business model canvas customer segment

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Part of a series to explain all the elements of the business model canvas

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business model canvas customer segment

  1. 1. businessmodelgeneration.com
  2. 2. marketing: customer segments for YOUR business • business market or consumer market • mass market or niche market • multisided markets: chicken or egg? • diversified consciously decide who you serve and who you ignore!
  3. 3. customer segment what defines a customer segment? demographics spending behaviour motivation desires (unmet) needs
  4. 4. why target groups and segmentation? one size does not fit all
  5. 5. segmentation means more business
  6. 6. customer groups represent separate segments if • Their needs require and justify a distinct offer • They are reached through different distribution channels • They require different types of relationships • They have substantially different profitabilities • They are willing to pay for different aspects of the offer
  7. 7. relation to value proposition ‘ A Value proposition creates value for a Customer Segment through a distinct mix of elements catering to that segment’s needs’ So if you’re not clear on your customer segment, how can you be clear on your value proposition?

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