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Agency Credentials
HORECA
93, Aurel Vlaicu Str.,
District 2, 020093 București
|3|
I.	 Who we are?	4-7
II.	Services. Some of Mediascope’s projects	8-86
1. Thematic outlets	 8
2. Brand strategy and crea...
|4|
In advertising, as it is in life, nothing is
coincidental. Everything has a scope and
a Mediascope.
Our clients’ resul...
|5|
It all started from an idea, then visual
and architectural plans developed,
interior and exterior designs were
produce...
|6|
Services that our teams provide:
•	Tailored POSMs – concept development and internal production capabilities:
metal, p...
|7|
Some of the clients, partners:
Agency Credentials | HORECA | Clients
|8|
1. Thematic outlets
Thematic outlets/ Production, Implementation
Agency Credentials | HORECA | Thematic outlets
Audit ...
|9|
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [1/7]
Old setup of CB...
|10|
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [2/7]
New pub look, ...
|11|
Thematic outlets/ Production, Implementation
“Curtea Berarilor Timisoreana” (CBT) – thematic pub [3/7]
Work in progre...
|12|
New pub look (19) New bar area; (20) Conceptual CBT furniture set: barrel table and chairs; (21) Interior communicati...
|13|
New pub look (23) Outdoor signage; (24) Beer tanks on brick pedestal; (25) Brass plate with beer stories developed to...
|14|
New pub look (28) Wooden indoor carriage decoration; (29) Phonograph decoration, one of the restored antiques found b...
|15|
Press reviews for the “Curtea Berarilor Timisoreana” concept pubs:
(33) Blog de bere; (34) Ziua de Vest; (35) Timis O...
|16|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [1/7]
Old setup of Beraria Ciucas locati...
|17|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [2/7]
Work in progress (6) Outdoor signa...
|18|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [3/7]
New pub look (12) Natural wood lig...
|19|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [4/7]
New pub look (18) Interior; (19) B...
|20|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [5/7]
New pub look (21) “Beer wheel”, se...
|21|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [6/7]
New pub look (27, 28) Terrace view...
|22|
Thematic outlets/ Production, Implementation
“Beraria Ciucas” – thematic pub [7/7]
Press reviews of the pub: (30) Cro...
|23|
Thematic outlets/ Production, Implementation
Timisoreana - modular terraces [1/2]
Mediascope’s concept, production, i...
|24|
Thematic outlets/ Production, Implementation
Timisoreana - modular terraces [2/2]
Mediascope’s concept, production, i...
|25|
Thematic outlets/ Production, Implementation
URSUS - Beach bars, Mamaia
(1) Production and implementation of beach ba...
|26|
Thematic outlets/ Production, Implementation
Pilsner Urquell - Leonidas outlet terrace, Sibiu
(1) 3D plan before star...
|27|
Thematic outlets/ Production, Implementation
Peroni – Perla Timis outlet terrace, Sibiu
(1) Polycarbonate ceiling of ...
|28|
2.	Brand strategy and creation
Agency Credentials | HORECA | Brand strategy and creation
|29|
1st
everCiucaspubisfullyreflectingCiucaspositioningasthe“nature’sfavoritebeer”.WehavecreatedandimplementedinBrasovthe...
|30|
In 2012, we took the old “Curtea Berarilor Timisoreana” concept to the present level. It became a national wide desir...
|31|
The elaborate creation process of the Ciucas Pub brand extension went hand-in-hand with the development of the franch...
|32|
The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combin...
|33|
The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combin...
|34|
Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant...
|35|
Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant...
|36|
An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The bra...
|37|
3.	Conceptual outlets
	 Tailored branding
Agency Credentials | HORECA | Conceptual outlets / Tailored branding
Audit ...
|38|
Past (1) Past DJ board; (4) Past outdoor sign;
New (2) DJ board - 3D design; (3) DJ board - work in progress; (5) Out...
|39|
(7) DJ board; (8) Exterior signage; (9) Chairs branding; (10) Custom made metal panels; (11) Outdoor totem.
Conceptua...
|40|
(1) Club entrance; (2-4) Lobby materials; (5) Illuminated floor panel.
