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Video
Diego, Miguel
Esmilla, Francine
Ley, Mark
Ngo Dee, Mark
Roman, Lee
Tan, Bea
Uysiuseng, Nicole
INDUSTRY
BACKGROUND
3 TYPES OF JUICES
INDUSTRY
BACKGROUND
100% JUICE MARKET INCREASE BY 100%
STRONGER ECONOMY
HEALTHIER LIFESTYLES
INDUSTRY
BACKGROUND
INDUSTRY
BACKGROUND
MAJOR PLAYERS
SALES
SALES
IN MILLION PESOS
SALES
FORECASTED
IN MILLION PESOS
MARKET
TRENDS
FAST GROWTH RATE
NO LONGER A LUXURY
AVE. UNIT PRICE UP BY 4%
MARKET
TRENDS
MARKET
TRENDS
MARKET
TRENDS
MARKET
TRENDS
“Del Monte 100% Juice is guaranteed, picked
and squeezed on the same day giving you 100%
natural, health-giving, delicious...
“Quench your thirst with the delicious
blends of fresh fruits.”
“With every bottle you drink, Tropicana
Twister brings you closer to the taste of real
fruit juice. No false promises! Gra...
“When you drink good, you feel good.
Tropicana Twister is all good! The brand is about
soaking in the goodness of every mo...
PRODUCT
AND ATTRIBUTES
READY TO GO 100% FRESH
100% NATURAL 100% ORGANIC
DETOXIFY
BETTER DIGESTION
STABILIZE SLEEP HABITS
BOOSTS ENERGY
BOOSTS IMMUNE SYSTEM
MISSION
AND VISION
Just Juiced, an advocate of wellness and healthy lifestyle, seeks
to provide an array of hearty drinks that are not only p...
Just Juiced aims to become the front-runner in creating ready-made juice drinks,made from locally grown, 100% fresh fruits...
PRODUCT
DEVELOPMENT
ORANGE POWER
ENERGY BOOSTER
ORANGE
CUCUMBER
CELERY
LETTUCE
SPINACH
PARSLEY
LEMON
GINGER
PRODUCT
DEVELOPMENT
PINEAPPLE PUNCH
IMMUNE SYSTEM BOOSTER
PINEAPPLE
ORANGE
BEET
APPLE
CARROT
BROCCOLI
GARLIC
CELERY
PRODUCT
DEVELOPMENT
RED BLAST
STRESS RELIEVER
SPINACH
BROCCOLI
CELERY
CARROT
MANGO
APPLE
PRODUCT
DEVELOPMENT
PACKAGING
PACKAGING
PROCEDURE
PREPARATION OF INGREDIENTS
PROCEDURE
PREPARE FRUITS
COMPLETE GROUPS PER RECIPE
CUT/PEEL
PREPARATION OF EQUIPMENT
PROCEDURE
PLACE IN OSTERIZER
POUR
STORE
PREPARE MACHINE
PROCEDURE VIDEO
MARKETING
PLAN
TARGET MARKET
MARK NGO DEE
PHP 50,000 - PHP 99,999
21 YEARS OLD
EXERCISING, YOGA,
STUDYING, HANGING OUT
WITH FRIENDS
MARKE...
PRICING
STRATEGY
PRICING
STRATEGY
ORANGE POWER
ENERGY BOOSTER
PHP 27.04 PHP 43.79 PHP 83.20
PHP 85.00
PHP 85.00
PRICING
STRATEGY
PINEAPPLE PUNCH
IMMUNITY BOOSTER
PHP 26.18 PHP 42.39 PHP 81.57
PHP 85.00
PRICING
STRATEGY
RED BLAST
STRESS RELIEVER
PHP 23.12 PHP 39.87 PHP 75.74
DISTRIBUTION
STRATEGY
DISTRIBUTION
STRATEGY
PRODUCT
POSITIONING
PRODUCT
POSITIONING
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Just juiced presentation

