. 6. How involved in the sailing community are you where you currently reside? Very. Somewhat. A little. Not at all. 7. Do you feel you would be more involved in the sailing community if there were an easier way to connect with local sailing enthusiast? Yes. No. 8. Do you ever have trouble creating a full crew for your boat/ finding a boat to crew on? Finding crew. Finding a spot on a boat. No problem. 9. Have you scrambled to find crew last minute because of someone not showing up canceling? Yes. No. 10. What do you do in a situation when you need to fill a crew spot last minute? _________________________________
  7. 7. 6 Direct Sailing Indirect Sailing Success There are currently only two main competitors of Harbour on the market Crew Connect and Crew List. Crew Connect is a website that allows boat owners to make profiles and have a digital environment to manage all aspects of their boat. Crew Connect has no social aspect at all and is very limited to just the boat owner. The other competitor is Crew List, a white pages like listing of sailors interested in crewing for boats. While this provides more of a social aspect, is not aesthetically pleasing at all. By examining both of these apps, insights and opportunities can be gained an capitalized on in Harbour’s development. With the indirect competitors being comprised of apps such as Sailing App, Animated Knots and Dock Clock, Harbour may not be directly competing with them but still needs to be aware of their existence and place in the sail- ing app market. By looking closely into what these apps are comprised of, and the user base that is downloading them, Harbour can adapt and learn how to position itself in the current whitespace of the sailing market. Both Facebook and Evernote have made a huge impact in the world of applications. With such a large user base and rate of success, it is important to look to these apps and see what makes them so special. Looking at not only func- tion, but aesthetics and range of usability is are important aspects to consider when looking at both of these apps. Utilizing their best aspects in Harbour’s design can lead to Harbour being successfully diffused within the sailing community.
  8. 8. 7 War Wall Throughout the research process a war wall was created in order to display infor- mation found from secondary research. Once the information was posted on the board, insights and opportunities were drawn in order drive Harbour’s concept development.
  9. 9. 8 Intro Synthesis. Synthesis : The process of translating data and re- search into knowledge. Once research had been gathered through primary and secondary methods, it was time to take a step back and look at everything with a wholistic view in or- der to further develop Harbour. By looking at research as whole and not bringing a microscope to individual pieces, insights and opportunities can be developed. In order to properly visualize research and gain the most from what had been recorded, tools such as a competitive analysis, 2x2 maps & a SWOT diagram were utilized to break compare and contrast different findings from research with Harbour’s vision. Along with these tools, a mind map and influence diagram were also created to look at the sailing industry as a whole in order to make connections as well as find gaps in the market. Through synthesizing research, Harbour was able to discover insights and opportunities that could be later capitalized on in concept development.
  10. 10. 9 Interviewees When looking for potential people to interview, it was important to find sailors that all shared a love for sailing but came from different walks of life. Being differ- ent from one another in many ways, it was interesting to gain insights on what they found to be important in their personal sailing community as well as what they would like to see in a potential digital environment. Keeping a open ended discussion with each interviewee, insights were gained and visualized. John JamesLane Jay Timmy John is a twenty five year old graduate service design major from Savannah, Georgia. Growing up in around boats and as a member of a yacht club John was always involved in sailing. As he grew older and went off to boarding school on the east coast he raced on his high school team and even into college. After graduating John found himself in Savan- nah for grad school and for the first time without a sailing community. While he knew there was one in the area he never had the chance or even opportunity to get involved and has now barely sailed over the past two years. James is a twenty one year old college student from Baton Rouge, Louisiana. James grew up sailing out of his local yacht club and found himself competing from a young age. He raced for years in junior national and international events and participated in his high school’s sailing team. When James went to college he did not join the sailing team and got involved with other school organizations. Although he wasn’t racing at school during the year, he was always looking for a way to get on the water during the summers. James has now been coaching youth sailors for six years and enjoys his summers on the water even though he is not always racing. Jay is a fifty five year old professional sailor from Clear Lake, Texas. Growing up on the New Jersey coast Jay was always involved in sailing and it has been his way of life now for forty nine years. He is a four time world champion sailor and also runs a North Sails sail loft in Kemah, Texas. Jay has traveled all over the world sailing and has become somewhat of an ambassador for the sport. Along with racing in regattas, he finds himself promoting events and trying to get members of sailing com- munities more active. Sharing his knowledge of the sport with others, he hopes to keep pushing the sport of sailing to become more advanced and competitive than it has ever been before. Lane is a thirty five year old investment advisor from Hous- ton, Texas. Lane is a member of his local yacht club and the owner of a J.80 boat. He regularly competes in Hous- ton’s Wednesday night races and tries to do as many other regattas as he can make it to. Living almost an hour from the coast, making his way down to go on the boat can be a challenge but he always makes time for it. With two young children this can sometimes be difficult, but he still finds someway to get on the water. With his wife also being a sail- or, family outings on the boat are a regular event and they both look forward to when their children can begin sailing by themselves. Timmy is a nineteen year old college student from Charles- ton, South Carolina. Timmy grew up very involved in his local yacht club when growing up on the New Jersey coast and found himself always on the water. Timmy began to compete at a young age and traveled around the world racing in national and interna- tional championships. Current- ly Timmy is a member of his college’s offshore racing team and coaches youth sailing during the summer. Though he is on the college sailing team, Timmy finds himself wanting to compete in more local re- gattas but has yet to really get involved in Charleston’s local sailing community and find his way onto a boat.
