Multimedia Project Planning


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JO 550, Advanced Online Journalism, Boston University

Published in: Education, Technology

Multimedia Project Planning

  1. 1. Today‟s Topic: Project Planning Rule No. 1: Start early! Rule No. 2: Start early! Rule No. 3: Start early!
  2. 2. Fact:  Projects involving multimedia take longer to produce than you‟d think.  Even elements that look simple…
  3. 3. Working as a Team Rule No. 1: Working in a team does not have to be contentious. “Disagreement is different from disrespect.” (Credit: Jennifer George-Palilonis, The Mulimedia Journalist)
  4. 4. Working as a Team  Make sure everyone has a chance to express opinions.  Choose your battles wisely.  Compromise.  Keep an eye out for info that might help your other teammates.
  5. 5. Where to Start: Organize  Configure collaboration tools to make your lives easier.  Share deadlines, documents, schedules.  Examples Google Drive offers: Calendar, documents, spreadsheets, forms & more.  Virtual Meetings: Skype, Google Hangouts
  6. 6. Where to Start  Pick a great story. (Easy, right?)  Pick something that lends itself to multimedia treatment: text, video, photo, audio, interactive.
  7. 7. Where to Start Decide on Your Focus (This may change!)  What‟s your story?  Why would your audience care?  What‟s the goal?: Inform, enlighten, educate, “edutainment,” or just tell a powerful/interesting story.
  8. 8. Good Multimedia Stories:  Usually include strong visuals, action.  Have something that can be illustrated with an interactive graphic or animation  Have compelling character(s): People who can tell their story.  Have an emotional component (great for photos, audio, video.)
  9. 9. Good MM: Not Redundant  No: Text version of a story accompanied by a video clip that essentially tells the same story.  Yes!: Elements should complement and support the story. Don‟t do multimedia for multimedia‟s sake. Make it count!
  10. 10. Best MM Packages: Non-linear  User choose how to navigate the story.
  11. 11. Where to Start: Next… Identify what you need to produce to tell the story.  Text, Video, Photos, Map, Data Viz Reality Check This will help you: 1. Set deadlines, identify holes, be realistic. 2. Identify equipment, software, etc. required.
  12. 12. Next…  Decide who will produce all of this stuff! Divvy up Jobs. Examples:  Project manager  Writer  Photographer  Interactive producer  Web producer
  13. 13. Then: Research, Research Here‟s where your focus may change.  Not enough resources/interviews.  Too many resources/interviews.  No data? Too much data? Compile content. Create lists, contact info. Look for other ideas/angles in this phase.
  14. 14. Create a Plan Yes, write it down.  Create spreadsheets, checklists Set deadlines, goals and try to stick to „em.
  15. 15. Example: Project Planning Rochester, NY Democrat & Chronicle Project: Day in the Life of a HS
  16. 16. Key Points: HS Project Team created plans for 6, 4, 2 weeks out. 6 Weeks: Decided to present story as a series, began working on summaries for each. 4 Weeks: Started storyboarding 2 Weeks: Started building “dummy” web pages with placeholder content.
  17. 17. Match Stories to Media Project Planning. Example Grid
  18. 18. Create a Content Budget List every story, element.
  19. 19. Next: Gather Content Schedule, schedule, schedule:  Interviews  Equipment reservations  Anything that requires advance permission – start early!  Select templates, graphics, etc., to give the project the right look and feel.
  20. 20. Time Management Tips Give yourselves enough time to recover from:  Disasters (shooting, editing blowups)  Schedule changes (yours, sources)  Things You Can‟t Control: Weather, earthquakes, etc.
  21. 21. Next: Storyboard, Sketch  Create site maps, storyboards Home More Video Resources
  22. 22. Next: Production Write, edit, configure  Don‟t get too hung up on the technology. Keep the focus on the story.  Identify elements that can be completed early, others later.  Try not to pull all-nighters at the end. Think Phased Deadlines.
  23. 23. Time Management Tip  Do not try to learn complicated stuff on deadline: software, shooting, editing.  It will lead to shortcuts…
  24. 24. Don‟t Skip: Testing & Revision  Create it.  Test it.  Revise, fix problems.  Then….Launch!