How many women do you think will identify with this description?
Let a woman write the ad
Stay away from "guru, ninja, superhero"
Show that women are “allowed”, for example by letting them be visible on your web site,
publish blog posts, appear in photos and attend public events
Show genuine diversity efforts within the company. Start with what you have and make
something of it.
Think about where your ad is shown - go outside the traditional “tech bubble”
"What if we develop a new voice codec
that doesn't work with female voices?" -
Not limited to gender: The first cameras
with face detection were unable to detect
By having employees representing the
whole user/customer base, it will be easier
to consider the different needs and
“going from having no women in corporate leadership (the
CEO, the board, and other C-suite positions) to a 30%
female share is associated with a one-percentage-point
increase in net margin — which translates to a 15%
increase in profitability for a typical firm”
- Harvard Business Review
Ask the organizers - how many female speakers have you
Consider turning an opportunity down if the panel isn't
Promote diversity in examples, references, images, etc
Put extra effort into finding great female speakers. Use all
channels: Message boards, friends, FB, Rättviseförmedlingen*
Example: At the OWASP Gothenburg security conference, the most
popular speaker had a talk about living with an implanted
Make sure there is a code of conduct and an anti-harassment
policy and that people are aware that they exist and will, if
necessary, be enforced.
Make sure everyone gets a chance to say something.
Use round-the-table, post it writing or other techniques to make
sure the voice of people who aren't comfortable taking up space is
It might be the timid person over in the corner who has the best
Women in tech are few.
Don't put them on pedestals.
Don't expect them to stand on the barricades.
Acknowledge people for their expertise and experience, not for
their gender (or race, origin, etc)
Bad example: The CEO of a software company proudly announced
the newest employee on the all-employee-meeting with the
following words: "We are very proud to have employed X,
especially since she is a woman.
When you do something to promote diversity, don't do it because
it makes you look good.
Don't expect praise.
This has already happened so many time there is a phrase for it.
That probably means it has happened a lot of times.
Feminist Frequency - currently crowdfunding
@everydaysexism on Twitter / http://everydaysexism.com/
Two great dsicussions from the FB group "Kodapor" http://goo.gl/z89xwD http://goo.gl/D2u6Id
Codarica: Computer Science for kids
Lean In by Sheryl Sandberg
Women in tech: The Book (will be released March 29th)
Everyday Sexism by Laura Bates
You will make mistakes.
Everyone can't do everything.
But we can all do something.
“Ask yourself: if not me, who? If not now, when?”
- UN Women Goodwill Ambassador Emma Watson