Conceptual outlets/Thematic outlets/ Productio...
|41|
(1) Terrace canopy; (2) Furniture set production; (3) Table mat; (4) Terrace view after implementation. 
Conceptual o...
|42|
(1, 4) Interior light signs; (2, 3) Brand visibility items (5) Illuminated red tag on the club.
Conceptual outlets/Th...
|43|
(1) Main entrance lane by night; (2) Printed illuminated panels at the VIP entrance; (3) Main entrance lane by day; (...
|44|
4. Tailored POSMs
Concept development and internal production capabilities:
metal, plastic, wood, glass etc
Agency Cr...
|45|
(1-4) Creation of Key Visuals for the Draught Program, aimed at educating both consumers and pub owners and staff; (5...
|46|
(9-11) Hotspots promoting draught beers; (12) Table tent promoting the 50th anniversary of the Peroni brand; (13) Gif...
|47|
Regional Promo in ON locations: (1-2) Timisoreana poster and bottle cap prize system; (3-4) URSUS poster and scratch ...
|48|
An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The bra...
|49|
(1) Timisoreana Premium wooden hotspot; (2-4) Timisoreana and Timisoreana Bruna hotspots; (5) Timisoreana brand devic...
|50|
(1) Premium URSUS metal hotspot; (2) URSUS hotspot; (3) URSUS Cooler hotspot; (4) Premium URSUS Cooler light hotspot;...
|51|
5. Consumer activations
Agency Credentials | HORECA | Consumer activations
|52|
(1) Personalized entrance; (2) Sailor cap – dress code of the evening; (3) Promoter ‘s outfit; (4) VIP photo area; (5...
|53|
(1) Entrance & photo area; (2-3) Branding elements; (4) Hostess with the sailor caps prizes; (5) Buffet; (6-8) Consum...
|54|
(1) Innovative activation mechanics: iPad game – be the waiter and deliver the beer bottle on the table; (2) Promotio...
|55|
(1) Hostess outfit; (2, 3, 5) Interactive consumer activation; (4) URSUS Cooler needs to be served cold (6 – 8 C degr...
|56|
6.	PR & Events
Agency Credentials | HORECA | PR & Events
|57|
December 1st
2012. Evening set-up included a Mihai Margineanu concert, consumer activations with attractive gifts for...
|58|
21st
of December 2012, “Vienna bal “concept. (1) Beer meterr; (2) Guests were gifted top hats (men) and cameo broache...
|59|
19th
and 20th
of April’13, Brasov (former restaurant of Aurora beer brand). Within the thematic pub concept, event in...
|60|
April 5th
2013, ‘Gala Dinner’ concept (Sibiu). (1) Reserved sign; (2) Metallic hot spot; (3) Key visual for Sibiu’s m...
|61|
(7) Hostess offering gifts: bow ties (men) or silk gloves (women); (8,9) Entrance photo area; (10) Cuantune band; (11...
|62|
7.	Online Platforms
Agency Credentials | HORECA | Online Platforms
|63|
Nikos Greek Taverna
Restaurant
Lead Generation
Services:
•	creative services
•	website development & support
www.niko...
|64||64|
Online Platforms
|65|
Online Platforms
|66|
Intercontinental
Bucuresti
Hotel & Restaurant
Lead Generation
Services:
•	creative services
•	online marketing strate...
|67|
Online Platforms
|68|
I know Bucharest
HORECA
Multi-platform mobile application
Services:
•	creative services
•	mobile app design & develop...
|69|
Online Platforms
|70|
Best Western Savoy
Hotel & Restaurant
Lead Generation
Services:
•	creative services
•	online marketing strategy
•	web...
|71|
Online Platforms
|72|
Hohe Rinne
Hotel & Spa
Lead Generation
Services:
•	creative services
•	online marketing strategy
•	website developmen...
|73|
|74|
Q's Inn Take Away
HORECA
Lead Generation
Services:
•	creative services
•	website development & support
www.qsinn.ro
|75|
Online Platforms
|76|
Online Platforms
|77|
Dumy
HORECA
eCommerce
Services:
•	branding
•	strategy
•	products photo-shooting
•	model photo-shooting
•	eCommerce we...
