Projects involving multimedia take
longer to produce than you‟d think.
Even elements that look simple…
Working as a Team
Rule No. 1: Working in a team does not have to
“Disagreement is different from disrespect.”
(Credit: Jennifer George-Palilonis, The Mulimedia Journalist)
Working as a Team
Make sure everyone has a chance to
Choose your battles wisely.
Keep an eye out for info that might help
your other teammates.
Where to Start: Organize
Configure collaboration tools to make your
Share deadlines, documents, schedules.
Google Drive offers: Calendar,
forms & more.
Skype, Google Hangouts
Where to Start
Pick a great story. (Easy, right?)
Pick something that lends itself
to multimedia treatment: text, video,
photo, audio, interactive.
Where to Start
Decide on Your Focus (This may change!)
What‟s your story?
Why would your audience care?
What‟s the goal?: Inform, enlighten,
or just tell a powerful/interesting story.
Good Multimedia Stories:
Usually include strong visuals, action.
Have something that can be illustrated with
an interactive graphic or animation
Have compelling character(s):
People who can tell their story.
Have an emotional component (great for
photos, audio, video.)
Good MM: Not Redundant
No: Text version of a
by a video clip that
essentially tells the
and support the
Don‟t do multimedia for multimedia‟s sake. Make it count!
Best MM Packages: Non-linear
User choose how to navigate the story.
Where to Start: Next…
Identify what you need to produce
to tell the story.
Text, Video, Photos, Map, Data Viz
This will help you:
1. Set deadlines, identify holes, be realistic.
2. Identify equipment, software, etc. required.
Decide who will produce all of this stuff!
Divvy up Jobs. Examples:
Then: Research, Research
Here‟s where your focus may change.
Not enough resources/interviews.
Too many resources/interviews.
No data? Too much data?
Compile content. Create lists, contact info.
Look for other ideas/angles in this phase.
Create a Plan
Yes, write it down.
Create spreadsheets, checklists
Set deadlines, goals and try to stick to „em.
Example: Project Planning
Rochester, NY Democrat & Chronicle
Project: Day in the Life of a HS
Key Points: HS Project
Team created plans for 6, 4, 2 weeks out.
6 Weeks: Decided to present story as a series,
began working on summaries for each.
4 Weeks: Started storyboarding
2 Weeks: Started building “dummy” web pages
with placeholder content.
Match Stories to Media
Project Planning. Example Grid
Create a Content Budget
List every story, element.
Next: Gather Content
Schedule, schedule, schedule:
Anything that requires advance
permission – start early!
Select templates, graphics, etc., to give
the project the right look and feel.
Time Management Tips
Give yourselves enough time to recover from:
Disasters (shooting, editing blowups)
Schedule changes (yours, sources)
Things You Can‟t Control:
Weather, earthquakes, etc.
Next: Storyboard, Sketch
Create site maps, storyboards
Write, edit, configure
Don‟t get too hung up on the technology.
Keep the focus on the story.
Identify elements that can be completed
early, others later.
Try not to pull all-nighters at the end.
Think Phased Deadlines.
Time Management Tip
Do not try to learn complicated stuff
on deadline: software, shooting, editing.
It will lead to shortcuts…
Don‟t Skip: Testing &
Revise, fix problems.