  11. 11. 10 Insights From Interviews After conducting all five interviews, the transcripts were examined together in or- der to find patterns between what each of the five sailors said. Forming clusters of information and pulling quotes from each sailor that related to one another, insights were formed. Along with recognizing these insights, opportunities were discovered and applied to Harbour’s development. Sailors only meet other sailors through a mutual friend. “When I go to a regatta, especially if it’s somewhere I’ve never been before, I usually meet other sailors through a buddy that knows both of us.” - Jay “The only ones I know of and use are Wind Finder and My Radar. Other than the two of those I don’t even know of sailing specific apps.” - Timmy “When I moved to Savannah I was pretty busy with school and couldn’t take the time to find a way into the local community. Especially when I didn’t know anyone.” - John “I have a Facebook group that I am on with friends. Sometimes I jump on Sailing Anarchy forums to see what going on, but thats it.” - Lane “Now that I coach nearly every summer, it would be nice if I could have somewhere to display a resume or something like that.” - Timmy “I personally don’t have a problem finding crew at my level of sailing, but I know for a fact that the average sailor has a hard time finding crew or trying to get on boats on a regular business..” - Jay “Ya I never really just walk up to guys I don’t know. A friend will introduce me to someone or we just end up talking because a friends there.” - Timmy “I just use the weather app that came with my phone. I don’t know of any sailing apps and if I did it would have to be free for me to download it.” - Jay “The only reason I know a few people in Charleston is because I had a friend down here that knew people. Otherwise I would have had to find some way to get connected in the community. Even now when I know a few people it’s still hard for me to find my way onto a boat down here.” - Timmy “I mainly just use Facebook, but am not part of sailing groups or anything. I also use Snap Chat to connect with friends on a daily basis.” - James “It would be cool if I could coach more on the side. Right now I mainly just coach youth sailing programs during the summer, but would like to expand that throughout the year.” - James “I don’t always have trouble finding crew, but it does happen every few weeks. I have to jump on the phone and try to get guys to come down to the dock or go to the bar and see who wants to sail.” - Lane“I always just meet friends of friends and just go from there.” - James “I use wind finder. That and just some basic weather app. The only sailing apps I have seen I don’t care to download.” - John “All I really use is Facebook. Look at different pages and sailing groups.” - John Sailors are mainly using sailing apps to learn about the cur- rent weather conditions. Sailors currently use non-sail- ing social networks to connect with other sailors Sailing coaches would like to have a place to network for coaching purposes. Sailors have trouble finding crew for their boat/ finding a boat to crew on. Sailors find it hard to get in- volved in a sailing community when moving to a new area.
  12. 12. 11 Survey Results After receiving the information gathered from the survey, a visualization was developed in order to compare and contrast the replies in one simple graphic. Most sailors already use some apps for sailing and would be on board with a sail- ing based digital environment if made available. The insights gained from these results gave quick feedback needed to confirm some of the initial questions Harbour needed before continuing with research
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  14. 14. 13 Mind Map Before beginning the core primary and secondary research that would guide Harbours development, a look into the sailing industry as a whole was a neces- sary part of developing Harbour. In order to understand where Harbour would fit into the sailing industry, it was important to visualize the relationship between sailors, yachts, regattas and spectators. Once a mind map was developed rela- tionships, as well as gaps, were found and capitalized on.
  15. 15. 14 Influence Diagram In order to further understand the relationships between sailors, yachts, regat- tas and spectators, an influence diagram was created. Looking deeper into how these aspects of sailing connect with one another, and of course influence, is a key step in Harbour’s development. Adding sailing companies and crew to the mix even further defined the different relationships that occur among the sailing community. Insights gained from the diagram were utilized when conducting the core of primary and secondary research.
