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Accelerate Cape Town


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Accelerate Cape Town

  1. 1. Accelerating the Cape Guy Lundy 19 June 2007
  2. 2. Understanding our competitors Dubai Cape Town Singapore Barcelona Bangalore Austin Sydney Port Louis Johannesburg Source: Clem Sunter <ul><li>Becoming a “world class” player requires: </li></ul><ul><li>Uniqueness </li></ul><ul><li>Focus </li></ul><ul><li>Global orientation </li></ul><ul><li>Innovation </li></ul><ul><li>A sensitive radar system </li></ul><ul><li>Ability to attract talented young people </li></ul><ul><li>Social and environmental responsibility </li></ul>
  3. 3. Opportunities <ul><li>We have great international goodwill </li></ul><ul><li>Natural environment </li></ul><ul><li>Revitalised city centre </li></ul><ul><li>Ports at Cape Town and Saldanha </li></ul><ul><li>Position on major trade routes and proximity to West African oilfields </li></ul><ul><li>Comparative skill levels </li></ul><ul><li>4 universities </li></ul><ul><li>Diverse population </li></ul>
  4. 4. Challenges <ul><li>The rest of the country doesn’t take us seriously </li></ul><ul><li>It is difficult to attract and retain business and talent </li></ul><ul><li>We have a leadership and vision vacuum </li></ul><ul><li>There is lack of cohesiveness </li></ul><ul><li>Inequality – “Cape Town is surrounded by a ring of fire” – Clem Sunter </li></ul><ul><li>Complacency – “There may be a ring of fire, but there is no burning platform” – Mike Freedman </li></ul><ul><li>Infrastructure is being strained </li></ul><ul><li>Parastatals run out of Pretoria </li></ul><ul><li>Negative media/attitude around 2010 </li></ul>
  5. 5. Scenarios Inclusive Exclusive High growth Low growth “ Southern Tiger” “ Cape of Storms” “ Sinking Island” “ Slaapstad” Our current reality Southern Comfort
  6. 6. Understanding how the world sees us: Southern Tiger or Sinking Island? “ I`d imagine that being in Cape Town or Durban, you`d feel out of that international loop. Cape Town and Durban are basically villages.” Keith Brebnor Johannesburg Chamber of Commerce
  7. 7. Types of city transformations… <ul><li>Awakening - Singapore, Dubai </li></ul><ul><li>Turnaround: Re-birth - Johannesburg </li></ul><ul><li>Turnaround: Re-invention - Barcelona, Glasgow </li></ul><ul><li>Pre-emptive strike - Melbourne </li></ul><ul><li>Which type represents Cape Town? </li></ul>The Death of Cape Town? OM’s move to Jo’burg presents the Mother City with the prospect of a business exodus. Mail & Guardian January 2007
  8. 8. What is needed in the Cape? <ul><li>Long-term vision: Define what Cape Town can be in 20 years </li></ul><ul><li>Understand and agree what is unique about the “market geography” of the Cape i.e. what can’t be replicated by the Chinese </li></ul><ul><li>Understand that we have few binding constraints </li></ul><ul><li>An image makeover </li></ul><ul><li>An attitude adjustment </li></ul><ul><li>Self-confidence </li></ul><ul><li>BIG thinking </li></ul><ul><li>Partnerships </li></ul>“ We want Cape Town to be Africa’s leading City. I would like to re-emphasise that we cannot do this without the private sector.” Helen Zille
  9. 9. Accelerate Cape Town (ACT) A private sector initiative aimed at bringing together stakeholders in the Cape region to develop and implement a long-term vision for sustainable, inclusive economic growth.
  10. 10. What does ACT do? Think Network Influence Mobilise
  11. 11. Taking action Creative Excellence Awards Connected Cape Town Major Events SPV Visitor Welcome Project Green Energy Innovation Hub ACT
  12. 12. Reinventing the Cape as the Creative Capital of the World <ul><li>Partnering with Arab world </li></ul><ul><li>Muslim friendly investment and tourist destination </li></ul><ul><li>Tourism </li></ul><ul><li>MICE </li></ul><ul><li>Sport </li></ul><ul><li>Cruise ships </li></ul><ul><li>Jazz </li></ul><ul><li>Horse racing </li></ul><ul><li>Film </li></ul><ul><li>Film </li></ul><ul><li>Design </li></ul><ul><li>Financial sector services </li></ul><ul><li>Innovation in IT </li></ul><ul><li>Call Centres and BPO </li></ul><ul><li>Green energy </li></ul><ul><li>Biotechnology </li></ul><ul><li>Boat building and repairs </li></ul><ul><li>Oil and gas servicing </li></ul>
  13. 13. Contact details: Guy Lundy CEO Accelerate Cape Town 021 4087425 083 4400208 [email_address]