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Media Plan - Feel the Festival


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European Youth Week!

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Media Plan - Feel the Festival

  1. 1. Feel the FestivalEuropean Youth Week26 May – 2 June 2013
  2. 2. Logo idea: all participant countries flags aroundTurkish flag - European Union.Please send me your flags via facebook!
  3. 3. Target group:• 200 young people 15-30 years old fromMugla to participate to our event!Messages:• Be a volunteer! Be aware of the internationalopportunities!• Can be Mugla a European Capital of Youthin Turkey?
  4. 4. Methods• 500 flyers, 10 per page• Translation in Turkish
  5. 5. • BannerMethodsEuropean Youth Week 30 May 2013 Freedom SquareProgram:15.00: Opening16.00: Games17.00: Dance contestOr print?
  6. 6. • Volunteers posters• Draft:Methods
  7. 7. • articles, press release - English, Romanian,Turkish, Portuguese… etc.• Translation from English to differentlanguages• Make a database with local and nationalpressMethods
  8. 8. PRESS-CONFERENCE• Wednesday: 29 May 2013, 11.00 - Where?• 20 press-maps• Topics for conference: Can be Mugla next Youth Capital? What are the opinions of 20 countries? - short testimonials about this – filmed andshowed as short movie at the conference Youth Week - why is important for Turkey? Advantages of the Multicultural environment for Mugla! Program of the Youth European Day – 30 May 2013
  9. 9. MethodsOffline:- flash-mob in bars- video of the project with all the participants– using all songs of the countries involved!Online:Facebook eventCouch surfers event
  10. 10. What do we need?• Turkish translators• video-projector, sounds system• photographers• color printer for posters and flyers• big white blanched• 20 press-maps• banner• coffee break for conference• local and regional press database