  16. 16. 15 Competitor Analysis Every Organization has competitors. They can be tangential, negligible, strong, weak, indifferent, or even friendly, but they exist, and acknowledging the existence of competition is something every business must do. By looking at Harbour’s competitors in an organized diagram, potential opportunities to place Harbour into a strong market position can be identified.
  17. 17. 16 Market Analysis 2x2 Looking at the current direct and indirect competitors of Harbour can help to reveal Harbour’s position within the white space of the sailing app market. This 2x2 simply introduces the current competitor apps available for down- load and their position regarding whether they are operated online or offline as well as if it is a tool based or social app.
  18. 18. 17 Presentation & Quality 2x2 While the last map looked at Harbour’s position within the current sailing app market based on online operation status and tool or social based focus, this map illustrates emphasis apps place on their aesthetic presentation and quality of the functionality of their app.
  19. 19. 18 Community & Service 2x2 The previous map focused on Harbour’s position within the current sailing app market based on emphasis apps place on their aesthetic presentation and quality of the functionality of their app, this map shows whether an app is community or isolated oriented and how wide or focused the services they offer are.
  20. 20. 19 SWOT Analysis Swot is a methodology companies use to analyze strengths, weaknesses, opportunities, and threats and evaluate advantages against competitors. This framework is very important in identifying gaps in the company and identify futures opportunities.
  21. 21. 20 Intro Personas. Personas: Fictional characters created to represent the different user types within a targeted demographic, at- titude and/or behavior set that might use a site, brand or product in a similar way. From living and interacting within the sailing com- munity for over fifteen years, as well as analyzing the types of potential users and organizing them accord- ing to sets of shared attributes, nine unique personas were developed to drive Harbour’s development. The nine personas created were: The “Pro”, Crewman, Young Gun, New In Town, Hobbyist, Lifestyle, Family First, New Adventure & Spectator. Each persona features general information about themselves, as well a value scale that ranks the impor- tance of different aspects of sailing for each individual persona. This value scale allowed for further insights into how different aspects of each persona could be capitalized on in concept development.
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  32. 32. 31 Persona Comparison After the creation of nine unique personas, a visualization of their value scales was created in order to compare and contrast which values were most important to each persona. Once placed in the graph, patterns were discovered and groups of personas were recognized. Using these patterns, insights and opportunities were formulated that helped to drive concept development of Harbour.
  33. 33. 32 Persona Timeline Persona Timeline Growth Along with the persona comparison chart, a timeline was created in order to see the age range of each individual persona. By visualizing the age range of each persona, a deeper understanding of the target customer base was capitalized on for Harbour’s development. Once an age range was developed for each persona, creating a timeline that showed persona growth was created. Using insights gained from each individu- al persona and the persona comparison chart, connections between personas were formulated to show how a user would develop from one persona to another throughout their lifetime.
  34. 34. 33 Intro Concept Development. After synthesizing Harbour’s contextual research, insights and opportunities were discovered that help drive Harbour’s development. As stated in the design brief, branding material, promotional items, and a mock app were to be final deliverables upon com- pletion of this course. By examining the insights and opportunities gained from research, concept develop- ment began for each of these deliverables. By starting the design process on paper and not immediately jumping on the computer, ideas are able to be generated quickly and flow more naturally from the designer to paper. Without the hassles of technical difficulties that can sometimes arise, pen and paper are fast with edits and allow for faster ideation. Once a solid idea was discovered the process could move to the computer for refinement and fine tuning.
  35. 35. 34 Logo & Name Development When beginning Harbour’s brand development, it was important to keep a nau- tical trend throughout both the name and logo. Exploring other options such as Cove, Port and Wharf, many sketches were formed in order to determine which would be the most successful. After some ideation, it was determined that a clean mark with a modern look would be a successful solution. Harbour was the name eventually chosen and a simple anchor design would become the logo.
  36. 36. 35 Logo Digital Development Once Harbour had been decided on and an anchor was to be the ground work for the mark, refinement and fine tuning began. The anchor by itself was determined to be a mark that was over used and forgettable even when done well. Due to this options were explored that made the anchor design more unique and an undeniable mark when compared with anything else. HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013– HARBOUR –EST. 2013–
  37. 37. 36 Advertisement Development For Harbour’s advertisement development, it was decided to incorporate the ip- hone image in order to give a hint as to what the company’s service was. The ads were to convey a message of sailing combined with mobile technology without flat out saying that it is a digital environment for sailors. The imagery was meant to be simple and clean, like the apps design, and create a discourse between sailors wondering what Harbour could be.
