1. Automated diabetes diary
For Gorilla Ventures @ Slush13

2. Diabetes is a growing epidemic
Global market:
370 M diabetics, increasing
$ 471 Bn expenditure - half a trillion!
11 % of healthcare total cost for adults
Treatment:
Goal to get blood glucose levels under control.
Both medication and lifestyle changes required.
Highly individual. Needs tracking and learning!

3. Competition / Existing tools
Current logbooks
Require manual entry of data and the reports are incomplete
• How blood glucose, carbohydrate intake, activity and exercise,
medication, stress affect each other?
• What are the short and long term trends?
• What can diabetics with poor control learn from the ones that do
well?
Data too difficult to enter, results hard to interpret
Incomplete data Manual entry
Medtronic, Accu-Chek, DiaSend, Glooko,
Mendor, SiDiary, iBGStar
X
MySugr, MyHealthWay.fi, onTrack X

4. Our approach: Collaboration
1. Let diabetics use the best tracker apps and gadgets
available to collect the data
2. Integrate data from various sources to emerging
Patient-Centric Health Information Exchanges (HIE)
like Taltioni, Microsoft HealthVault, ...
3. Visualize the information to diabetics, their healthcare
professionals, and healthcare organizations
Already in cooperation with MealTracker, Mendor, Moves,
Taltioni, Wellmo, ...

5. Business model
Diabetics pay a recurring license fee
– Yearly fee easier to accept than a monthly one
Healthcare organizations pay a monthly fee per registered user
– Effective individualized care
– Rationalized test strip provision
– Legislation

6. Team
Mikael Rinnetmäki
Type 1 diabetic for 14 years
Software professional for 15 years
Experience in startup environment
Timo Koukkari
Type 1 diabetic for 4 years
Software professional for 15 years
Military software, visualisation
Assi Rinnetmäki
Healthcare PR and marketing for 6 years
In Protomo startup coaching

7. Advisors
Pirjo Ilanne-Parikka, MD, Finnish Diabetes Association
Jorma Lahtela, MD, University of Tampere / University of Kuopio / TAYS
Päivi Hannula, MD, PSHP
Antti Virkamäki, MD, CMO, Mendor
Atte Vadén, MD, Koskiklinikka / Mediverkko
Jyrki Lähde, MD, Terveystalo
Reijo Syrjäläinen, Gorilla Ventures
Kimmo Rouhiainen, Protomo Startup Incubator

8. H2/13 H1/14 H2/14 H1/15 H2/15 H1/16 H2/16 H1/17 H2/17 H1/18 H2/18 H1/19
Personnel 3 5 8 15 45 60 65 70 80 90 110 130
Users 2 15 100 500 1500 3000 5000 8000 12K 20K 40K 60K
Organizations 0 0 2 5 8 25 30 35 40 80 150 250
Revenue (u) 0 0 .6k 8k 60k 120k 200k 320k 480k 800k 1.6M 2.4M
Revenue (o) 0 0 12k 20k 25k 250k 900k 9M 12M 24M 48M 72M
Revenue 0 12.6k 113k 1.4M 21M 124M
Business Plan

9. Investment Opportunity
Looking for 250 k€, for a 9 % share, to
– finalize product, start user trials
– integrate more glucose meters, insulin pumps
– make the first organization deals in Finland
– prepare for next round in Q1 2015, for medical
device certification and international growth
Also for advice, connections, and experience
Startups in medtech, financial expertise

10. …making sense of diabetes trends

11. Go-to-market
• Taltioni in Finland
• Microsoft HealthVault in Sweden
– Want to be a diabetes solution in their portfolio
• Next generation EHR systems support patient-
centric approaches (CGI HealthBox)
– Want to be the diabetes solution in their catalogs
• Platforms are booming among the Quantified Self
movement
– Monitor these, see if they gain traction
• Diabetes organizations help somewhat in spreading
the word, reaching consumers will still be tough

14. Motivation vs. Facilitation
Ability
High
Low
Hard to do Easy to do
Rock Health Startup Elements
BJ Fogg: Habit Design
http://youtu.be/YQjLOyguXSQ

15. Costs of Diabetes in Finland
CHC, in-patient
23%
CHC, out-patient
10%
Special care, in-
patient
23%
Special care,
out-patient
10%
Medication
29%
Supplies
5%
Diabetesbarometri: http://www.diabetes.fi/diabetestietoa/yleista_diabeteksesta/tilastotietoa/diabetesbarometri