Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

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See video of presentation on YouTube at http://bit.ly/pcn13mobile

Presentation for Podcamp Nashville 2013 - "Mobile for Entrepreneurs: Use It or Lose It" aka "Think Global, Act Local" - by Bayard Saunders at Hotel Preston, Nashville, Tennessee - May 4, 2013

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Podcamp Nashville 2013 - "Mobile for Entrepreneurs" - #PCN13

  1. 1. Mobile for EntrepreneursPodcamp Nashville 2013Bayard SaundersMiiA.com@miiacom
  2. 2. Mobile for Entrepreneurs- How to Think Inside The (Device) Box:Creative & Strategy For Personal Brands andSmall Business on Mobile - BeyondResponsive Design: Who is doing it right? Whatare they doing?- How to BYO: Simple (mostly FREE!) CMS tipsand tricks to build your own mobile websites,produce mobile content for social sharing,create SMS text alerts and business cards, etc.
  3. 3. Consumers Favor Mobile
  4. 4. Rons Auto RepairRon’s Auto Repair Center of Ames, Iowawww.ronsautorepairames.com● Yodle, a service that helps small businesses withmobile-optimized websites, listings on Google, Yahooand Bing maps, and paid-search services acrossmultiple desktop and mobile outlets.● Using a unique tracking number, Ron’s Auto Repair cantell where calls come from and see how many of themare a direct result of online and mobile marketingspending.● $9,000 in new sales per month● 23-28 new customers per month, average bill of $326
  5. 5. Pacha Nightclub - pachanyc.com3 weeks after beginning the 2-3 times per week ClubTexting campaign, PACHA amassed a 2,000 personsubscriber list.Later that month, Pacha sent 3500 messages to theirsubscribers for an event. Total attendees resulting fromtheir text campaign: 440 = 12% return.Total Amount PACHA earned::● Door Income: 240 Men Paying $15 Reduced AdmissionEach = $3600● Bar Income: 440 attendees average 2 drinks per personat $10 per drink = $8800● Total Income = $12400Today PACHA has grown their subscriber list to over 6000members.
  6. 6. Zanies
  7. 7. Redbox
  8. 8. Sonic
  9. 9. Opry Mills Mall(Simon Properties)
  10. 10. Tilted Kilt
  11. 11. Dominos
  12. 12. Pick a Keyword
  13. 13. Advertise
  14. 14. Opt-In
  15. 15. Send Messages
  16. 16. TextMarks
  17. 17. TextMarks Pricing
  18. 18. Mogreet
  19. 19. Mogreet Pricing
  20. 20. Tatango
  21. 21. Tatango Pricing
  22. 22. Good App, Good Mobile Site
  23. 23. Conduit
  24. 24. Conduit Pricing
  25. 25. Mobile Ads
  26. 26. Follow-up
  27. 27. TextBusinessCardText "BAYARD"to 50500
  28. 28. http://dooid.me/bayard
  29. 29. http://dooid.me/bayard
  30. 30. Bayard Saunders@miiacomMiiA.com615-866-2340bayard.saunders@gmail.com

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