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Portugal the right place to invest - Miguel Guedes de Sousa

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Portugal the right place to invest - Miguel Guedes de Sousa

  1. 1. PORTUGAL The beauty of simplicity Source: http://vimeo.com/33294024
  2. 2. Why international high end brands choose Portugal as a place to be?
  3. 3. DIVERSITY People Adventure Gastronomy Museums City History Mountain Countryside Beach
  4. 4. Hospitality is part of the Portuguese DNA • More than 14 million tourists • Visitors increase of 8% in 2013 • 10% of population employment • 10% of total GDP • 14% of total exports • Average of 220 days of sun per year Portugal current population – 10 million Resilient sector in Portugal “Sunniest country in Europe” Source: www.ine.pt; www.turismodeportugal.pt; www.visitportugal.com
  5. 5. Portugal is an airlift hub for Brazil, Africa and Middle East Source: www.ana.pt
  6. 6. Portugal’s worldwide awareness is increasing • 20% increase of the American market share in 2013 resulting in a 29% revenue increase • 24% increase of the Russian market share • 22% international press awareness increase • Second largest increase of Google search in the world Source: www.ine.pt; www.turismodeportugal.pt; www.visitportugal.com
  7. 7. Portugal was voted by the international media • THE BEST EUROPEAN GOLF DESTINATION 2013 • THE BEST EUROPEAN BEACH DESTINATION 2013 Source: www.worldtravelawards.com
  8. 8. Algarve, the main tourism region in Portugal, received the following awards by the international media • EUROPE’S LEADING BOUTIQUE RESORT (Vila Joya) • EUROPE'S LEADING GOLF RESORT (Quinta do Lago) • EUROPE'S LEADING LUXURY RESORT (Conrad Algarve) • EUROPE'S LEADING VILLA RESORT (Martinhal Beach Resort & Hotel) Source: www.worldtravelawards.com (2013 awards)
  9. 9. High end Tourism in Portugal is big and is getting bigger
  10. 10. High end hotel & resorts brands in Portugal 10 16 6 7
  11. 11. High Street Retail in Portugal Due to the increase of high end tourists in Portugal (mainly from the BRIC and Africa’s Emerging countries) the main luxury brands are investing in Lisbon as a luxury destination
  12. 12. Hospitality high end brands are investing more than EUR 3.000m in the next decade in Portugal Comporta example Source: http://alcacergolf.com/Location/StrategicContext/
  13. 13. COMPORTA Case study
  14. 14. Source: www.herdadedacomporta.pt
  15. 15. A world class project: Amanduna Source: www.herdadedacomporta.pt
  16. 16. A world class project: Amanduna Construction already started Source: www.herdadedacomporta.pt
  17. 17. Source: www.reuters.com
  18. 18. Source: www.cntraveller.com
  19. 19. Source: www.herdadedacomporta.pt
  20. 20. Source: www.herdadedacomporta.pt
  21. 21. Is Portugal the right place to invest? Source: http://viewpure.com/YK_PwoDWnKA

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