|78|
|79|
Ciocolaterie
HORECA
Lead Generation
Services:
•	creative services
•	online marketing strategy
•	website development &...
|80|
|81|
URSUS game
Restaurants
iPad interactive application
Services:
•	creative services
•	iPad app design & development
www...
|82|
|83|
URSUS Cooler game
Restaurants
iPad interactive application
Services:
•	creative services
•	iPad app design & developm...
|84|
|85|
Cupa Romaniei
Timisoreana
Restaurants
iPad interactive application
Services:
•	creative services
•	iPad app design & ...
|86|
Thank you!
For more details, please contact us:
020093, 93 Aurel Vlaicu Str., District 2, Bucharest
900653, 152bis Mircea ...
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Portofoliu Horeca

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portofoliu Horeca

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Portofoliu Horeca

  1. 1. Agency Credentials HORECA
  2. 2. 93, Aurel Vlaicu Str., District 2, 020093 București
  3. 3. |3| I. Who we are? 4-7 II. Services. Some of Mediascope’s projects 8-86 1. Thematic outlets 8 2. Brand strategy and creation 28 3. Conceptual outlets / Tailored branding 37 4. Tailored POSMs 44 5. Consumer activations 51 6. PR & Events 56 7. Online Platforms 62 Contents Agency Credentials | HORECA | Contents
  4. 4. |4| In advertising, as it is in life, nothing is coincidental. Everything has a scope and a Mediascope. Our clients’ results have been permanently the unique barometer for Mediascope’s market value. Among our clients and partners we are mentioning: Ursus Breweries, P&G Balkans, Audi, Dobrogea Group, Jolidon, L’Oréal, SPIT, Codecs, Geplast, Capital Partners. More than 9 years ago, Mediascope started to develop projects for the following advertising categories: ATL / BTL, digital, PR & events. The established work process, that guides our Mediascope teams, guarantees the respect of the stages: (1) research and strategy planning; (2) brand development and brand expression; (3) development, production but also efficient implementation of the communication materials and promotions through all planned distribution channels; (4) evaluation and projects’ adaptation to market reality and business needs. Some of the projects that Mediascope exclusively developed and became leaders in the Romanian pub environment: Beraria Ciucas, and the new concept for Curtea Berarilor Timisoreana. Who we are Agency Credentials | HORECA | Who we are
  5. 5. |5| It all started from an idea, then visual and architectural plans developed, interior and exterior designs were produced and implemented, leading to event organization and the official opening evenings. Pubs results and consumers satisfaction were monitored and improved with our help. We have planned, produced and implemented campaigns for brands such as: Timisoreana, Ciucas, Ursus, Ursus Cooler, Peroni, Redd’s, Grolsch, Timisoreana Bruna, Azuga, Pilsner Urquell, Audi, L’Oréal, Dobrogea Group and many more. Majority of the projects are from commercial categories. Nevertheless, we have decided to involve in the social activities as well. “Ocroteste delfinii” and “Muzeul Bisericii Sfantul Silvestru” are part of our social work. It is well known that there is an invisible and, yet, strong connection between the brand and its consumers. Mediascope creates and maintains this connection. We are ready for your challenges! Agency Credentials | HORECA | Who we are
  6. 6. |6| Services that our teams provide: • Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc; • Consumer activations; • PR & Events; • Conceptual Outlets / Tailored branding / Special projects; • Thematic outlets/Production, Implementation; • Brand strategy and creation; Agency Credentials | HORECA | Services
  7. 7. |7| Some of the clients, partners: Agency Credentials | HORECA | Clients
