WOMMU Big Data Preso 05.22.13

282 views

Published on

Handful of slides that served to guide the roundtable discussion featuring rhinotale, Discover, Walgreens and Wirestone at WOMMA's signature WOMMU event in May 2013.

Published in: Business, News & Politics
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
282
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WOMMU Big Data Preso 05.22.13

  1. 1. Making It Count:Measuring Impact in the Ageof Big Data
  2. 2. #InsightToActioUnderstand and act on the vast amount ofavailable data that can help drive thesuccess of your social and digitalprograms
  3. 3. #InsightToActioNeil MorganPetSmart Distinguished Chair in Marketing, Kelley Schoolof Business, Indiana UniversityCait Weingartner@cweingartnerSocial Strategist at @WirestoneSamantha Ogborn@samogbornCommunity Manager at @WalgreensScott Bush @scottbushManager, Customer AcquisitionMarketing at @DiscoverJeff Bodzewski@bodzewskiChief Rhino at @rhinotale
  4. 4. #InsightToActioSocial And Digital Are Highly MeasureableSignificant advances in technology, data capture andintegration make measuring online and offline impactincreasingly sophisticatedPlan Ahead But Be FlexibleAnticipate and match relevant data points to a campaign’sunique business objectives in-advance but be open to new andemerging insightAction Is Your AdvantageThe ability to quickly act on meaningful marketplace data will bea tremendous competitive advantage for organizations ANDindividuals in their careers
  5. 5. #InsightToActioThanks & GoodLuck!

×