Content Management Best Practices - Social@Scale Summit - Nissan - Sprinklr

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Presentation of Content Management Best Practices in Social Media for the Social@Scale Summit conference at Nissan put on by Sprinklr. Presented by Bayard Saunders, The General and Michelle McManus, AIG.

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Content Management Best Practices - Social@Scale Summit - Nissan - Sprinklr

  1. 1. DISCLAIMER KITTEN
  2. 2. Bayard Saunders Bayard@TheFaintingGoatFarm.com Michelle McManus Michelle@TheFaintingGoatFarm.com
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  5. 5. Best Practices - Social Media 5
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  33. 33. Best Practices • • • • Check your policies Form your teams Train your staff Select your channels
  34. 34. Best Practices • • • • • • Select the right tools Set up your listening program Empower your staff Connect multiple channels Prioritize Automate
  35. 35. Best Practices • • • Meet customer expectations Don’t be a stalker Gain customer insights
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  39. 39. Q&A Kittens 47

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