  8. 8. |8| 1. Thematic outlets Thematic outlets/ Production, Implementation Agency Credentials | HORECA | Thematic outlets Audit and Research Strategy Architectural 3D prototyping Production and Implementation Standardization Launch events & PR
  9. 9. |9| Thematic outlets/ Production, Implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [1/7] Old setup of CBT ”La Fabrica” Timisoara (1) Main area; (2) Pub Entrances; (3) Bar area. Past arrangement of CBT Ploiesti (4) Entrance; (5) Events stage; (6) Main area. 1 2 3 654 BEFORE
  10. 10. |10| Thematic outlets/ Production, Implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [2/7] New pub look, “tradition in the beer making” concept. CBT Ploiesti: (7) Interior 3D development; (8) Architectural plan of the terrace; (9) Wooden cladding plan. CBT “La Fabrica” Timisoara: (10) Wooden cladding and decoration carriages plan; (11) Interior 3D development. 7 8 9 10 11
  11. 11. |11| Thematic outlets/ Production, Implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [3/7] Work in progress (12) Radiator mask for CBT Ploiesti; (13) Implementation of the wooden cladding structure; (14) Beer tanks; (15) Assembling the beer carriage; (16) CBT “La Fabrica” during elements implementation; (17) Beer tanks – last production stage; (18) Self service area, work in progress. 12 13 14 15 16 17 18 WORK IN PROGRESS
  12. 12. |12| New pub look (19) New bar area; (20) Conceptual CBT furniture set: barrel table and chairs; (21) Interior communication; (22) Historical hot spot of the Timisoreana brand evolution. Thematic outlets/ Production, Implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [4/7] 19 20 21 22 AFTER
  13. 13. |13| New pub look (23) Outdoor signage; (24) Beer tanks on brick pedestal; (25) Brass plate with beer stories developed to decorate the beer tanks; (26) Barrel shaped reserved sign and staff outfit; (27) Overall view of the pub’s bar area. The design materials were carefully chosen in order to have a lasting life, upon regular usage. Thematic outlets/ Production, Implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [5/7] 23 24 25 26 27 AFTER
  14. 14. |14| New pub look (28) Wooden indoor carriage decoration; (29) Phonograph decoration, one of the restored antiques found by Mediascope; (30) Custom made canvas layout; (31) Window graphics to celebrate the concept; (32) Bar detail with a “Beer meter “– selling device in CBT pub. Thematic outlets/ Production, Implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [6/7] 28 29 30 31 32 AFTER
  15. 15. |15| Press reviews for the “Curtea Berarilor Timisoreana” concept pubs: (33) Blog de bere; (34) Ziua de Vest; (35) Timis Online; (36) Iasi 123; (37) Elena Pelmus blog; (38) Opinia Timisoarei. Thematic outlets/ Production, Implementation “Curtea Berarilor Timisoreana” (CBT) – thematic pub [7/7] 33 36 34 37 35 38
  16. 16. |16| Thematic outlets/ Production, Implementation “Beraria Ciucas” – thematic pub [1/7] Old setup of Beraria Ciucas location (1) Interior; (2) Front room of the pub; (3) Terrace; New Beraria Ciucas. “Best friend of nature” concept (4) Interior 3D development; (5) Detailed architectural plan. BEFORE 1 4 5 2 3
  17. 17. |17| Thematic outlets/ Production, Implementation “Beraria Ciucas” – thematic pub [2/7] Work in progress (6) Outdoor signage, wood board; (7) Self service area; (8) Lobby decorations; (9) Wooden bar design – great visual impact using raw pieces of wood; (10) Terrace wooden foot path; (11) Implementation of the wooden cladding structure. WORK IN PROGRESS 6 7 8 9 10 11
  18. 18. |18| Thematic outlets/ Production, Implementation “Beraria Ciucas” – thematic pub [3/7] New pub look (12) Natural wood light unit and decorative hangers; (13) Beer storage illuminated decoration; (14) Living plants panel, designed and pro- duced to complete the concept, on brick background; (15) Interior; (16) Brand symbol intarsia on the table; (17) Natural wood slices wall. AFTER 12 13 14 15 16 17
