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Content Design for Shiny Objects - #CCN17NewTech

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Let's talk about content design considerations for the latest trends in new consumer technology:

- Amazon Echo, Google Home, Siri: Voice Command Navigation, Audio Content Delivery
- Bluetooth Beacons: Narrowcasting, Mobile App Easter Eggs, AR Augmented Reality
- Chat Bot & SMS Text: AI Algorithms, Message Mapping
- Mobile IP Tracking & Retargeting: Event SEO, Geo-fenced Content
- VR Virtual Reality: 360 degree Photography & Video

Transcribe, transpose, or rethink your content design for the technology innovations now being adopted by more and more audiences near and dear to you!

Craft Content Nashville 2017 - #CCN17

Published in: Marketing
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Content Design for Shiny Objects - #CCN17NewTech

  1. 1. Craft Content Nashville 2017 - #CCN17 Content Design for #CCN17NewTech
  2. 2. Content Design for Shiny Objects ● - Amazon Echo, Google Home, Siri ○ Voice Command Navigation, Audio Content Delivery ● - Bluetooth Beacons ○ Narrowcasting, Mobile App Easter Eggs, AR Augmented Reality ● - Chat Bot & SMS Text ○ AI Algorithms, Message Mapping ● - Mobile IP Tracking & Retargeting ○ Event SEO, Geo-fenced Content ● - VR Virtual Reality ○ 360 degree Photography & Video
  3. 3. Amazon Echo, Google Home, Siri ● Conversational Engagement ● Voice Command Navigation ○ The Star Trek effect ○ Universal / Intuitive commands ○ The verbal swipe ● Audio Content Delivery ○ Relevance & Intent ○ Control ○ Noam Chomsky
  4. 4. Amazon Echo, Google Home, Siri ● Q&A Database ○ Customer Service ○ Mindmapping ● Quality Assurance ○ Agile Development ○ Content Cycle
  5. 5. Bluetooth Beacons ● Location-based Marketing ○ LBMA Location Based Marketing Assoc ○ Relevance & Intent: Person, Place & Thing ● Narrowcasting ○ Business Card, Menu/Specials, Museum Tour, In-store Coupons, Real Estate Info, Insurance ID ● Mobile App Easter Eggs ○ Coupons, Loyalty Programs, Blue Light Specials, Retargeting, Upselling ● AR Augmented Reality
  6. 6. Chat Bot & SMS Text ● Programmed Interactions ● AI Algorithms ○ Pathfinding & Machine Learning ○ Blockchain ● Chat & Text Message Mapping ○ Map / Drip Campaign Flowchart ○ Q&A Database ○ Quality Assurance ■ Agile Development
  7. 7. Mobile IP Tracking & Retargeting ● Location Based Re-Engagement ● Event SEO ○ All mobile IP addresses, specific location & time ○ Retargeting with display, search & affiliate ads ○ Keywords from event SEO, location, demographics, etc. ● Geo-fenced Content ○ Retailer 6-mile radius
  8. 8. VR Virtual Reality ● Experience Marketing - Virtual Event ○ Time & senses: Visual & auditory, some tactile ○ Can taste & smell be far behind? ● 360 degree Photography & Video ○ Immersive experience scripting ○ Agency ● Next: ○ Technology integrations: ■ AI/Chat bots, LBM, Virtual Beacons, Voice Interface
  9. 9. Content Design for Shiny Objects ● The Medium is the Massage ● Conversational Engagement ● Location Based Marketing ● Programmed Interactions ● Mobile IP Re-Engagement ● Experience Marketing Virtual Events Relevance - Intent - Agency
  10. 10. Content Design for Shiny Objects - #CCN17NewTech Bayard Saunders MiiA Communications @miiacom http://miia.com 615-866-2340 Mobile Business Card: TEXT “BAYARD” TO 50500

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