P2 2 dan_boabes_ecomtim_2013_simplus

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P2 2 dan_boabes_ecomtim_2013_simplus

  1. 1. mPaymentstatus
  2. 2. History of value exchange1. Goods exchange
  3. 3. History of value exchange1. Goods exchange(disruption)
  4. 4. History of value exchange1. Goods exchange(disruption)2. Metal
  5. 5. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)
  6. 6. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper
  7. 7. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)
  8. 8. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic
  9. 9. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic5. Digital/mobile
  10. 10. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic(?)5. Digital/mobile
  11. 11. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic(?)5. Digital/mobile
  12. 12. History of value exchange1. Goods exchange(disruption)2. Metal(disruption)3. Paper(disruption)4. Plastic(?)5. Digital/mobile
  13. 13. Lower card penetrationHigher chance for mobile to emerge
  14. 14. Mobile paymentsUse of a wireless communication device (such asa mobile phone) to make a purchase or otherpayment related transaction
  15. 15. Mobile – 10-15 years ago1. Entertainment
  16. 16. Mobile – 10-15 years ago1. Entertainment- ringtones- logos
  17. 17. Mobile – 10-15 years ago1. Entertainment- ringtones- logos2. Entertainment- ringtones- logos
  18. 18. USER GROUP10-15 years ago1. Young
  19. 19. USER GROUP10-15 years ago1. Young2. Very young
  20. 20. TypesValueLow value (<5 €), Medium (5-25 €), High (>15 €)
  21. 21. TypesValueLow value (<5 €), Medium (5-25 €), High (>15 €)Physical- with Point-of-Sale terminal (POS)- remote (no POS available)
  22. 22. TypesValueLow value (<5 €), Medium (5-25 €), High (>15 €)Physical- with Point-of-Sale terminal (POS)- remote (no POS available)Type of settlementThrough operator (e.g Premium SMS)Pre-paid walletDebit card enabling or credit card enabling
  23. 23. TypesValueLow value (<5 €), Medium (5-25 €), High (>15 €)Physical- with Point-of-Sale terminal (POS)- remote (no POS available)Type of settlementThrough operator (e.g Premium SMS)Pre-paid walletDebit card enabling or credit card enabling
  24. 24. MOnetizeMOnetize
  25. 25. MOneyMOney
  26. 26. MObileMObile
  27. 27. 3 waysPaymentMarketingNotifications
  28. 28. Monetize + Mobile <=> Mobile paymentEasy access to moneyDeffered paymentImpulse buyingDigital/real-time transaction
  29. 29. Reasons to grow- enlarge target group (age/experience etc)- add value (time saving, cost saving,entertainment, rich info etc)- loyalty schemes- affordability- trust
  30. 30. Case study Mobile ticketing- started more than two years ago- month to month continuous increase- already 12% of trips are paid by mobile
  31. 31. Mobile appTransportUrban.ro(website + mobile app)- route planner- payment- 6% of mobile purchasesare already made throughapplication
  32. 32. Mobile appTransportUrban.ro(website + mobile app)- route planner- payment- 6% of mobile purchasesare already made throughapplication
  33. 33. M-enabled vendingThe best example foraggregator-approachadvantage:- developing a special boardable to connect to differentvending protocols- deploying a m-payment andremote monitoring solution- decreasing cash colectioncost
  34. 34. Case studyMobile marketingFashion Days- online retailer- target: switch buyers from offline spending moodto online action
  35. 35. Case study NotificationsUrgent CurierHOW:SMS notifications for delivery
  36. 36. Case study NotificationsUrgent CurierResults:- increased completion rate for deliveries (15%-17%) („I am not home” problem solved)- decreased rate of returns- improved operational efficiency
  37. 37. Technical IntegrationSilkwebExperienced e-commerce platformTarget: Integrate SMS notifications and mobilepayments
  38. 38. Technical IntegrationSilkwebHOWAPI-based integration between platform and SMSserversWebsites: can easily integrate mobile payments +notifications
  39. 39. ““ The best way to predict The best way to predictthe future is to invent it.” the future is to invent it.” Alan Kay Alan Kay SimPlus.ro dan@simplus.ro Dan Boabes CEO

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