  19. 19. |19| Thematic outlets/ Production, Implementation “Beraria Ciucas” – thematic pub [4/7] New pub look (18) Interior; (19) Bar area; (20) Bar draught column on the self-service, custom made beer counters. AFTER 18 19 20
  20. 20. |20| Thematic outlets/ Production, Implementation “Beraria Ciucas” – thematic pub [5/7] New pub look (21) “Beer wheel”, selling device; (22) Reserved signage; (23) Light fixture made from beer bottle ; (24) Bar detail; (25) Outdoor signage: wood decorated with metal and rope; (26) Menu. AFTER 21 22 23 2024 25 26
  21. 21. |21| Thematic outlets/ Production, Implementation “Beraria Ciucas” – thematic pub [6/7] New pub look (27, 28) Terrace view; (29) Panoramic view of the implemented concept: tables, chairs, POSMs on the tables, lightning system, custom made paintings. AFTER 27 28 29
  22. 22. |22| Thematic outlets/ Production, Implementation “Beraria Ciucas” – thematic pub [7/7] Press reviews of the pub: (30) Crossfire; (31) Blog de bere; (32) Nova TV; (33) Noru blog. 30 31 32 33
  23. 23. |23| Thematic outlets/ Production, Implementation Timisoreana - modular terraces [1/2] Mediascope’s concept, production, implementation (1) 3D design; (2) Front view of the implemented terrace; (3) Decoration barrels on the bar; (4)  Architectural detailed plan of the terrace; (5) Brand footprint; (6) Custom made barrel tables; (7) Timisoreana terrace in Galati. 1 2 3 4 5 6 7
  24. 24. |24| Thematic outlets/ Production, Implementation Timisoreana - modular terraces [2/2] Mediascope’s concept, production, implementation (8) Side view; (9) Outdoor signage; (10) Front view of the terrace with custom made flower pots; (11)  Custom made bar with barrels; (12) Canvas panels for brand visibility and sun protection. Engraved plates with the brand name on the perimeter fences. 8 9 10 11 12
  25. 25. |25| Thematic outlets/ Production, Implementation URSUS - Beach bars, Mamaia (1) Production and implementation of beach bar tents – Mamaia; (2) Branding detail; (3) Beach bar tents, work in progress; (4) 3D architectural plans; (5) Front view: canvas tent, wood floor and interior beach-bar. 1 2 3 4 5
  26. 26. |26| Thematic outlets/ Production, Implementation Pilsner Urquell - Leonidas outlet terrace, Sibiu (1) 3D plan before starting production; (2) Interior view after production and implementation; (3) Terrace menu, in-line design with Pilsner Urquell brand; (4)  Table setup; (5) Front view of the implemented terrace; (6) Exterior menu display with stylish layout. 1 2 3 4 5 6
  27. 27. |27| Thematic outlets/ Production, Implementation Peroni – Perla Timis outlet terrace, Sibiu (1) Polycarbonate ceiling of the terrace; (2) Front view of the implemented terrace – clean, stylish, refined look; (3) 3D design before starting production; (4)  Flowers and plants that complete the Italian look of the terrace. 1 2 3 4
  28. 28. |28| 2. Brand strategy and creation Agency Credentials | HORECA | Brand strategy and creation
  29. 29. |29| 1st everCiucaspubisfullyreflectingCiucaspositioningasthe“nature’sfavoritebeer”.WehavecreatedandimplementedinBrasovtheBerariaCiucasconcept,where consumers have the chance of finding a great atmosphere, nature related elements, next to the best Ciucas beer, excellent food but, also, elements from the Ciucas history. Brand strategy and creation Beraria Ciucas - URSUS Breweries, SabMiller plc
  30. 30. |30| In 2012, we took the old “Curtea Berarilor Timisoreana” concept to the present level. It became a national wide desired thematic pub for many HoReCa op- erators. Brand’s equity was brought into ON Premise through is high class Franchise Manual. This is the core of a successful “Curtea Berarilor Timisoreana”, presenting visual & architectural plans, menu, staff outfit and behavior, brand presence, etc. Brand strategy and creation “Curtea Berarilor Timisoreana” - Franchise manual (URSUS Breweries, SabMiller plc)
