Miguel Gonzalez

Greater Chicago Area, IL United States

VP, Group Strategy Director at Critical Mass

Advertising / Marketing / PR

I have held leadership positions in advertising, promotions and digital agencies. My approach is to infuse digital strategy with consumer insights; I call it shaping the white space. Accomplishments include launching and naming LendingTree.com, developing and launching the U.S. Army brand in an Effie-winning effort, building cultural relevance and share for DiGiorno pizza and launching eCRM innovations for Philip Morris iconic brands Marlboro and L&M. My work has earned awards from The One Show, CyberLions, Effies, Art Director’s Club of New York, New York Advertising Festival, Addys, Reggies, POPAI, Yahoo! Big Idea Chair and ad:tech. Specialties: Brand-building ideas, consumer insig...