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We know diversification, extending production into more complex and higher value added goods and services, is they key to the process and development. And yet diversification implies doing things you currently don´t know how to do. Countries need to add new capabilities, which they cannot possibly have. We also know that it is easier to “move brains” to new locations, than to move knowhow into brains, i.e. moving experienced workers into a new location is faster than building experienced workers. Is this easier or even feasible to do? We find this is highly contingent on the “Sense of Us” as it regards policy areas like immigration and business travel. The "Sense of Us" is the collective illusion defining a place sense of who they are. Here we present three examples of three different policy engagements in Panama, Saudi Arabia and Chiapas (México), to show how did we stumble into the sense of us enthuse places, and how understanding it and be able to shape in a more inclusive way is cornerstone in the efforts to develop and grow out of poverty.