  38. 38. 37 Kiosk Development In order to spread Harbour’s name, it was important to create opportunities that put Harbour in the publics eye and have them directly interacted with. Creating a kiosk allowed Harbour to have a presence at different sailing events all over the nation. The primary goal of the design was to keep the same simple and clean design as the rest of Harbour’s items and be welcoming to those walking by.
  39. 39. 38 App Development App development was a process that would always be in refinement and con- stantly changing until the final page was created. At the beginning of the process it was important to review much of the competitive research conducted and find aspects of successful apps that could be applied to Harbour’s design. Taking the time to work through these ideations and designing a functional and aesthetical- ly pleasing app was the ultimate goal in the concept development stage.
  40. 40. 39 Intro Final Solution. Through assessment and refinement of the concepts developed for all aspects of Harbour, final solutions were made apparent and capitalized on. Utilizing soft- ware such as the Adobe Creative Suite and Axure, the final logo, promotional items, advertisements, kiosk and app were created.
  41. 41. 40 Logo As found in the development stage, the anchor mark by itself was forgettable and over used in today’s design world. Incorporating the design of a compass with the anchor created a unique mark that made an undeniable mark for Harbour. A one, two and three color mark that gave an embossed look were developed for various applications.
  42. 42. 41 Promotional Items Once a final logo was created, it was applied to a number of items for promotion- al use. Creating items that can be given away or sold at sailing events would help to strengthen Harbours image among sailing enthusiast. Along with promotional use, shirts and hats would provide extra revenue for Harbour.
  43. 43. 42 Advertisements In order to create the thought provoking image Harbour was looking to convey, a clean and simple design paired with a ambiguous phrase was utilized. Combin- ing the imagery of sailing with the digital platform of the iphone, a hint of what Harbour’s services will provide is apparent. Along with the imagery, the simple phrase “ahoy” is used to further provoke the idea of a digital environment for sailing enthusiast.
  44. 44. 43 Kiosk The final design of the kiosk was an open space that allowed those passing by to stop in and out without feeling as though they were preached to. Creating an environment that is very welcoming and makes consumers want to stop by and engage with Harbour is the ultimate goal. Providing iphones and other materials to show the functionality of Harbour and allow people to interact with different aspects of the app allows Harbour to build hype and leave sailors wanting more.
  45. 45. 44 App Prototype After a back and forth of design, test and refinement, a final app was produced that featured over fifteen unique profiles. The profiles featured the nine unique personas created earlier in Harbours development stages in order to cover a broad range of target users. Along with these users, yacht, business, event, clubs, and group profiles were created to cover a large array of networking opportuni- ties available to sailing enthusiast.
  46. 46. 45 App Prototype In addition to unique profiles being created for the mock app, main features of the app were created and operational such as maps and yacht recognition. The result of the final mock app was a successful digital environment that not only created a social networking opportunity for sailing enthusiast, but also tools that allowed sailing to be more accessible.
  47. 47. 46 Sitemap Through creation of the mock app, a sitemap was also created in order to give an overview of the inner workings of Harbour. By showing the architecture of the app laid out in one simple diagram, insights and opportunities can be discovered and used for further development and future expansion. Event Profile Login ConnectionsCalendar Home EventsNotificationsMessageMenu SettingsYacht FinderLearn ToSailMap About Yachts For Rent RegisteredAttendingMap Group/ Team Profile About ConnectionsUpcoming UpcomingAbout Yacht Profile ConnectionsEndorsementsResume About Yacht Club Profile ConnectionsUpcomingMap About Business Profile ConnectionsEndorsementsMap UpcomingAboutCoaching User Profile ConnectionsEndorsementsResume Search Businesses Search Yacht Clubs Sign Up Search Coaches
  48. 48. 47 Harbour Conclusion. Digital Environments: A simulated “place” made through the use of one or more computers. From research to final solutions, Harbour has stayed true to being an app created for sailors, by sailors. By staying true to user needs and always keeping a user centered design process, Harbour was able to create an app that has never been seen before in the sailing market. Utilizing their competitive advantage over other sailing apps on the market, Harbour is in the perfect position to be successfully diffused throughout the sailing community. With the events such as the America’s Cup bringing more attention to sailing than ever before, the oppor- tunity for making Harbour a reality has never been better. With final solutions such as the mock app and kiosk ready for presentation, Harbour will now turn its focus to investment opportunities and start-up endeavors. Harbour is a digital environment that has now brought the sailing community together in one simple place, the palm of your hand. Ahoy.
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