Humour – Funny but efficient way of
supporting online innovation activities
D.Sc. Miia Kosonen, ISPIM 10.6.2014
Inspiration for the study
“In our brains, humour is
the easiest route to the
area where we are open
and willing to share.”...
Inspiration for the study: but what
happens when we ”collaborate” online?
www.in2communications.com/Portals/108729/images/...
Humour, creativity and learning
• Re-targets attention
• Increases psychological safety
• Relieves stress
…online and offl...
Humour online
When, how and from which sources? How is it
present in online innovation environments?
aggressive, controlli...
Humour sources in online innovation
• Professional
stereotypes
• Previous community
interactions
• Common knowledge
• Idea...
Humour types in online innovation
Joking Humanizing
Posting funny pics, videos, stories Creating non-official profiles
Out...
Storytelling humour in memes:
professional stereotypes
whatmyfriendsthinkido.net/wp-content/uploads/2013/07/What-my-Friend...
Implications for IM and hosts of
online platforms
• Four sources and five humour types identified
• Pay attention to humou...
Thank you!
Collaborate to study online humour more in detail?
Twitter: MiiaKosonen
Email: koomikoo@gmail.com
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Humour in online innovation

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Humour facilitates creativity, learning and group coherence - not only f2f but also in distributed groups and communities. My presentation at ISPIM 2014 conference on the sources and types of humour in innovation-oriented online interactions.

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Humour in online innovation

  1. 1. Humour – Funny but efficient way of supporting online innovation activities D.Sc. Miia Kosonen, ISPIM 10.6.2014
  2. 2. Inspiration for the study “In our brains, humour is the easiest route to the area where we are open and willing to share.” Bettina von Stamm, ISPIM 2013 upload.wikimedia.org/wikipedia/commons/3/3a/1981_People_Pix.jpg
  3. 3. Inspiration for the study: but what happens when we ”collaborate” online? www.in2communications.com/Portals/108729/images/the-most-boring-content-of-all-time.jpg
  4. 4. Humour, creativity and learning • Re-targets attention • Increases psychological safety • Relieves stress …online and offline! University researchers once voted for their favorite actor. Huge Grant won.
  5. 5. Humour online When, how and from which sources? How is it present in online innovation environments? aggressive, controlling humour affiliative and self-enhancing humour
  6. 6. Humour sources in online innovation • Professional stereotypes • Previous community interactions • Common knowledge • Ideating as such pbs.twimg.com/media/Bcgc0qDIQAApQTs.jpg
  7. 7. Humour types in online innovation Joking Humanizing Posting funny pics, videos, stories Creating non-official profiles Output-centered Impossible designs, ”mad ideas” Conversational Storytelling Spontaneous conversations and content Making fun of shared background, events and history; professional or user stereotypes
  8. 8. Storytelling humour in memes: professional stereotypes whatmyfriendsthinkido.net/wp-content/uploads/2013/07/What-my-Friends-think-I-do-scientists.jpg
  9. 9. Implications for IM and hosts of online platforms • Four sources and five humour types identified • Pay attention to humour online • Feed funny content, not only information • In community design, support ”being human” and engaging in humorous exchanges • Identify applicable humour types and social lead users!
  10. 10. Thank you! Collaborate to study online humour more in detail? Twitter: MiiaKosonen Email: koomikoo@gmail.com

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