  31. 31. |31| The elaborate creation process of the Ciucas Pub brand extension went hand-in-hand with the development of the franchise manual, which covers all archi- tectural, technical and design aspects, from the unique floor design to the plan of events, for a high-coverage national network of this popular beer locations. Brand strategy and creation “Beraria Ciucas” - Franchise manual (URSUS Breweries, SabMiller plc)
  32. 32. |32| The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity. Brand strategy and creation NIKOS Greek Taverna [1/2]
  33. 33. |33| The identity and development of the Nikos Greek Taverna concept is based on traditional Greek visual elements, combined with a touch of modernity. Brand strategy and creation NIKOS Greek Taverna [2/2]
  34. 34. |34| Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona. Brand strategy and creation Entre Aromas - Spanish Restaurant [1/2]
  35. 35. |35| Located at the ground floor of the tallest office building in Romania - SkyTower, the Entre Aromas Spanish Restaurant has a distinct identity, combining both Spanish tradition and the location’s specific mosaic decoration based on Gaudi’s art in Barcelona. Brand strategy and creation Entre Aromas - Spanish Restaurant [2/2]
  36. 36. |36| An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The brand identity and its implementation are dedicated to create the right atmosphere and introduce the customer into the the times of "good food". Brand strategy and creation Q's Inn Take Away
  37. 37. |37| 3. Conceptual outlets Tailored branding Agency Credentials | HORECA | Conceptual outlets / Tailored branding Audit and Research Strategy Architectural 3D prototyping Production and Implementation Standardization Launch events & PR
  38. 38. |38| Past (1) Past DJ board; (4) Past outdoor sign; New (2) DJ board - 3D design; (3) DJ board - work in progress; (5) Outdoor totems - 3D design proposals; (6) Outdoor totems, work in progress. Conceptual outlets/Thematic outlets/ Production, Implementation Porky’s pub, URSUS - Timisoara [1/2] 1 4 2 5 3 6 WORK IN PROGRESS3D SIMULATIONBEFORE
  39. 39. |39| (7) DJ board; (8) Exterior signage; (9) Chairs branding; (10) Custom made metal panels; (11) Outdoor totem. Conceptual outlets/Thematic outlets/ Production, Implementation Porky’s pub, URSUS - Timisoara [2/2] 7 8 9 10 11 AFTER
  40. 40. |40| (1) Club entrance; (2-4) Lobby materials; (5) Illuminated floor panel. Conceptual outlets/Thematic outlets/ Production, Implementation Club Panic, Grolsch - Bucharest 1 2 3 4 5
  41. 41. |41| (1) Terrace canopy; (2) Furniture set production; (3) Table mat; (4) Terrace view after implementation.  Conceptual outlets/Thematic outlets/ Production, Implementation Faju pub, PERONI - Bucharest 1 2 3 4
  42. 42. |42| (1, 4) Interior light signs; (2, 3) Brand visibility items (5) Illuminated red tag on the club. Conceptual outlets/Thematic outlets/ Production, Implementation Fratelli Beach and Club, PERONI - Mamaia 1 2 3 4 5
  43. 43. |43| (1) Main entrance lane by night; (2) Printed illuminated panels at the VIP entrance; (3) Main entrance lane by day; (4) Interior view of the main entrance lane; (5) DJ board and LED screen area refreshment; (6) Branded VIP car access in the club. Conceptual outlets/Thematic outlets/ Production, Implementation Fratelli Social Club, PERONI - Bucharest 1 2 3 4 5 6
  44. 44. |44| 4. Tailored POSMs Concept development and internal production capabilities: metal, plastic, wood, glass etc Agency Credentials | HORECA | Tailored POSMs
  45. 45. |45| (1-4) Creation of Key Visuals for the Draught Program, aimed at educating both consumers and pub owners and staff; (5-8) Custom-made, brand-oriented serving guides for tapster and staff. Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS Breweries Draught Program [1/2] 1 5 2 6 3 7 4 8
