Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Trends and innovations in technology for meetings and events

3,306 views

Published on

Technology is constantly evolving and it’s crucial for meeting and event industry professionals to stay up to date on the capabilities and practical applications of new technology. This session offers an up to date overview of the capability of current technology, their practical applications and offers a peek into the future.

Published in: Technology

Trends and innovations in technology for meetings and events

  1. 1. Trends and innovations in technology for meetings & events Miguel Neves, CMP Head Chef at Social Media Chefs
  2. 2. Trends | Innovations | Implementation
  3. 3. Trends
  4. 4. Big Data to Smart Data • Big data + AI • Custom experiences • Aid discovery (content serving) • Can be very impressive • For current clients as well as targets • Marketing Automation • Warnings: GDPR + don’t be too smart AMEX smart email
  5. 5. Single focus • Jack of all trades, master of none • Single tasking is the new multitasking • Embracing simplicity • One app per function, not per event • One message per communication • One storyline (stories/threads) • One central social media post Twitter* / LinkedIn* Conferize / Slack Channel* Instagram / Facebook / WhatsApp stories
  6. 6. Smart Phone as personal remote control • Personal digital interaction device • Much more than information • Help people make decisions • Microphone / Translation unit • ePosters / Slides • Warnings: battery life / headphones / distractions Wi-5 Crowd Mics / Tap to Speak Glisser / Slido Interprefy / Interactio CAST
  7. 7. Influencer marketing (strategy) • Respected / Charismatic • Sponsored posts • Channel takeover • Full strategic campaigns Wordofmice The MICEblog
  8. 8. Experiencing through others • Big Brother / X Factor / Gogglebox • eSports • Twitch • (live) vlogging
  9. 9. Voice activation • Alexa, Siri or Cortana • Major CES trend • How can we use in events? • Combine w/ other tech? • Voice recognition is improving
  10. 10. New communication tools for business • Email is lowest common denominator • RFP tools • Internal & client comms • WhatsApp • Slack • Facebook for work • Browser notifications • Battle for notifications
  11. 11. Innovations
  12. 12. Chatbots • Low entry barrier • Could make event apps redundant? • Better suited to public events • Great for survey/feedback • Sciens.io • Atlas RTX • Surveybot
  13. 13. Augmented Reality • Snapchat/Instagram • Location based • Sponsorship opportunities Skignz Photo source: @skignz (instagram)
  14. 14. Facial recognition • Ultimate efficiency • Instant badging • Secure* • Warning: Privacy issues Fielddrive / Expo Logic
  15. 15. Influencer marketing (software) • Automating connections • Peer influence • Custom landing pages GleanIn / Ingo Snöball
  16. 16. 360-degree video • Limited development • Works well for venues & destinations • UX improvements • Super portable diginetmedia
  17. 17. Inflatables • Inflatable structures • Inflatable furniture Dryspace Evolutiondome Blofield air design
  18. 18. Inflatables • Inflatable structures • Inflatable furniture Dryspace Evolutiondome Blofield air design
  19. 19. Implementation Discovery | Consideration | Strategic Planning
  20. 20. Avoid the shinny object syndrome
  21. 21. Discovery - ”Why” 1. Does it solve a problem? 2. Does it create new opportunities? 3. Does it bring new challenges?
  22. 22. Consideration – “How” 1. How does it integrate? (tools and processes) 2. How will it be managed? (people & resources) 3. How can we embrace it? (culture)
  23. 23. Strategic planning - “What” 1. Technical integration (IT, comms, purchasing) 2. Adequate training (HR, training & development) 3. Part of how you do business (all levels integration)

×