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Just juiced presentation

  1. 1. Video
  2. 2. Diego, Miguel Esmilla, Francine Ley, Mark Ngo Dee, Mark Roman, Lee Tan, Bea Uysiuseng, Nicole
  3. 3. INDUSTRY BACKGROUND
  4. 4. 3 TYPES OF JUICES INDUSTRY BACKGROUND
  5. 5. 100% JUICE MARKET INCREASE BY 100% STRONGER ECONOMY HEALTHIER LIFESTYLES INDUSTRY BACKGROUND
  6. 6. INDUSTRY BACKGROUND MAJOR PLAYERS
  7. 7. SALES
  8. 8. SALES IN MILLION PESOS
  9. 9. SALES FORECASTED IN MILLION PESOS
  10. 10. MARKET TRENDS
  11. 11. FAST GROWTH RATE NO LONGER A LUXURY AVE. UNIT PRICE UP BY 4% MARKET TRENDS
  12. 12. MARKET TRENDS
  13. 13. MARKET TRENDS
  14. 14. MARKET TRENDS
  15. 15. “Del Monte 100% Juice is guaranteed, picked and squeezed on the same day giving you 100% natural, health-giving, delicious refreshment. Rich in vitamins... pure, unsweetened, and fat- free!”
  16. 16. “Quench your thirst with the delicious blends of fresh fruits.”
  17. 17. “With every bottle you drink, Tropicana Twister brings you closer to the taste of real fruit juice. No false promises! Grab one now and taste the fruity truth!”
  18. 18. “When you drink good, you feel good. Tropicana Twister is all good! The brand is about soaking in the goodness of every moment and having the zest for life.”
  19. 19. PRODUCT AND ATTRIBUTES
  20. 20. READY TO GO 100% FRESH 100% NATURAL 100% ORGANIC
  21. 21. DETOXIFY BETTER DIGESTION STABILIZE SLEEP HABITS BOOSTS ENERGY BOOSTS IMMUNE SYSTEM
  22. 22. MISSION AND VISION
  23. 23. Just Juiced, an advocate of wellness and healthy lifestyle, seeks to provide an array of hearty drinks that are not only packed with nutritional benefits but are also rich with flavorful delights. Just Juiced promises to deliver its customers quality products made from locally grown fruits and vegetables blended with love and sealed with passion. With a dedicated team for financials, marketing, operations and human resources, Just Juiced will combat bad eating habits one bottle at a time. The company shall ensure that stakeholders are able to maximize and realize the values of their investments without compromising its relationships with customers and suppliers within its value chain while rewarding its employees with lucrative incentives and develop an urgency for change of over all lifestyle among every Filipinos. MISSION
  24. 24. Just Juiced aims to become the front-runner in creating ready-made juice drinks,made from locally grown, 100% fresh fruitsand vegetables. VISION
  25. 25. PRODUCT DEVELOPMENT
  26. 26. ORANGE POWER ENERGY BOOSTER ORANGE CUCUMBER CELERY LETTUCE SPINACH PARSLEY LEMON GINGER PRODUCT DEVELOPMENT
  27. 27. PINEAPPLE PUNCH IMMUNE SYSTEM BOOSTER PINEAPPLE ORANGE BEET APPLE CARROT BROCCOLI GARLIC CELERY PRODUCT DEVELOPMENT
  28. 28. RED BLAST STRESS RELIEVER SPINACH BROCCOLI CELERY CARROT MANGO APPLE PRODUCT DEVELOPMENT
  29. 29. PACKAGING
  30. 30. PACKAGING
  31. 31. PROCEDURE
  32. 32. PREPARATION OF INGREDIENTS PROCEDURE PREPARE FRUITS COMPLETE GROUPS PER RECIPE CUT/PEEL
  33. 33. PREPARATION OF EQUIPMENT PROCEDURE PLACE IN OSTERIZER POUR STORE PREPARE MACHINE
  34. 34. PROCEDURE VIDEO
  35. 35. MARKETING PLAN
  36. 36. TARGET MARKET MARK NGO DEE PHP 50,000 - PHP 99,999 21 YEARS OLD EXERCISING, YOGA, STUDYING, HANGING OUT WITH FRIENDS MARKETING PLAN
  37. 37. PRICING STRATEGY
  38. 38. PRICING STRATEGY ORANGE POWER ENERGY BOOSTER PHP 27.04 PHP 43.79 PHP 83.20 PHP 85.00
  39. 39. PHP 85.00 PRICING STRATEGY PINEAPPLE PUNCH IMMUNITY BOOSTER PHP 26.18 PHP 42.39 PHP 81.57
  40. 40. PHP 85.00 PRICING STRATEGY RED BLAST STRESS RELIEVER PHP 23.12 PHP 39.87 PHP 75.74
  41. 41. DISTRIBUTION STRATEGY
  42. 42. DISTRIBUTION STRATEGY
  43. 43. PRODUCT POSITIONING
  44. 44. PRODUCT POSITIONING

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