  46. 46. |46| (9-11) Hotspots promoting draught beers; (12) Table tent promoting the 50th anniversary of the Peroni brand; (13) Gift box containing skimmer and serving guides for tapster and staff; (14) Table tent aimed at educating consumers; (15) Beer mats; (16) Table tent URSUS/Lay’s Happy Hours co-marketing. Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS Breweries Draught Program [2/2] 9 10 11 12 13 14 15 16
  47. 47. |47| Regional Promo in ON locations: (1-2) Timisoreana poster and bottle cap prize system; (3-4) URSUS poster and scratch card can-shaped dispenser; (5) URSUS apron for staff; (6-7) Ciucas poster and blackboard with wooden frame; (8) Ciucas backgammon sets designed and produced for the competition. Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS Breweries – Regional Promo Campaign 1 5 6 7 82 3 4
  48. 48. |48| An every day gourmet experience, Q's Inn menu is dedicated to traditional Romanian and International cuisine. The brand identity and its implementation are dedicated to create the right atmosphere and introduce the customer into the the times of "good food". Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Q's Inn Take Away
  49. 49. |49| (1) Timisoreana Premium wooden hotspot; (2-4) Timisoreana and Timisoreana Bruna hotspots; (5) Timisoreana brand device with ad/price tag/beer mats/ napkins; (6) Timisoreana beer wheel; (7) Timisoreana table setup with wooden holders and beer mats,. menu, table mats, napkins. Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc Timisoreana - Horeca campaigns 1 2 3 4 5 6 7
  50. 50. |50| (1) Premium URSUS metal hotspot; (2) URSUS hotspot; (3) URSUS Cooler hotspot; (4) Premium URSUS Cooler light hotspot; (5) URSUS "beer meter"; (6) URSUS Brnd device - with ad/price tag/beer mats; (7) URSUS metal poster for bar; (8) URSUS light sign in retrobar. Tailored POSMs – concept development and internal production capabilities: metal, plastic, wood, glass etc URSUS - Horeca campaigns 1 2 3 4 5 6 7 8
  51. 51. |51| 5. Consumer activations Agency Credentials | HORECA | Consumer activations
  52. 52. |52| (1) Personalized entrance; (2) Sailor cap – dress code of the evening; (3) Promoter ‘s outfit; (4) VIP photo area; (5) Product glorifier; (6) PERONI branding. Consumer activations/creative concept, planning, production, implementation PERONI - Summer in Fratelli Mamaia 1 4 5 6 2 3
  53. 53. |53| (1) Entrance & photo area; (2-3) Branding elements; (4) Hostess with the sailor caps prizes; (5) Buffet; (6-8) Consumer activation. Consumer activations/creative concept, planning, production, implementation PERONI - Summer in Fratelli Bucharest 1 2 3 4 5 6 7 8
  54. 54. |54| (1) Innovative activation mechanics: iPad game – be the waiter and deliver the beer bottle on the table; (2) Promotional six pack, as a prize for the activation; (3)  Promoter outfit; (4, 6, 7) Consumer activation; (5) Prizes of the activation. Consumer activations/creative concept, planning, production, implementation URSUS – Brand re-launch in ON Premise 1 2 3 4 5 6 7
  55. 55. |55| (1) Hostess outfit; (2, 3, 5) Interactive consumer activation; (4) URSUS Cooler needs to be served cold (6 – 8 C degrees). Sampling was delivered at this temperature target. Consumer activations/creative concept, planning, production, implementation URSUS – New Cooler line-up sampling 1 2 3 4 5
  56. 56. |56| 6. PR & Events Agency Credentials | HORECA | PR & Events
  57. 57. |57| December 1st 2012. Evening set-up included a Mihai Margineanu concert, consumer activations with attractive gifts for the participants: T-shirts for men and bracelets for women. (1) Overview of the pub; (2) Mihai Margineanu; (3) Master brewer; (4) Consumers having fun; (5) Hostesses in thematic CBT outfit. PR & Events “Curtea Berarilor Timisoreana “(CBT) opening in former Beraria Teatrului - Ploiesti 1 2 3 4 5
