Defining and Living Your Personal Brand

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Presentation to hundreds of students in Kelley School of Business at Indiana University about discovering and living their own personal brand knowing that graduation presents a clean slate for each student to define who they are as a person and professional.

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Defining and Living Your Personal Brand

  1. 1. “What am I posed to do when the club lights come on?” Discovering Your Personal Brand January 12, 2012 1
  2. 2. 22
  3. 3. What is a brand? A brand is a promise 3
  4. 4. A promise of… … exceptional quality and high expectations. 4
  5. 5. A promise of… … questionable decisions and risks. 5
  6. 6. A promise of… … polarizing passions and interests. 6
  7. 7. Still with me?
  8. 8. Finding your promise 8
  9. 9. Defining your promise… Know your audience and their unmet needs - Boss - Family - Friends - Significant other 9
  10. 10. Keeping your promise… Perception is reality - Appearance - Artifacts - Communications - Word of mouth 10
  11. 11. So what’s your promise? 11

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