  58. 58. |58| 21st of December 2012, “Vienna bal “concept. (1) Beer meterr; (2) Guests were gifted top hats (men) and cameo broaches (women); (3) Incanto Quartetto representation; (4) Mircea Baniciu band performing on stage. PR & Events “Curtea Berarilor Timisoreana – La Fabrica” launch event - Timisoara 1 2 3 4
  59. 59. |59| 19th and 20th of April’13, Brasov (former restaurant of Aurora beer brand). Within the thematic pub concept, event included: (1) Ducu Bertzi & Vasile Seicaru; (2) Hostesses offering wood bracelets; (3, 4) Guests and staff; (5) Artists drawing comic portraits of guests; (6) Pantomime show. PR & Events “Beraria Ciucas” launch event - Brasov 1 2 3 4 5 6
  60. 60. |60| April 5th 2013, ‘Gala Dinner’ concept (Sibiu). (1) Reserved sign; (2) Metallic hot spot; (3) Key visual for Sibiu’s magazines; (4) Opening moment; (5) Invita- tion; (6)  Photo frame for on the spot printed pictures. PR & Events “URSUS Cotton Pub” - Release event, Sibiu [1/2] 1 2 3 4 5 6
  61. 61. |61| (7) Hostess offering gifts: bow ties (men) or silk gloves (women); (8,9) Entrance photo area; (10) Cuantune band; (11) Activations for consumers. PR & Events “URSUS Cotton Pub” - Release event, Sibiu [2/2] 7 8 9 10 11
  62. 62. |62| 7. Online Platforms Agency Credentials | HORECA | Online Platforms
  63. 63. |63| Nikos Greek Taverna Restaurant Lead Generation Services: • creative services • website development & support www.nikosgreektaverna.ro
  64. 64. |64||64| Online Platforms
  65. 65. |65| Online Platforms
  66. 66. |66| Intercontinental Bucuresti Hotel & Restaurant Lead Generation Services: • creative services • online marketing strategy • website development & support • social media marketing www.intercontinental.com/Bucuresti
  67. 67. |67| Online Platforms
  68. 68. |68| I know Bucharest HORECA Multi-platform mobile application Services: • creative services • mobile app design & development www.intercontinental.com/Bucuresti Bucharest
  69. 69. |69| Online Platforms
  70. 70. |70| Best Western Savoy Hotel & Restaurant Lead Generation Services: • creative services • online marketing strategy • website development & support • email marketing • social media marketing www.savoy.ro
  71. 71. |71| Online Platforms
  72. 72. |72| Hohe Rinne Hotel & Spa Lead Generation Services: • creative services • online marketing strategy • website development & support • email marketing • social media marketing www.hoherinne.com
  73. 73. |73|
  74. 74. |74| Q's Inn Take Away HORECA Lead Generation Services: • creative services • website development & support www.qsinn.ro
  75. 75. |75| Online Platforms
  76. 76. |76| Online Platforms
  77. 77. |77| Dumy HORECA eCommerce Services: • branding • strategy • products photo-shooting • model photo-shooting • eCommerce website • social media marketing www.cofetariadumy.ro
  78. 78. |78|
  79. 79. |79| Ciocolaterie HORECA Lead Generation Services: • creative services • online marketing strategy • website development & support • ppc campaigns management www.ciocolaterie.ro
  80. 80. |80|
  81. 81. |81| URSUS game Restaurants iPad interactive application Services: • creative services • iPad app design & development www.ursus.ro
  82. 82. |82|
  83. 83. |83| URSUS Cooler game Restaurants iPad interactive application Services: • creative services • iPad app design & development www.ursus.ro PANTONE 187 C - primary brand color C: 0 M: 97 Y: 80 K: 25 R: 190 G: 30 B: 45 PANTONE 485 C C: 0 M: 95 Y: 95 K: 0 R: 240 G: 50 B: 40
  84. 84. |84|
  85. 85. |85| Cupa Romaniei Timisoreana Restaurants iPad interactive application Services: • creative services • iPad app design & development www.beretimisoreana.ro
  86. 86. |86|
  87. 87. Thank you! For more details, please contact us: 020093, 93 Aurel Vlaicu Str., District 2, Bucharest 900653, 152bis Mircea cel Bãtrân Str., 4th floor, Constanta T +40 31 417 85 60 | F +40 31 417 85 61 office@mediascope.ro www.mediascope.ro

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